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Snapchat Adds YouTube Link Stickers to Enhance Video Sharing

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Snapchat Adds YouTube Link Stickers to Enhance Video Sharing

After enabling users to add tweets directly into their Snapchat snaps in late 2020, Snapchat is now finally adding another new sharing option, with users now also able to share YouTube videos with friends, direct from the Snapchat Camera.

As you can see here, now, Snapchat users will simply be able to tap the Snapchat icon when sharing from YouTube to then add that YouTube link as a sticker in their Story.

As explained by Snapchat:

“With this new integration, we’re making it easier than ever for viewers to send their favorite clips and videos right where they are already talking with their friends on Snapchat. This is the first time that YouTube links can be shared visually to Snapchat Stories and one-on-one Snaps, while still accessing the Camera and full suite of Snapchat Creative Tools for self expression.”

That adds a new range of creative options for sharing YouTube links, which will benefit both YouTube (with additional referral traffic) and Snap, by enhancing to your options for Snap expression and engagement.

It’s a good way to encourage more active sharing, with the sticker display providing a more integrated, direct sharing process, as opposed to simply sending a link in your Snap messages.

It makes a lot of sense – and for brands, it could help to facilitate new ways to drive traffic to your longer YouTube videos, while also enabling you to share tutorials, product overview videos and more via your Snaps.

It is interesting, too, to see YouTube and Snap working in partnership. I guess they’re not really in direct competition, as such, but still, the growth of Snap Discover does pose at least some challenge to YouTube’s online video dominance.

But then again, these links likely benefit YouTube more than Snap either way, and it seems like a fairly logical evolution of Snap links.

To share a YouTube clip on Snap:

  • Open the YouTube app and select a video to watch
  • Tap “Share,” and then tap the “Snapchat” icon to automatically jump to the Snapchat Camera
  • From there, create an original Snap with the automated YouTube sticker, and layer on using any of our creative tools
  • All friends need to do is tap the YouTube Sticker to view the video in their YouTube app or default mobile browser

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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