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Snapchat Adds ‘Shared Stories’ to Fuel Collaborative Content

Published

2 years ago

May 27, 2022

Snapchat is looking to lean into the rising trend of collaborative content, with the launch of a new ‘Shared Stories’ option, which enables users to invite other Snapchatters to contribute to their Story with their own takes and insights.

As you can see in these examples, when you create a Shared Story, you’ll be able to choose people who will be able to contribute with their own Snap additions. The Story will then be viewable by your connections and theirs, providing expanded exposure potential, while also enabling a new type of collaboration within your Snap content.

As explained by Snap:

“Shared Stories is a new iteration of Custom Stories, a product that previously allowed Snapchatters to create a Story and add friends to view and contribute. Now, with our new and improved Shared Stories, Snapchatters who’ve been added to the group can add their friends as well, making it easier for the whole soccer team, camp squad, or group of new coworkers to get in on the fun.”

That expanded potential could lead to more Snap Stories gaining bigger traction, fueling more creation and engagement in the app.

Which has been a key trend on TikTok, where users are invited to not only consume the latest memes and trends, but also contribute with their own takes. That sharing dynamic has been a key element of TikTok’s success, which is why Snap, Instagram, Pinterest and others are all now looking for more ways to invite collaboration and contribution to their similar products.

Though as Snap notes, it’s not entirely new. Custom Stories enabled similar, though Custom Stories was more limited by location, whereas Shared Stories will enable anyone to contribute, as long as they’re invited to the group.

As with regular Snap content, Snaps sent to a Shared Story delete after 24 hours. On the security front, Snap will also notify users if they’ve joined a Shared Story with someone who they’ve blocked.

“This gives Snapchatters the opportunity to leave the Shared Story, and ensures Snapchatters are always in complete control over who they share content with on our platform.”

It’s a smart addition by Snap, which could lead to all new sharing behaviors, with people adding people, who add more people, leading to longer streaks of Stories contributions.

And for brands, it could also help to facilitate influencer collaborations, or enhanced community engagement by inviting UGC. There are a lot of potential use cases and opportunity here, and it could be another way to help increase engagement with your Snap content.

Related Topics:Adds Collaborative Content Fuel Shared Snapchat stories

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.