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Meta Shares Insights into How Consumers View the Next Big Tech Shifts, Including the Metaverse

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Meta Shares Insights into How Consumers View the Next Big Tech Shifts, Including the Metaverse

The metaverse has become such a vague term, incorporating so many different tech elements, that it’s hard to say what people really understand about the next stage of digital connection – which, it’s important to note, does not actually exist as yet.

With that in mind, it’s not entirely clear what this new survey data from Meta actually means, in a broader marketing context.

In order to gauge consumer sentiment about the metaverse, and the opportunities that it will provide for brand connection, Meta conducted a survey of 30,000 shoppers from around the world, to see how they feel about different aspects of advancing technology, which Meta has then attributed back to the broader metaverse concept.

As per Meta:

“[We] found that today’s shoppers are interested in next-level experiences with brands. Whether it’s exploring a product through immersive technology, or making sure their avatars are every bit as stylish as they are in the physical world, shoppers want a greater sense of connection and inspiration with the brands they engage with.”

Which could point to some significant brand considerations – with some provisos on specific data points.

For example, among their key findings, Meta says that 28% of people are using, or have used AR while shopping, while 42% imagine that AR can improve the shopping experience ‘by bridging the gap between online and the physical store’.

Which is no doubt true – advancing AR try-on tools, in particular, can provide a great complement to the online shopping experience. But that’s not the ‘metaverse’ as such – AR is not the same as the VR worlds that Meta’s building to support its metaverse vision.

It’s this kind of extrapolation of related tech that Meta’s using to promote its metaverse vision, though it’s not actually the same thing. AR, VR, Web3 – these are all elements of tech development that are separate, and while it is likely that you’ll eventually be able to combine aspects of each, it doesn’t all come under the umbrella of ‘the metaverse’ necessarily.

But Meta, which has gone all-in on the metaverse concept, wants to make you think that it does, because it can then lead the way in the broader ‘metaverse’ space, and beat out the competition that may be working on individual elements. Really, ‘metaverse’ in this context is synonymous with ‘technology’, with each of these being elements of technological advancement, not metaverse-related entities within themselves.

Which, again, is important to note does not exist. A fully immersive, fully interoperable digital world, where people can interact in all new ways is not a reality at this stage, and may take years to even get close to being a thing. Not only will it require big take-up of VR, but there’s also work to be done on establishing universal agreements to facilitate cross-platform integration, partnerships that need to be established between tech platforms which likely have little interest in signing any such agreement, along with advancements in body scanning, interaction (i.e. giving VR avatars legs), control tools, etc.

Meta may be keen to place itself at the forefront of the next digital evolution, but we’re not there yet.

But still, Meta’s keen to convince brands that they need to invest now, or risk missing the metaverse boat.

Among other key findings from its survey:

  • 42% of shoppers believe that the metaverse will positively transform their shopping experience.
  • 51% say that virtual stores will offer a more convenient way to shop
  • 50% of respondents indicated that they believe that brands will need to have a presence on gaming platforms and other virtual worlds to be successful in future

Again, this is based on concept – if somebody showed you one of Meta’s polished, edited, animated depictions of its metaverse vision, you’d no doubt also agree that this could be amazing for how we connect.

But that’s not real. Meta’s selling people on a concept that it cannot deliver just yet.

Will it be able to deliver on such in future? Maybe, but there’s a lot that needs to happen before brands need to truly consider how they appear in a metaverse space, be it the one created by Meta, or any other.

The only real, valuable insight in this new survey comes in the latter elements, and how people view their digital selves:

“Shoppers are ready to start purchasing digital twins – a virtual, identical good that comes with a physical item. In our survey, 46% say it’s important that new real-world products become available as virtual products as well. We found that 46% of shoppers surveyed say virtual products provide a feeling of association with a brand by offering something rare and unique, and 48% say it makes them more loyal if a brand offers a virtual good as a reward for their loyalty.”

This is an aspect that seems will definitely become more valuable, with avatar depictions, already available via Snapchat’s Bitmoji characters, or even Facebook’s own avatars, increasingly being used within online communications and activities.

This stems from gaming worlds like Roblox and Fortnite, where youngsters have spent years interacting with each other in avatar form. That behavior is likely to translate as they move into older brackets, and as such, the depiction of self via digital avatars will become a bigger consideration.

And brands can tap into this to help expand their promotions.

“Avatar personalization is a key driver of the interest in digital goods, and according to our survey, 49% of shoppers want their avatar to look the same as their physical self. Meanwhile, 28% want to appear different, but still like a person, and 23% want to present a more surreal identity.”

This is another important note – part of the emphasis within the recent NFT fad was that users will be able to use their NFT characters as their digital identity, which would theoretically include using depictions of, say, a Bored Ape character as a 3D avatar in these virtual worlds.

But history, and data insights like this, show that this likely won’t be the case. If people can, they’ll choose avatars that look similar to themselves, which potentially lessens the projected value of NFT characters moving forward.

In summary, yes, there are opportunities in future-facing tech, but they likely don’t go as deep, at least at this stage, as Meta wants to make businesses believe.

Meta says that brands looking to ‘fully lean into the metaverse’ can start experimenting with AR try-on effects or build experiences in Meta Horizon Worlds. But the former is not necessarily associated with the metaverse concept, and the latter is not fully functional, or relevant as yet.

But this is what you can expect – many consultants, advisors and entrepreneurs looking to cash in on the early knowledge gap will indeed be keen to tell you that you need to invest in these concepts right now, or you’ll risk losing out, and many businesses, a lot of which dismissed social media in its early stages, will offer up handfuls of cash to ensure that they reserve a seat at the virtual table, and can hook into these new trends.

Do you actually need to be investing in these technologies at this early stage?

Staying in touch with AR developments is likely valuable, and there are various ways to experiment with AR tools that can keep you up to date in this respect, while understanding VR developments is also important.

But what if a new, universal agreement is formed on what the requirements of metaverse avatars are, and that renders your avatar characters obsolete? What if some of these early metaverse projects are not able to meet the eventual requirements of the broader, interconnected metaverse, and are forced to shut down as a result?

There’s a lot that has to happen before the metaverse concept becomes a thing, and it’s important to view each of these elements in isolation, not as a singular, broad-reaching concept.

You can check out Meta’s latest metaverse shopping study here.

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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