Connect with us

SOCIAL

Meta Releases Latest, Baffling ‘Widely Viewed Content’ Report

Published

on

Okay *cracks knuckles* let’s see what the most popular links were on Facebook over the last quarter.

Today, Meta has published its latest ‘Widely Viewed Content Report’, which highlights the most-viewed organic content in Facebook Feeds by US-based users throughout the first quarter of 2022.

Meta came up with the report to counter the narrative that its algorithms help to amplify right-wing and extremist content, which is largely in response to this Twitter profile which highlights the most shared Facebook links each day, and has been widely quoted in such criticism.

Meta published its first Widely Viewed Content Report last August, and since then, it hasn’t really helped to dispel any such concerns, with many of the links included in its most-shared listings removed by Facebook’s moderators for violating platform policies.

So how does this latest update fare on this front?

Not great:

As you can see in this element, which lists the most widely viewed links from Facebook referrals in Q1, two of the top shared URLs were eventually found to be in violation of Facebook policy – after they’d gleaned a cumulative 60 million impressions via Facebook traffic.

That’s not ideal – but don’t worry, Meta has also updated its methodology on this element to ensure that it more accurately reflects what users are actually seeing in the app, with links that don’t render previews no longer being counted in this category moving forward.

The above listing uses the old methodology, while this listing uses the new process:

Meta Widely Viewed Content Report - Q1 2022

Oh. That’s not any better.

As you can see, 6 of the top 20 most shared links on Facebook in Q1 were eventually found to be in violation of Facebook’s policies, but they had already received a collective 112 million views before Facebook’s moderators removed them.

So the report shows that Meta is amplifying questionable content, but we have no way of knowing exactly what that content is or was because Meta has chosen not to report the details.

Though it did provide this explanation:

“In this report, there were pieces of content that have since been removed from Facebook for violating our policies of Inauthentic Behavior. The removed links were all from the same domain, and links to that domain are no longer allowed on Facebook.”

Further investigation has found that the domain in question is a spammy news site called Naye News, which has never appeared in Facebook’s listings before.

Naye News

But Facebook itself chose not to report the full detail, avoiding the full context here.

So the value of the report is…?

This has been the key question about the report since its inception, with Meta actually scrapping an initial version of its Widely Viewed Content listing because it reinforced the existing criticisms of the app, rather than helped to dispute the negative impacts of Facebook’s amplification.

It’s hard to see this data doing anything else, with Facebook’s own internal insights showing that content against its own rules is getting huge reach, even if it is eventually removed.

In looking at the other links on this list, there are COVID conspiracy theories, Minion memes, political activist films, and ‘Zillow Gone Wild’.

It’s not great – and while Meta says that the most popular links ‘ranged from humor, culture, to DIY’, the truth, in its own data, is that misinformation, divisive content and other material that violates its own rules is being amplified by its systems.

Of course, Meta says that this is still only a fraction of what people see in its apps. 

Even though our most viewed content might have a very large number of content viewers, as measured as a percentage of all of Facebook content viewers, they represent only a small fraction of total views in Feed in the US that quarter. In short, it is uncommon for different people to see the same content in their Feed.

That may be true, but the impact is still significant – and as we’ve noted previously the comparative flaw in this report, versus the daily top 10 most shared links listing, is that this is the most shared content over a three month period, when news stories will only be relevant day-to-day. Sure, you might see a recipe post get more clicks, cumulatively, over a month, but a divisive news story will only generate traffic for a tiny fraction of the time, making direct comparisons difficult.

Meta does also share a listing of the most viewed domains to provide some transparency on this front, but the variability of the specific URLs within each also makes this hard to measure.

Meta Widely Viewed Content Report - Q1 2022

What YouTube clips were being shared? What TikTok clips? What tweets? In aggregate, this may show that, say, Fox News is not as popular as the daily Top 10 list may suggest. But it’s still not overly transparent as to what Facebook’s systems seek to amplify.

Which is the key element here. Meta’s essentially trying to shift the narrative that its algorithms amplify divisive, questionable, harmful content – yet its own data doesn’t really reflect that. The fact of the matter is that the content that performs best on Facebook is content that inspires emotional response, and anger is a key driver in inspiring engagement activity.

News publishers have shifted their approaches to lean into this, knowing that if they take a more partisan stance, that will trigger even more debate, and drive stronger sharing performance in the app. So while Meta may be keen to point out that such content ‘represents only a small fraction of total views in Feed’, the indisputable truth is that the entire news ecosystem has been changed by Meta’s algorithmic amplification, which incentivizes more divisive, argumentative and misleading takes.

Meta can try all that it wants to put its hands in the air and say that it’s a people problem, that it’s not responsible for what people share in its apps. But the attempt to counter these criticisms with its own, alternative, selective reportage is, as displayed in this data set, largely useless.

There are real problems with the online news ecosystem, and the incentive systems that digital platforms have embedded. Acknowledging such is a key step in finding solutions – whereas countering such in this form seems like a stubborn, protectionist approach that avoids the core problems at play.

You can read Meta’s Widely Viewed Content Report for Q1 2022 here.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

12 Proven Methods to Make Money Blogging in 2024

Published

on

Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending