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Meta’s Developing a New AI System That Can Create Visual Interpretations of Text and Sketch Prompts

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One of the more interesting AI application developments of late has been Dall-E, an AI-powered tool that enables you to enter in any text input – like ‘horse using social media’ – and it will pump out images based on its understanding of that data.

You’ve likely seen many of these visual experiments floating around the web (‘Weird Dall-E Mini Generations’ is a good place to find some more unusual examples), with some being highly useful, and applicable in new contexts. And others just being strange, mind-warping interpretations, which show how the AI system views the world.

Well, soon, you could have another way to experiment with AI interpretation of this type, via Meta’s new ‘Make-A-Scene’ system, which also uses text prompts, as well as input drawings, to create wholly new visual interpretations.

Meta Make-A-Scene

As explained by Meta:

“Make-A-Scene empowers people to create images using text prompts and freeform sketches. Prior image-generating AI systems typically used text descriptions as input, but the results could be difficult to predict. For example, the text input “a painting of a zebra riding a bike” might not reflect exactly what you imagined; the bicycle might be facing sideways, or the zebra could be too large or small.”

Make a Scene seeks to solve for this, by providing more controls to help guide your output – so it’s like Dall-E, but, in Meta’s view at least, a little better, with the capacity to use more prompts to guide the system.

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Meta Make-A-Scene

“Make-A-Scene captures the scene layout to enable nuanced sketches as input. It can also generate its own layout with text-only prompts, if that’s what the creator chooses. The model focuses on learning key aspects of the imagery that are more likely to be important to the creator, like objects or animals.”

Such experiments highlight exactly how far computer systems have come in interpreting different inputs, and how much AI networks can now understand about what we communicate, and what we mean, in a visual sense.

Eventually, that will help machine learning processes learn and understand more about how humans see the world. Which could sound a little scary, but it will ultimately help to power a range of functional applications, like automated cars, accessibility tools, improved AR and VR experiences and more.

Though, as you can see from these examples, we’re still some way off from AI thinking like a person, or becoming sentient with its own thoughts.

But maybe not as far off as you might think. Indeed, these examples serve as an interesting window into ongoing AI development, which is just for fun right now, but could have significant implications for the future.

In its initial testing, Meta gave various artists access to its Make-A-Scene to see what they could do with it.

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It’s an interesting experiment – the Make-A-Scene app is not available to the public as yet, but you can access more technical information about the project here.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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