Connect with us

SOCIAL

New Report Looks at Representation and Gender Diversity in Social Platform Leadership [Infographic]

Published

on

New Report Looks at Representation and Gender Diversity in Social Platform Leadership [Infographic]

Representation and equality are important elements in the modern workforce, and that’s arguably even more critical within corporate and organizational boards and management teams, as it ensures more inclusive perspective in guiding the direction for future projects and initiatives.

Various social platforms have made commitments to maximizing gender representation on their boards and within their leadership teams, but how well are they actually doing on this? More specifically, given the male-dominated hallways of Silicon Valley, how many women are now in the leadership teams of the major social apps?

That’s what PostBeyond sought to determine with its latest investigation, in which it tracked the specific gender splits on the board and management teams of each of the big social apps. And it’s pretty clear that there are still some hurdles to overcome – check out the infographic overview below.




Source link

SOCIAL

Podcast Marketing Statistics for Businesses [Infographic]

Published

on

Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

Source link

Continue Reading

SOCIAL

17 Content Options for Each Stage of the Sales Journey [Infographic]

Published

on

17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

Source link

Continue Reading

SOCIAL

Meta Soars by Most in Decade, Adding $100 Billion in Value

Published

on

Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

Source link

Continue Reading

Trending

en_USEnglish