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Meta Shares Latest Numbers on Rules Enforcement, Including Abuse and Terror-Related Content and Fake Profiles

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Meta has published its Community Standards Enforcement Report for Q1 2022, which provides an overview of its ongoing efforts to detect misuse and abuse in its apps, and address such via evolving detection and removal processes.

And those efforts do appear to be having an impact – first off, on bullying and harassment, Meta says that it increased its proactive detection rate on such content from 58.8% in Q4 2021 to 67% in Q1 2022, via improvement of its detection technology. 

This is a key area of focus, particularly on Instagram, where research has shown that younger users can suffer serious psychological impacts from in-stream comments and criticisms, and abuse from peers. As such, it’s good to see Meta’s systems evolving in this respect, which could help to provide more support and assistance for those facing such challenges.

Though, concerningly, it has also seen a rise in suicide and self-harm content on Instagram over the past two quarters.  

Meta Community Standards Enforcement Report - Q1 2022

Meta also says that it removed 1.8 billion pieces of spam content in Q1, up from 1.2 billion in Q4 2021, ‘due actions on a small number of users making a large volume of violating posts’.

It’s also taking more action on terrorism and organized hate, with enforcement numbers increasing on both Facebook and Instagram.

Meta Community Standards Enforcement Report - Q1 2022

Meta says that views of violating content that contains terrorism are very infrequent, with most removed before people see it.

“In Q1 2022, the upper limit was 0.05% for violations of our policy for terrorism on Facebook. This means that out of every 10,000 views of content on Facebook, we estimate no more than 5 of those views contained content that violated the policy.

Even so, it is worth noting this rise in detection and enforcement, on both Facebook and IG.

Also, don’t show this to Elon:

Meta Community Standards Enforcement Report - Q1 2022

Meta removed 1.6 billion fake accounts in Q1 2022, while its rate of fake profiles remains steady.

We estimate that fake accounts represented approximately 5% of our worldwide monthly active users (MAU) on Facebook during Q1 2022.”

Which is the exact same percentage of fake profiles that Twitter has reported forever, and has now become a key focus in Elon Musk’s takeover offer for the app.

It’s interesting to note that this 5% figure almost seems like an agreed upon industry norm, with the actual numbers impossible to fully determine. Similar to Twitter, Meta would likely conduct sampling to measure the rate of fakes, but it’ll be interesting to see if, when pressed, Twitter is forced to come up with a more accurate, in-depth profile of fake account activity in its app.

Either way, Meta’s stats are up to industry standard, according to a new audit by EY, which found that its enforcement metrics were ‘fairly stated’, and its internal controls are ‘suitably designed and operating effectively’.

That, presumably, applies to fake account numbers as well, which may mean that 5% is indeed an acceptable estimate, based on the data available.

Whether that provides more assurance or not is likely down to your personal perspective, but Meta has now had its data tracking processes independently assessed, which should add more weight to its numbers.

You can check out Meta’s full ‘Community Standards Enforcement Report’ for Q1 2022 here.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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