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Meta’s NPE Group Releases New App Focused on Managing To-Do Lists

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Meta's NPE Group Releases New App Focused on Managing To-Do Lists

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Meta’s New Product Experimentation (NPE) team, which recently announced a shift in focus for its approach, has released yet another new app experiment, with its ‘Move’ app designed to help organize group tasks, with in-app rewards for participants.

As described by NPE (on the App Store):

Get more done with friends. Manage your personal and group to-do lists with Move Tasks App. Check off tasks as you finish them and get a first-hand look into what your group is doing (and not doing)! Getting stuff done earns you points to drip out your Alpaca Avatar and show who’s REALLY productive.”

It’s kind of like the type of incentive you’d give your kids for doing tasks around the house, except instead of pocket money to buy the latest toys, you get digital toys instead, in the form of items and features for your avatar character, which in this case is an alpaca.

Move app

Why an alpaca? I mean, why not – the internet seems to be obsessed with drawings of monkeys at the moment, alpacas probably deserve some love too.

It’s essentially a small-scale project management app, where you can assign tasks within a group for more light-hearted, fun rewards. So project management, but without the threat of being fired for not pulling your weight, with the only impact for such being a less-evolved alpaca in the app.

Which could be good, I guess, though I don’t see it being a massive hit.

I’m also not exactly sure if or how this fits with NPE’s new approach either.

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Back in December, Meta announced that the NPE team would be shifting its focus to building with and for communities that have “historically been overlooked, underestimated, and undervalued by our industry”. The idea is that while the latest broad-scale trends are able to drive greater app adoption, there are many areas where new use cases and functionalities are evolving, which may not have the same level of broad appeal, but could lead to significant new shifts.

Meta’s hoping that this approach will help it link into new niches in new markets – but whether Move fits that bill, I’m not clear.

Then again, the app may have been in development since before the shift in focus, or it may be part of NPEs new focus on investment in newer start-ups that are developing interesting and innovative applications.

Either way, the release will be NPE’s 14th app experiment, with all but two of those apps now either shut down or about to be shuttered in the coming weeks.

Which probably doesn’t bode well for the future of Move either – but maybe there’s a unique use case I’m not seeing, or a specific, regional value for this type of organizational tool and process.

Tell you what, if Meta could make those alpacas into unique, downloadable NFTs as well, I’d bet that a whole lot of people would be incredibly keen to complete their assigned tasks in the app, and if that could be done at scale, that could be interesting.

We’ll have to wait and see, but there does seem to be some potential to the app.

Thanks to Michael Slender for the tip about the new app.

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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