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NBCUniversal’s Linda Yaccarino In Talks To Take Over For Elon Musk, Report Says

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NBCUniversal’s Linda Yaccarino In Talks To Take Over For Elon Musk, Report Says

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NBCUniversal advertising chief Linda Yaccarino is holding discussions with Twitter to take over billionaire owner Elon Musk’s role as CEO, according to the Wall Street Journal, after Musk tweeted Thursday he was “Excited to announce that I’ve hired a new CEO”—without naming who would take the role.

Key Facts

Yaccarino has been at NBCUniversal since 2011, and was instrumental in launching the Peacock ad-supported streaming platform, according to the Journal, which cited anonymous sources in reporting her talks with Twitter.

Yaccarino could not immediately be reached for comment.

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Musk, the world’s second-richest person and Twitter’s principal owner, said he will transition to the company’s executive chair and chief technology officer, and oversee its product, software and systems operations.

Musk did not name the CEO, but referred to them as “she.”

Musk, who also owns electric automaker Tesla and space exploration company SpaceX, had hinted at stepping down late last year, with the majority of respondents in a Twitter poll saying he should—Musk said in February he plans to have a new CEO by the end of the year.

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The billionaire’s hands-on role at Twitter has been criticized by some Tesla investors, who argued last month Musk has been distracted by his work at Twitter and that the e-vehicle maker has become mismanaged, even seeking a board meeting to deliberate on Musk’s performance as Tesla’s CEO, Bloomberg reported (Tesla shares shot up more than 2% following Musk’s tweet, closing at $172.08).

Key Background

The move comes as Twitter launches a series of new features on the site, including encrypted messaging and video calling, as Musk moves closer to rebranding the platform as his long-envisioned “everything app” known simply as “X” (Musk renamed Twitter’s incorporated name to X Corp last month). Since purchasing Twitter in October, however, Musk has come under fire for loosening the platform’s moderation policies, temporarily booting several reporters off the site and labeling multiple news organizations as “state-affiliated media.” In less than two months since he finalized his long-awaited $44 billion purchase, a group of advertisers, including Apple, Balenciaga, Chipotle, United Airlines Ford and General Motors, dropped their ads on the platform, though Musk has repeatedly downplayed controversies at the company, saying last month many advertisers have returned to Twitter and the company is “roughly breaking even.”

Forbes Valuation

We estimate Musk’s net worth to be roughly $179.5 billion, making him the world’s second-richest person, only behind Bernard Arnault ($239.6 billion), the head of fashion and cosmetic empire LVMH, the parent company of Louis Vuitton, Sephora and Tiffany & Co.

Further Reading

Musk Claims Twitter Is ‘Roughly Breaking Even’ (Forbes)

Twitter Inc. ‘No Longer Exists’ As Elon Musk Inches Closer To X ‘Everything App’ Ambitions (Forbes)

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Twitter Tells Corporate Partners It’s Now X Corp. Amid Switch To ‘Everything App’ (Forbes)



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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