The first order of business for newly sworn-in Governor Glenn Youngkin of Virginia was to rescind the mask mandate for public schools.
Source – Virginia Governor Glenn Younglin
A bland-looking email address launched by Virginia Governor Glenn Youngkin designed to allow parents to report incidents at Virginia schools where they feel their parental rights are being undermined has created quite a storm on social media.
Much like Texas Governor Greg Abbott’s making neighbors snitches if they think someone is having an abortion, Governor Youngkin is allowing people to go to a website he has created so they can snitch on a teacher, librarian, school board member, and I guess, even the custodian or your child’s bus driver.
The Governor’s Office launched [email protected] with the intent for parents to report violations of his first two Executive Orders, which allow parents to opt their students out of school masking requirements and bans the teaching of “inherently divisive topics” including critical race theory in schools.
It appears that Youngkin went on the John Fredericks Radio Show Monday, and said during his interview that “… [It’s] for parents to send us any instances where they feel that their fundamental rights are being violated, where their children are not being respected, where there are inherently divisive practices in their schools.”
The backlash over the order and the tip-line began to build on social media, with celebrities like John Legend and comedian Patton Oswald sharing the address with their followers.
“Black parents need to flood these tip lines with complaints about our history being silenced,” Legend wrote on Twitter, referring to the critical race theory ban.
7News spoke to Oveta Scott, a Prince William County middle school teacher who has spent more than a decade in the classroom.
We are human beings too. We are going through it too,” she said when asked about her reaction to the governor’s new email tip line. ‘Why are you vilifying us and attacking us? What are we doing? We’re trying to stay afloat. We have a shortage of substitutes. We have a shortage of bus drivers. Every day, I have to look for an email to see if I’m covering someone’s class. Every day.”
Nothing but a big distraction by an irresponsible public servant
State Senator Louise Lucas, a Democrat representing the 18th District in the southeast part of the state, said she does not expect the tip-line to lead to much of anything.
“Like a lot of other gimmicks that a lot of other governors have put forward, this one is going to fall flat like a led balloon,” she said, adding that most people she has spoken to see it as an “intimidation” tactic, reports WTVR.com.
“I have never seen a Governor act in such an irresponsible way as to reach down to the parents and by step the teachers, by step the principal, the superintends of school, just to try to intimidate,” Lucas said. “There’s more than just one segment of parents in the Commonwealth of Virginia. Is he listening to Black parents, Hispanic parents, Asian-American parents? Which parents is he listening to? He needs to listen to all parents. Last I checked, parents in the Commonwealth of Virginia want their children to be safe in school.”
Senator Lucas is letting Governor Youngkin off easy. I personally think Youngkin is taking a page from Texas Governor Abbott’s playbook, because just last week, at the public charter school, Founders Classical Academy of Lewisville, Abbott told hundreds of parents “The essential role of parents is being threatened by government itself.”
Abbott isn’t relying on a web address for snitches. He wants to change the Texas state constitution to make sure that “parents will be restored to their rightful place as the pre-eminent decision-makers for their children.”
The Governor also told the crowd he wants to toughen penalties against educators, including teachers and librarians who give students inappropriate books. “Texas will ensure that any education personnel who is convicted of providing minors with obscene content will lose their educational credentials and state licensing, forfeits their retirement benefits, and be placed on a do not hire list.”
It is time for all this craziness to come to an end. Good grief – I am getting too old to deal with all this “Bull S—” going on today.
LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More
LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content.
First off, on Document Ads – as it sounds, LinkedIn will now enable advertisers to promote long-form documents direct in user feeds, which can also be made available via sign-up to maximize response data.
As you can see in this example, LinkedIn’s Document Ads provide a preview in the feed (three pages in this instance), in order to entice users to download the full research piece.
If you choose to add a lead-gen form, you can gather more insight about the people who are interested in your documents, while you can also make your document free to download from the promoted update, with LinkedIn then able to provide data on which members downloaded it.
The format could help marketers capitalize on the popularity of LinkedIn’s Carousel posting option, which enables users to share a document in a post that users can then scroll through in-stream.
LinkedIn made Carousel posts available as an official option back in July, though users had actually been creating their own document carousels for some time, by uploading a PDF as a post attachment, which essentially facilitates the same functionality.
And the format has proven to be effective. According to insights from SocialInsider, native documents and Carousels generate 3x more clicks than any other type of content in the app (even video posts).
Given this, Document Ads could be a good addition, likely worthy of an experiment the next time you have a longer piece to share in the app.
LinkedIn’s also added the capacity to include Offline Conversion data within your ad process in the app.
“Offline Conversions enables you to connect the offline conversions you track via other tools directly to LinkedIn. You can manually upload CSV files directly to Campaign Manager or leverage a LinkedIn Marketing Partner. Supported partners include Adverity, HubSpot, LeadsBridge, LiveRamp, and Make.”
The process enables you to include additional performance data, like in-person transactions, phone calls, or sales in your CRM, within your LinkedIn campaign measurement and optimization process. Which could be a good way to improve response, based on data matching, helping to better focus LinkedIn’s targeting on the right elements.
Finally, LinkedIn’s also adding a new Media Library option, where you’ll be able to save all of the media elements that you use in your LinkedIn campaigns.
“The media library is a single location for uploading, managing, and selecting media for ad creation, which helps you save time, drive better performance, and improve collaboration.”
Similar to media library options in other apps, LinkedIn will now provide a repository for your ad creative, which will then make it easier to reuse and repurpose ad content in new campaigns.
“You can create up to five ads at once; all you have to do is select the image or video you want to use (or re-use) from the media library and each will become its own ad. Since any marketer with the necessary permissions can access an account’s media library, it also makes collaborating with teammates within a single account much easier.”
Advertisers will be able to access the Media Library within the campaign creation process for single image ads and video ads, though you won’t be able to access it outside of this.
Some worthy additions, which could help to enhance your LinkedIn marketing approach.
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