One of the more interesting AI application developments of late has been Dall-E, an AI-powered tool that enables you to enter in any text input – like ‘horse using social media’ – and it will pump out images based on its understanding of that data.
You’ve likely seen many of these visual experiments floating around the web (‘Weird Dall-E Mini Generations’ is a good place to find some more unusual examples), with some being highly useful, and applicable in new contexts. And others just being strange, mind-warping interpretations, which show how the AI system views the world.
Well, soon, you could have another way to experiment with AI interpretation of this type, via Meta’s new ‘Make-A-Scene’ system, which also uses text prompts, as well as input drawings, to create wholly new visual interpretations.
As explained by Meta:
“Make-A-Scene empowers people to create images using text prompts and freeform sketches. Prior image-generating AI systems typically used text descriptions as input, but the results could be difficult to predict. For example, the text input “a painting of a zebra riding a bike” might not reflect exactly what you imagined; the bicycle might be facing sideways, or the zebra could be too large or small.”
Make a Scene seeks to solve for this, by providing more controls to help guide your output – so it’s like Dall-E, but, in Meta’s view at least, a little better, with the capacity to use more prompts to guide the system.
“Make-A-Scene captures the scene layout to enable nuanced sketches as input. It can also generate its own layout with text-only prompts, if that’s what the creator chooses. The model focuses on learning key aspects of the imagery that are more likely to be important to the creator, like objects or animals.”
Such experiments highlight exactly how far computer systems have come in interpreting different inputs, and how much AI networks can now understand about what we communicate, and what we mean, in a visual sense.
Eventually, that will help machine learning processes learn and understand more about how humans see the world. Which could sound a little scary, but it will ultimately help to power a range of functional applications, like automated cars, accessibility tools, improved AR and VR experiences and more.
Though, as you can see from these examples, we’re still some way off from AI thinking like a person, or becoming sentient with its own thoughts.
But maybe not as far off as you might think. Indeed, these examples serve as an interesting window into ongoing AI development, which is just for fun right now, but could have significant implications for the future.
In its initial testing, Meta gave various artists access to its Make-A-Scene to see what they could do with it.
It’s an interesting experiment – the Make-A-Scene app is not available to the public as yet, but you can access more technical information about the project here.
YouTube Shares the Top Creators, Clips and Ads of 2022
YouTube’s has published its listing of the top trending videos and creators of 2022, which provides an interesting overview of the year that was in online entertainment.
Starting with the most viewed clips, the top video was posted by gaming legend Technoblade, in which his father shares Technoblade’s farewell message that he composed before passing away due to cancer.
Technoblade’s final upload has been viewed over 87 million times, which is a testament to the influence the creator had within the broader gaming community.
The second most viewed clip was Will Smith’s infamous confrontation with Chris Rock at the Oscars, followed by another gaming streamer, Dream, and his face reveal clip.
The influence of gaming on online culture is once again on display in YouTube’s top performers, with several of the top channels and clips having links to gaming trends.
Prank videos are also prominent, which is a potentially more concerning trend, with some pushing the boundaries and leading to harm, while the Super Bowl halftime show also makes the top 10 list.
In terms of creators, it comes as little surprise to see MrBeast topping the list:
US Top Creators
- MrBeast (114M subs)
- NichLmao (18.7 subs)
- Airrack (10.7M subs)
- Ryan Trahan (11.1M subs)
- Isaiah Photo (8M subs)
- Brent Rivera (22.3M subs)
- Dan Rhodes (18.8M subs)
- Luke Davidson (9.31M subs)
- CoryxKenshin (15M subs)
- Ian Boggs (8.07M subs)
Jimmy Donaldson has become YouTube’s biggest success story, overtaking PewDiePie to become the most subscribed creator, and parlaying his YouTube success into various other business streams, including BeastBurger restaurants, Feastables chocolate bars and more. Donaldson has even outlined his longer-term plan to run for President. Which is probably not a genuine target, but then again…
YouTube has also provided a listing of Breakout Creators for the year, which includes various Shorts-focused stars.
- NichLmao (18.7 subs)
- Airrack (10.7M subs)
- Jooj Natu ENG (6.03M subs)
- Shangerdanger (4.03M subs)
- David The Baker (2.47M subs)
- Kat (5.2M subs)
- Dayta (4.39M subs)
- Devin Caherly Shorts (3.61M subs)
- MDMotivator (4.17M subs)
- Charles Brockman III (TheOnly CB3) (2.41M subs)
As noted, it’s an interesting overview of the year that was, though from a creative perspective, it’s hard to take many hints from what these top stars are doing and apply it to your own approach.
MrBeast generates most of his viral traction by undertaking ridiculously expensive stunts, while gaming creators are obviously gaming-focused, which is not overly helpful in determining the next big trends.
The majority of the top creators focus on big challenges, like surviving on 1c per day, or living in the Metaverse for 24 hours.
I guess, if you were looking to tap into such, that would be the key lesson, big-time challenges and grandiose projects that generate viral traction through people sharing the clips with their friends.
YouTube’s also shared the top-performing ads of the year:
Global Top Ads
- Amazon (US)
- Telecom Egypt (Egypt)
- Clash of Clans (US)
- Apple (US)
- Hyundai Worldwide (US)
- Imagine Your Korea (Korea)
- HBO Max (US)
- Netflix (US)
- Chevrolet Brasil (Brazil)
- Squarespace (US)
That provides some more specific perspective for marketers, with examples of how other brands are generating traction with their promotional clips – though most of them are celebrity-led, big-budget productions, so again, there’s not a heap for smaller creators to necessarily take from these trends.
I mean, two of the top ten ads feature K-pop megaband BTS, while others have stars like Scarlett Johannsson and Zendaya.
But at the same time, that doesn’t mean that creativity can’t win out.
This ad from Telecom Egypt, second on the above list, uses bright colors and music to sell the brand message.
And really, if you need creative inspiration, you can check out YouTube Shorts and TikTok to see the latest trends that top creators are leaning into with their video approach.
Overall, it’s an interesting perspective on the year, which may help to guide you towards the top stars in the app. But maybe not overly instructive for your own creative approach.
You can check out YouTube’s 2022 year in review here.