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New Report Looks at Representation and Gender Diversity in Social Platform Leadership [Infographic]

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New Report Looks at Representation and Gender Diversity in Social Platform Leadership [Infographic]


Representation and equality are important elements in the modern workforce, and that’s arguably even more critical within corporate and organizational boards and management teams, as it ensures more inclusive perspective in guiding the direction for future projects and initiatives.

Various social platforms have made commitments to maximizing gender representation on their boards and within their leadership teams, but how well are they actually doing on this? More specifically, given the male-dominated hallways of Silicon Valley, how many women are now in the leadership teams of the major social apps?

That’s what PostBeyond sought to determine with its latest investigation, in which it tracked the specific gender splits on the board and management teams of each of the big social apps. And it’s pretty clear that there are still some hurdles to overcome – check out the infographic overview below.





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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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