Google launches Explanations in Google Ads, a beta feature that explains performance changes

Google last week created a new beta feature in Google Ads. Explanations will help advertisers to understand performance changes. Explanations is available on campaigns and ad groups, through a button…

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Google Ads to show performance insights from the bid strategy

Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report, and include the performance on device type, location, day of…

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Google AdSense to sunset the iOS and Android apps

Google is sunsetting the AdSense iOS and Android apps. The AdSense apps are used by publishers to have access to reporting on their earnings. Only one third of the users access AdSense…

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Google launches Google Analytics cards on AdSense homepage

Google this month launched new Homepage Cards on AdSense. Publishers using AdSense, integrated with Google Analytics, have now 3 new cards available with website information: Audience; Most viewed pages; Traffic…

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Merkle launches Archie, a campaign reporting tool unifying media and CRM channels

Merkle this month launched Archie, a campaign reporting tool that unifies performance measurement across media and CRM channels. According to Merkle, Archie achieves results seven times faster and using 60…

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Triton Digital and Nationaal Luister Onderzoek (NLO) to launch Podcast Reports in the Netherlands

Triton Digital and Nationaal Luister Onderzoek (NLO) today announced the upcoming launch of Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service. Triton Digital says the…

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