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Meta Outlines Evolving Efforts to Combat Mass Reporting and ‘Brigading’ in Latest Threat Report

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Meta Implements New Changes to Housing, Employment and Credit Ads to Eliminate Potential Discrimination

Meta has published its latest Adversarial Threat Report, which looks at all the malicious and scam networks that it detected and took action against in Q2 2022.

And much of it is as we’ve come to expect – Meta removed two clusters of hacker groups operating in South East Asia, as well as a troll farm originating from Russia, which targeted global public discourse about the war in Ukraine, in an effort to seed pro-Russia sentiment.

Those are pretty much in line with Meta’s usual threat reports, but the company also took action on two new fronts, which could, eventually, have broader-reaching impacts.

In the first case, Meta took action against a group of accounts in India for ‘brigading’, or engaging in mass, coordinated action against certain users, in order to effectively silence them online.

As explained by Meta:

“We took down a brigading network of about 300 accounts on Facebook and Instagram in India that worked together to mass-harass people, including activists, comedians, actors and other influencers. The individuals behind this activity relied on a combination of authentic and duplicate accounts, and would call on others to harass people who posted content that this group deemed offensive to Hindus. The members of this network would then post high volumes of negative comments under the targets’ posts. In response, some people would hide or delete their posts leading to celebratory comments claiming a “successful raid.”

That’s interesting, because depending on your definition, this likely happens a lot, with groups of people coming together to flood comment streams and attack both the original poster and/or other users, in order to push forward their agenda, and essentially intimidate those with dissenting views.

That could also then extend to political tactics to ‘flood the zone’ with misinformation and rumor, in order to disorient audiences and sow distrust of the media in general. Such tactics are reliant on a form of brigading, which could also fall under this same enforcement approach, if it were to be extended.

It’ll be interesting to see whether brigading becomes a bigger focus for Meta’s team moving forward, and how, exactly, it defines brigading attacks, with the specific traits and trends playing a key role in dictating how such can be used to restrict information online.

On another front, Meta also took action against a group of accounts for mass reporting, which looks to use Meta’s own moderation tools for content suppression.

In Q2 of 2022, we removed a network of about 2,800 accounts, Groups and Pages in Indonesia that worked together to falsely report people for various violations, including hate speech, impersonation, terrorism and bullying, in an attempt to have them and their posts wrongfully removed from Facebook. Most of these reports focused on people in Indonesia, primarily within the Wahhabi Muslim community. To conceal their activity and avoid detection, the individuals in this network would replace letters with numbers when posting about their targets. They, at times, created fake accounts that impersonated real people and then used them to report authentic users for impersonation.”

That’s another rising form of abuse, and it’s interesting to see how Meta is evolving its tactics to deal with these new threats, and approaching each in a more proactive way, as opposed to letting them become bigger concerns before quashing such practices.

The new enforcement elements provide some interesting perspective on the ever-changing threat landscape around online misinformation and political tactics, and as noted, if Meta were to expand such, that could have a big impact on how users coordinate and focus their efforts in this way.

Could sharing a divisive post into a group, where you know that the members will disagree, also count as brigading, if those members then go on to leave comments on the post attacking the person and their claims?

That seems like the exact same process, though maybe not as intentional, and that’s the type of next-level enforcement that we may be looking at next as Meta continues to improve its approaches.

You can read Meta’s full Q2 2022 Adversarial Threat Report here.

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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