Connect with us

SOCIAL

Meta’s ‘Widely Viewed Content Report’ Once Again Shows That Users are Engaging with a Lot of Spam in the App

Published

on

Meta’s ‘Widely Viewed Content Report’ Once Again Shows That Users are Engaging with a Lot of Spam in the App

Okay, here we go again with Facebook’s ‘Widely Viewed Content Report’, which shows the websites, publishers and specific links that saw the most reach across Facebook in Q2 2022.

Meta launched its Widely Viewed Content report last August as part of an effort to counter to pervading narrative that Facebook facilitates the amplification of divisive political content, with political misinformation, in particular, gaining significant traction through Facebook News Feeds.

Facebook says that’s simply not the case, and to clarify this, it launched its Widely Viewed Content report, in order to share data on what’s actually gaining the most traction in the app. Which, according to Facebook, is mostly jokes, memes and other harmless junk.

That could be problematic in itself, depending on your interpretation – and even then, the report has also been riddled with controversies around disclosures, misinformation, removed content, spam, and more.

Basically, it’s not a great endorsement of the ‘value’ that Facebook provides, nor is it a validation of Facebook as an impartial political reflection.

So what does Facebook say gained the most traction in the app in Q2?

Here’s its overview of the most widely viewed links in the app:

Oh, that’s gotta’ burn Zuck and Co. to see TikTok heading this list.

Imagine having to be the one who reported this to Zuck. I imagine his response would have been something like:

Mark Zuckerberg in the metaverse

Jokes aside, as you can see, five of the top 20 most shared links in the app in Q2, reaching a cumulative 73.5 million viewers throughout the period, have since been removed by Meta for various policy violations relating to ‘spam tactics’.

That’s not great. Meta is self-reporting that its platform is responsible for junk content, designed to mislead and dupe users, reaching 70 million people in a three-month period.

But that’s not all – Meta also notes that its platform has been used to amplify this type of content in the past too:

In our previous WVCR report, we shared that the ninth-most viewed link on Facebook with over 33 million views in the first quarter of this year was alltrendytees[.]com. After the Integrity Institute had flagged it to us, we investigated and blocked this domain for violating our IB policy. Our investigation linked this domain to GearLaunch, a Bangladesh-based e-commerce firm.

So on one hand Meta’s saying that it doesn’t amplify divisive political content as much as it may seem, and here’s the proof, while on the other, it does amplify scams and rubbish, some of which is in violation of its rules, at a massive scale.

100 million+ cumulative viewers is pretty big. Removal seems almost irrelevant at that point.

Thus remains the conundrum that Meta has with its Widely Viewed Content report, with the data once again highlighting significant concerns with its systems and processes, that may be just as bad as the rumors that it was initially seeking to refute.

Though those issues are also still prevalent – digging into the other links listed, there’s also:

  • A YouTube video where a woman spouts right-wing conspiracy theories
  • A Fox News clip on YouTube about ‘Disney’s woke queer agenda
  • A Newsmax article which attributes rising petrol prices to US President Joe Biden

Seems a little political, there – it does seem like these types of divisive political posts are gaining a fair bit of traction on Facebook (37.9 million collective Facebook viewers), in spite of the company’s past claims.

That seems like a problem, right?

Ah, but most people don’t actually see any of these posts, with Meta also reporting that:

90.2% of the views in the US during Q2 2022 did not include a link to a source outside of Facebook.”

Facebook widely viewed content report

So even if 100 million more people are being scammed because of Facebook, most of the things that most people see in the app are definitely not links to politically divisive sources – so Facebook can’t be blamed for amplifying related conflicts, at least based on this measure.

That almost seems like a side note, because again, millions of people are still being exposed to at least some of this material, based on Meta’s own reporting, while that also doesn’t account for the fact that many posts without links are still political in nature.

In other words, at best, this is an inconclusive account of not much in particular, which Meta is trying to frame as vindicating proof that it’s not the source of evil that people say.

It doesn’t prove that. It doesn’t really prove anything, other than the fact that a lot of people are engaging with a lot of rubbish in the app.

You can check out Meta’s ‘Widely Viewed Content Report’ for Q2 here.

Source link

SOCIAL

Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Published

on

Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Amid the various large-scale changes at Twitter, the platform is also working on some smaller tweaks and updates, which may or may not ever get released, but could provide valuable functionality for many users.

First off, Twitter’s testing the ability to search through your Likes, so you can find out who, specifically, has liked your tweets.

That could help you glean more context when reaching out to someone, or just another way to understand who’s responding to your tweets.

And it could be particularly valuable as a research tool for marketers in understanding their audience and who they’re reaching with their tweets.

Twitter’s also testing a new way to filter your replies, which could be handy if you get a lot of responses to a tweet.

Tweet reply sorting

I mean, I’m not sure how many people are getting so many replies to their tweets that they need a filtering option, but for those that are, this could be a simple way to ensure you’re staying up on the most relevant responses and responders, to better manage your engagement.

Finally, Twitter’s also experimenting with new timeline settings, which would provide more control over your timeline and pinned lists.

Twitter timeline controls

Note also, in the middle screen, that Twitter’s developing an option that would enable you to hide your tweet view counts, which would provide another way to manage your activity in the app.

As noted, all of these are in test mode, with Twitter engineer Andrea Conway posting them for public opinion, before exploring further development. But they could be handy, and while they’re not game-changers as such (which may mean they get less priority), smaller tweaks and updates like this could be significant for certain users, and could make it easier to manage your tweet activity.

We’ll keep you updated on any progress.



Source link

Continue Reading

SOCIAL

Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

Published

on

Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

Source link

Continue Reading

SOCIAL

Twitter Tests New Quick Boost Option for Tweets

Published

on

Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



Source link

Continue Reading

Trending

en_USEnglish