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Snapchat Adds ‘Shared Stories’ to Fuel Collaborative Content

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Snapchat Adds 'Shared Stories' to Fuel Collaborative Content

Snapchat is looking to lean into the rising trend of collaborative content, with the launch of a new ‘Shared Stories’ option, which enables users to invite other Snapchatters to contribute to their Story with their own takes and insights.

As you can see in these examples, when you create a Shared Story, you’ll be able to choose people who will be able to contribute with their own Snap additions. The Story will then be viewable by your connections and theirs, providing expanded exposure potential, while also enabling a new type of collaboration within your Snap content.

As explained by Snap:

“Shared Stories is a new iteration of Custom Stories, a product that previously allowed Snapchatters to create a Story and add friends to view and contribute. Now, with our new and improved Shared Stories, Snapchatters who’ve been added to the group can add their friends as well, making it easier for the whole soccer team, camp squad, or group of new coworkers to get in on the fun.”

That expanded potential could lead to more Snap Stories gaining bigger traction, fueling more creation and engagement in the app.

Which has been a key trend on TikTok, where users are invited to not only consume the latest memes and trends, but also contribute with their own takes. That sharing dynamic has been a key element of TikTok’s success, which is why Snap, Instagram, Pinterest and others are all now looking for more ways to invite collaboration and contribution to their similar products.

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Though as Snap notes, it’s not entirely new. Custom Stories enabled similar, though Custom Stories was more limited by location, whereas Shared Stories will enable anyone to contribute, as long as they’re invited to the group.

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As with regular Snap content, Snaps sent to a Shared Story delete after 24 hours. On the security front, Snap will also notify users if they’ve joined a Shared Story with someone who they’ve blocked.

“This gives Snapchatters the opportunity to leave the Shared Story, and ensures Snapchatters are always in complete control over who they share content with on our platform.”

It’s a smart addition by Snap, which could lead to all new sharing behaviors, with people adding people, who add more people, leading to longer streaks of Stories contributions.

And for brands, it could also help to facilitate influencer collaborations, or enhanced community engagement by inviting UGC. There are a lot of potential use cases and opportunity here, and it could be another way to help increase engagement with your Snap content.  

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Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots

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Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

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It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

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  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

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Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.

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Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.



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