Connect with us

SOCIAL

Meta Publishes First Ever Human Rights Report, Examining Key Policy Stances and Evolution

Published

on

Meta has today published first annual Human Rights Report, which takes a deep dive into how the company is working to address potential human rights concerns, stemming from its products, policies and business practices.

The 83-page overview looks at how Meta is working to align with human rights principles in its various product decisions and developments. Those principles include the right to freedom of expression, the right to privacy, the right to equality and non-discrimination, child protection, and more.

It’s an interesting look at the efforts Meta has made on these fronts, which is essentially a summary of its various policy updates and shifts. You can read the full report here, but in this post, we’ll take a look at some of the highlights.

First off, Meta outlines its key mission, which may raise some eyebrows among skeptics:

Meta’s mission is to give people the power to build community and bring the world closer together. We seek to advance our mission in a manner consistent with the promotion of humanity’s fundamental rights: freedom of expression, privacy, non-discrimination, and more.”

I’m not sure that people outside of Meta would agree that these are the company’s driving principles, but that’s what Meta’s going with here as the main drivers for its actions.

Not, like, profits and growth at all costs. Those don’t rate a mention in this context. 

In this respect, the report feels somewhat disingenuous, as these are clearly significant drivers of the company’s actions. But given the focus of this specific report, it makes sense that it’s steering away from these alternative motivators as it looks to highlight the good work that it’s doing to better protect human rights.

The report provides an overview of Meta’s various developments in improving its policies, in alignment with human rights principles.

Each section provides an in-depth look at key human rights stances, and how Meta has moved to align with such through its evolving approach.

Meta human rights report

It also looks at how Meta is now integrating these same elements into its development of new technologies, like VR and the metaverse.

Meta human rights report

The report also looks at how Meta has managed various major incidents, like the US Presidential election, as well as elections in Myanmar and the Philippines, and the COVID-19 outbreak.

It’s an interesting look at Meta’s various policy shifts, and how it’s sought to evolve its processes in line with community need. And really, the main purpose of the report is accountability, and ensuring that Meta keeps these principles in mind as it goes about building its business.

In this respect, it’s a good overview of the various challenges the company has faced, and how it’s dealt with each. Which could be a good way to get a feel for what exactly Meta has done, amid persistent criticism of its lack of action.

It’s interesting to consider how we got to this stage, where social networks like Facebook have become so influential, on a global scale, that they need to report their adherence to human rights principles. What was once a trending app among teens has now become one of the most significant connection platforms in the world, and with that comes great responsibility in terms of ensuring users are safe, and that key principles like these are upheld, in all applications.

Meta clearly doesn’t always get this right, but this document provides some valuable insight into the depth of its efforts to address such concerns.

You can read Meta’s full Human Rights Report here.

Source link

SOCIAL

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Published

on

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



Source link

Continue Reading

SOCIAL

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Published

on

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

Source link

Continue Reading

SOCIAL

These Guys Are Stupid, And I'm Being Charitable

Published

on

These Guys Are Stupid, And I'm Being Charitable

Why do some organizations still solicit funds the way they did in the 1960s? You need to take a smarter marketing approach, or you’ll waste money like they do. I’m still getting about two bucks a month in cash from stupid, misguided charities that insist on sending me actual money in the mail. I get …

Source link

Continue Reading

Trending

en_USEnglish