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Instagram Adds Scheduled Live Display on User Profiles to Improve Discovery of Upcoming Streams

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Instagram Adds Scheduled Live Display on User Profiles to Improve Discovery of Upcoming Streams


After previewing it as a coming feature within its announcement of the expansion of remixable videos on the platform last week, Instagram has now outlined its new display of scheduled live streams on creator profiles, providing another way to raise awareness of upcoming live broadcasts in the app.

As you can see in these screenshots, shared by Instagram chief Adam Mosseri, the new display option will enable you to list your upcoming IG live streams on your profile, which, when tapped, will provide additional info in a pop-up prompt, where people can also sign-up for a reminder of when the stream is set to begin.

As explained by Mosseri:

“Creators have been able to schedule lives for a while now, but now, you can separate scheduling a live from creating a feed post, or even now a Story post, about that Live. You also get a little badge on your profile that’s lets followers know, or anybody know that goes to your profile, that there’s a Live coming up and they can subscribe to be reminded.”

Mosseri further notes that users can create as many scheduled lives as they like, with a side-scrolling list then added to your profile display.

It could be a handy addition for those who broadcast via IG Live, which could prompt more people to tune in, by raising more awareness about your broadcasts. Up till now, the only way to notify people about your upcoming streams in the app has been, as Mosseri notes, through posts and Stories, which limits the reach of those notifications to, generally, your existing followers. Now, anyone who comes by your profile will be able to see that you have a live broadcast coming up, which could bring in more viewers.

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IG Live has become a key connection surface in the app, particularly throughout the pandemic, and as Instagram looks to expand the option into eCommerce, facilitating more direct engagement between brands and fans, the capacity to map out a more effective IG Live strategy could be a big help in maximizing your on-platform efforts.

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It may seem like a relatively small addition in the broader scheme, but it could be a big help in raising awareness, and getting more viewers to your upcoming broadcasts.





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New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work

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New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.

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Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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