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Meta Files New Lawsuit Over the Sale of Fake Customer Reviews on Facebook

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Meta Uncovers Coordinated Misinformation Initiatives Targeting Ukrainian Users

Meta has filed a new lawsuit in California over the use of fake reviews on Facebook, targeting a specific fake review seller who it says had sought to manipulate its systems to benefit its customers.

In the new suit, Meta says that Chad Taylor Cowan, who had been operating as ‘Customer Feedback Score Solutions’, provided fake reviews and feedback for businesses, with the intention of artificially increasing their Facebook Customer Feedback Score.

As explained by Meta:

“Meta analyzes feedback on an ongoing basis to understand people’s experiences on our technologies. As a part of this work, some people receive surveys after clicking on ads to help understand whether the quality of the product they purchased met their expectations, the shipping was timely, and to learn more about their customer service experience. This survey data, along with other information, informs a business’ Customer Feedback Score.”

Businesses that receive a significant amount of negative feedback can then face enforcement measures, including ad restrictions, financial penalties or disabling accounts.

Customer Feedback Solutions aimed to manipulate this process to benefit its clients.

Cowan used a network of fraudulent and hired Facebook user accounts to provide fake customer reviews to artificially increase Customer Feedback Scores, drown out and minimize negative reviews, and avoid our enforcement. These actions create poor experiences for people who see these ads, deceptively influencing and misleading our community. This is also a direct violation of Meta’s TermsAdvertising and Page Policies, as well as California law.

It’s the first time that Meta has targeted fake review sellers specifically, though it has been steadily increasing its overall legal enforcement efforts over the past few years. Meta has also launched various lawsuits against companies selling Likes and followers, which is along a similar vein, but reviews haven’t been a key focus – though earlier this year, Amazon launched legal action against two companies that had allegedly acted as fake-review brokers on its platform.

That may have opened the door for more enforcement action on this front, with the Amazon cases potentially acting as legal precedent for such, and as Meta looks to introduce more eCommerce and brand recommendation tools into its apps, it makes sense for it to take action now to address this element.

The case will likely take some time, but it’ll be interesting to see what legal decisions come from these new actions against those selling fake online reviews.


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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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