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Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers

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Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers

As it works to mitigate the impacts of Apple’s ATT update, which has reduced its data tracking capacity, leading to a significant loss in ad effectiveness and interest, Meta has today announced a new set of B2B targeting audience segments, which will provide another way for B2B marketers to reach key decision-makers across its apps.

As you can see in this one-sheet overview, Meta’s new B2B audience segments will enable advertisers to hone in on these specific groups, based on their listed job titles and/or activity in its apps,

As explained by Meta:

“With a mission to give people the power to build community, Meta is uniquely positioned to support B2B marketers in today’s world seeking to forge meaningful connections between people and businesses. With more than 200M businesses and 2.9 billion people using our apps daily, Meta is a destination for B2B marketers looking to drive business-to-business engagement and establish a connection with their customers.”

These broader audience groups, as opposed to Meta’s regular personalized targeting, will enable Meta to utilize the data insights that it can reliably maintain, despite Apple’s update, to help marketers reach the right people, and get their ads in front of key decision-makers in its apps.

Of course, LinkedIn is generally considered the king of B2B marketing, and would be the key focus for more B2B brands. But the comparative reach of Facebook will still prove to be a strong lure for many, with these new segments helping to refine your focus, without you having to manually enter equivalent details.

So, really, it’s a countermeasure for the loss of data insights, dressed up as a new benefit for B2B brands.

And it could well be hugely beneficial. At the least, these new audience subsets are likely worthy of experiment, to see whether your B2B campaigns see good results based on this new targeting process.

You can read more about Meta’s new B2B targeting audience segments here.

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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