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Pinterest Announces Second Annual ‘Pinterest Presents’ Conference, Highlighting Key App Trends and Initiatives



Pinterest Announces Second Annual 'Pinterest Presents' Conference, Highlighting Key App Trends and Initiatives

Pinterest has announced that it’s bringing back its ‘Pinterest Presents’ conference for another year, with the virtual event set to provide new insights into key usage trends, while also enabling Pinterest to preview upcoming platform features and updates for your planning.

As explained by Pinterest:

“Under the theme ‘It’s different here’, attendees will hear exclusive updates about what Pinterest, the inspiration to realization platform, is ambitiously working on across shopping, creators, trends and more.”

The event will be held on March 10th, with sessions hosted at variable time zones to cater to Pinterest’s key markets.

And it could be with tuning in – last year, Pinterest launched its ‘Pinterest Premiere’ ad option as part of the event, while it also showcased its updated conversion insights and Pinterest Trends tools.

Pinterest Trends

Pinterest also shared usage insights, highlighting the rising interest in video content in the app, which it’s since worked to enhance through Idea Pins, Takes and more.

Yet, at the same time, Pinterest, overall, is not looking like as big an opportunity for marketers as it did back in March last year.

In its most recent earnings report, Pinterest posted its third consecutive quarter of declining user growth, dropping from 478 million active users in Q1 2021, to 431 million now. This comes at an inflection point for eCommerce, with most other industry reports highlighting the rise in online shopping, which Pinterest, with its focus on product discovery and purchase, should be riding to new highs.


Which it was last year, but now, it does appear to have lost its growth momentum. Which doesn’t mean you should just ignore it – 431 million people who come to the platform with shopping intent is still a significant, valuable audience. But with its user numbers declining, that does also suggest that people are not getting real value out of their Pin experience, which is a worrying sign.

Even so, there could be opportunity in Pins for your brand, and it’s still worth familiarizing yourself with industry-related search trends, and looking at what other brands in your niche are doing in the app to get a sense of the potential.

And maybe, a new feature previewed at Pinterest Presents might catch your attention, and highlight new opportunities for your marketing efforts.

If you are considering, or you’re already using Pinterest, it may be worth tuning in to get the latest updates direct from its executive team.

You can sign up to attend Pinterest Presents here, where you can also see when the event is happening in your local time.

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Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics



Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics

As it works to latch onto the short-form video trend, and negate the rising influence of TikTok, Meta has announced some new updates for Reels, across both Facebook and Instagram, including additional Reels insights, the expansion of the ‘Add Yours’ sticker, and ‘auto-created’ Reels clips. Yes, automatically created Reels videos.

Here’s how the new additions work.

The main addition is the expansion of the ‘Add Yours’ sticker from Stories to Reels, providing another way to prompt engagement from other users via Reels clips.

As you can see in these example images, you’ll now be able to post ‘Add Yours’ questions via Reels clips, while you’ll also be able to view all the various video responses to any prompt in each app.

It could be another way to spark engagement, and lean into the more interactive ethos of the short form video trend. Part of the appeal of TikTok is that it invites people in, with the participatory nature of the app essentially expanding meme engagement, by making it more accessible for users to add their own take.

Meta will be hoping that the ‘Add Yours’ sticker helps to facilitate the same, prompting more engagement with Reels clips.

Next up is auto-created Facebook Reels, which, as it sounds, will enable users to automatically convert their archived Stories into Reels clips.

Reels updates

As you can see here, you’ll soon see a new ‘Create from Your Story Archive’ prompt in the Reels creation flow, which will then enable you to convert your Stories into Reels clips.

So it’s not exactly wholly automated Reels creation, as it’s just flipping your Stories clips into Reels as well. But it could provide another, simple way for users and brands to create Stories content, utilizing the video assets that they already have to link into the trend.

Worth noting that Meta also recently added a tool to convert your video assets into Reels within Creator Studio.

Meta’s also expanding access to its ‘Stars’ creator donations to Facebook Reels, which is now being opened up to all eligible creators.

Stars donations in Reels

Meta initially announced the coming expansion of Stars to Reels back in June, which will provide another critical monetization pathway for Reels creators. Short form video is not as directly monetizable as longer clips, where you can insert pre and mid-roll adds, so add-on elements like this are key to keeping creators posting, and fueling an ecosystem for such in its apps.

Stars on Reels will be available all creators that have maintained at least 1,000 followers over the last 60 days.

Meta’s also adding new Reels performance insights to Creator Studio, including Reach, Minutes Viewed, and Average Watch Time.

Reels updates

That’ll provide more perspective on what’s working, and what’s not, to help optimize your Reels approach – which could be especially valuable in the coming holiday push.

Lastly, Meta’s also expanding some Reels features that were previously only available in Instagram to Facebook as well.

Crossposting from Instagram to Facebook is now available to all Instagram users, while Meta’s also expanding its Remix option to Facebook Reels also.

Reels updates

As noted, Reels has become a key focus for Meta, as the short-form video trend continues to gain traction, and TikTok continues to rise as a potential competitor. By replicating TikTok’s main elements, Meta’s working to negate its key differentiation, which could ensure that more of its users don’t bother downloading a new app, and just stick with its platforms instead.’

Which, whether you agree with that approach or not, has proven effective. Reels content now makes up more than 20% of the time that people spend on Instagram, while video content, overall, makes up 50% of the time that people spend on Facebook.


Meta additionally notes that it’s seen a more than 30% increase in engagement time with Reels across both Facebook and Instagram.

Meta doesn’t need to ‘beat’ TikTok as such (as much as it would like to), but it does need to dilute its significance if it can, and make it less appealing for users to have to start yet another new account, and re-build their friends list.

That’s why it’ll continue to replicate TikTok at every turn, because millions of people are currently not going to TikTok because of the presence of Reels in its apps.  

You can learn more about Meta’s new Reels updates here.

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