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Snapchat Adds YouTube Link Stickers to Enhance Video Sharing

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Snapchat Adds YouTube Link Stickers to Enhance Video Sharing

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After enabling users to add tweets directly into their Snapchat snaps in late 2020, Snapchat is now finally adding another new sharing option, with users now also able to share YouTube videos with friends, direct from the Snapchat Camera.

As you can see here, now, Snapchat users will simply be able to tap the Snapchat icon when sharing from YouTube to then add that YouTube link as a sticker in their Story.

As explained by Snapchat:

“With this new integration, we’re making it easier than ever for viewers to send their favorite clips and videos right where they are already talking with their friends on Snapchat. This is the first time that YouTube links can be shared visually to Snapchat Stories and one-on-one Snaps, while still accessing the Camera and full suite of Snapchat Creative Tools for self expression.”

That adds a new range of creative options for sharing YouTube links, which will benefit both YouTube (with additional referral traffic) and Snap, by enhancing to your options for Snap expression and engagement.

It’s a good way to encourage more active sharing, with the sticker display providing a more integrated, direct sharing process, as opposed to simply sending a link in your Snap messages.

It makes a lot of sense – and for brands, it could help to facilitate new ways to drive traffic to your longer YouTube videos, while also enabling you to share tutorials, product overview videos and more via your Snaps.

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It is interesting, too, to see YouTube and Snap working in partnership. I guess they’re not really in direct competition, as such, but still, the growth of Snap Discover does pose at least some challenge to YouTube’s online video dominance.

But then again, these links likely benefit YouTube more than Snap either way, and it seems like a fairly logical evolution of Snap links.

To share a YouTube clip on Snap:

  • Open the YouTube app and select a video to watch
  • Tap “Share,” and then tap the “Snapchat” icon to automatically jump to the Snapchat Camera
  • From there, create an original Snap with the automated YouTube sticker, and layer on using any of our creative tools
  • All friends need to do is tap the YouTube Sticker to view the video in their YouTube app or default mobile browser

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UK teen died after ‘negative effects of online content’: coroner

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Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.

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“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.

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“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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