How To Build Scalable PPC Tools

As a PPC analyst, I have become more and more focused on tool development and reporting projects. However, as we continue to sign more clients, hire more Account Managers, and…

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Google increases Report Editor capacity from 10 to 200 accounts

Google this month announced it has increased the report capacity of the Report Editor, from 10 accounts to 200 accounts. Jon Diorio, Director of Product Management at Google Ads, wrote…

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Apple starts blocking all third-party cookies in Safari

The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by defaulft, Apple’s WebKit team this week announced. John Wilander,…

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Data Studio now supports data from Hotel Campaigns on Google Ads

Google this week introduced support in Data Studio for Hotel Campaigns on Google Ads. According to Google, the campaign data automatically appears in the Ads-connected reports, and there is no…

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Amazon: Search term reports become available for Sponsored Brands

Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by shoppers searching on Amazon…

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Amazon rolls out a new history feature for Sponsored Products and Sponsored Brands campaigns

Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all changes made to campaign settings in the past 90 days….

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Google Chrome to kill third-party cookies within 2 years

Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years. Privacy…

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RhythmOne launches a Partner Hub for publishers

RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory. The tools are…

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Google launches Explanations in Google Ads, a beta feature that explains performance changes

Google last week created a new beta feature in Google Ads. Explanations will help advertisers to understand performance changes. Explanations is available on campaigns and ad groups, through a button…

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Google Ads to show performance insights from the bid strategy

Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report, and include the performance on device type, location, day of…

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