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Pinterest Unveils a Range of Shopping and Advertising Updates at its Annual ‘Pinterest Presents’ Event

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Pinterest Announces Second Annual 'Pinterest Presents' Conference, Highlighting Key App Trends and Initiatives

Pinterest has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool and more.

Here’s a look at the key announcements from the event.

The big addition of focus is ‘Your Shop’, a new, personalized shopping page within the app.

As you can see here, the new Your Shop display will show you the latest items and offers based on your interests.

As explained by Pinterest:

“[Your Shop] is a place for people on Pinterest to browse, shop and buy – and it’s completely tailored to every single person’s individual tastes. That’s right. People on Pinterest will see a customized shopping surface, with brands and products based on their own activity and preferences.”

I mean, that’s probably not as big a revelation as Pinterest might suggest here, but ideally, it’ll get more users tapping through on more products in-stream, with Pinterest’s ever improving algorithms looking to provide ever-more enticing product matches for each user.

Which leads to the next update.

In order to streamline the next stage of the purchase process, Pinterest is also adding a new direct, in-app checkout option for Shopify merchants.

Pinterest in-stream purchases

That’ll make it much easier to go from inspiration to purchase, without even disrupting your in-app experience. Which will lead to more impulse buys, and more shopping activity, a key element that Pinterest needs to build upon, especially given that its usage has slowed over the past year, after peaking early in the pandemic.

Fewer users is never good, but fewer users spending more money…

Pinterest has also announced a new Shopping API, designed to make it easier for merchants to upload their product catalogs, fueling their Pin product listings.

Simplified catalog connection is key to maximizing in-app commerce – because if it’s too much work to create shoppable Pins, small businesses, in particular, just won’t bother. Pinterest has been working to improve on this front for some time, with the new API being the latest development.

A key update for marketers, meanwhile, is the announcement of improvements for Pinterest Trends, which provides insights into the popularity of any topic in the app.

Businesses in the US, Canada and the UK will see new features added to the Pinterest trends tool, including real time search data, more trend types, more granular audience tools and personalized trend recommendations for your business. And later this year, we’ll launch the tool to additional countries all over the world.”

Pinterest Trends update

Pinterest Trends is already a great research and insights tool, both for brands on Pinterest and for more general understanding, and these new elements will make it even more valuable. It’s definitely worth taking a look every now and then to see what’s trending in your business niche.

Finally, as it looks to maximize the popularity of its Stories-like Idea Pins, Pinterest will soon also enable advertisers to promote their Idea Pins in the app.

Pinterest’s also improving its paid partnership process, in order to better facilitate branded content deals, which will provide more avenues for creators to make money in the app, and for brands to utilize their expertise in Pin formats.

“Already, creators can tag your products in their Idea Pins, and disclose a paid partnership. Starting later this year, you’ll be able to promote those Pins as Idea ads to celebrate the partnership with a wider audience.”

Pinterest says that it’s seen significant user interest in Idea Pins, as well as its TikTok-style Watch tab, and these new promotional options will facilitate more avenues for brands to tap into that popularity, and maximize their Pin efforts.

These are some interesting updates, and if you’re looking to market on Pinterest, it’s worth taking a deeper dive into these tools and elements, and considering how they might fit into your process.

I mean, right now, as noted, Pinterest usage is actually on the decline – but even so, at 431 million users, all of whom come to the app with shopping intent, that’s still a significant audience that you do want to reach, while the dedicated shopping focus of the app potentially makes them an even more valuable group for your brand than those on other, larger apps.

It all comes down to your business, your product, and how you can angle that towards key Pin trends. These new tools and updates will help in that process.

Your Shop is currently in beta for US Pinners, and will be launched to all US audiences later this year, with more countries to follow. Checkout is now available in beta for select Shopify merchants in the US, while the updated Pinterest Trends is now available to business users in the US, Canada and the UK.


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Novak Djokovic, Rafael Nadal and Roger Federer: Born or made great?

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The Big 3 have won a total of 56 Grand Slams in their career.

Ecogastronomy, puppet arts, viticulture and enology, influencer marketing, or bakery science. In 2022, you can become anything you want and there are even specialized undergraduate degrees to help you gain all the relevant skills at university. Essentially, you can now be academically trained in any subject and learn practically everything you need to excel at your job.

In the context of sports, and particularly tennis, this is no different. There are plenty of degrees you can pursue to complement your career as an athlete, physiotherapist, or coach with useful knowledge about the human body, anatomy, and health.

This basically means that professional tennis players of the 21st century can complement their extraordinary talent and training routine with a relevant education and an elite team of professional and eminent physiotherapists, coaches, PR, and strategists. Ultimately, players have countless tools that can help them win matches, stay healthy, and be well-liked by the press and the fans.

You can find these ‘A teams’ all around the tour nowadays: players of the former next gen have taken advantage of their early success to incorporate experts on every specialty into their team and others like Carlos Alcaraz or Holger Rune have come directly in the tour alongside first-class teams headed by former World No. 1 and Slam champion Juan Carlos Ferrero and respected coach Patrick Mouratoglou respectively.

Understandably, tennis legends who have been on tour for almost two decades have progressively adapted to the quest for perfection too. You must remember Novak Djokovic’s radical diet change mid-career or Rafael Nadal’s loyal sports doctor for most of his injury-prone career.

21st-century professional tennis players have learned it all as far as tennis skills are concerned. In fact, objectively any top-100 player can produce Djokovesque cross-court backhands or Nadalese down-the-line forehands any time – we have seen rallies of the highest level in practices, Challengers and junior tournaments.

So, one must think that if every player on the tour can produce top-level tennis and is surrounded by the perfect team, what is stopping them from winning 20+ Grand Slam titles like Nadal, Roger Federer, and Djokovic?


Nadal, Federer and Djokovic — the Big 3

Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.
Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.

The Big 3 — Rafael Nadal, Roger Federer and Novak Djokovic — are living proof that in life there are things you just can’t learn, despite our self-help books saying otherwise. Tennis is different from other mainstream sports in that it remains an individual and extremely mental sport.

These three players belong at a higher level than anyone else, and it is not only the 63 combined Slam titles that separate them from their opponents. It is clearly not their physical form either, quite the opposite currently. It is the ability to remain serene, focused, confident, and indifferent to the crowd, pressure, and expectations, to play one point at a time, whether it is a break or a championship point, and to extract it from the surrounding context.

Being the best of all time does, however, not imply being the better player in all matches. We don’t have to go far back to find an example of a time when Nadal and Djokovic were the clear underdogs in a match. For instance, in Wimbledon 2022 we saw Nadal win a match with an abdominal tear and an average 80-mph serve speed (on a grasscourt!) against Taylor Fritz, a top American player in his best-ever season.

In essence, the three GOATs have had the ability to know how to win even when they are the worst players on the court, and if that greatness is something we all could learn or train for, it would stop being called so and we would see it more often.

Whether it is the experience, intelligence or just intrinsic and unique talent that has led to Big 3’s unprecedented achievements we won’t ever exactly know and, I am afraid, they are giving no opportunity to the so-called Next Gen to even dream of replicating their record book and help us make sense of what it takes to become a tennis master.

In any case, we can only feel extremely fortunate to have lived on the same timeline as the greatest trivalry in sports history. All of us, but the Next Gen, can only hope Nadal and Djokovic do not follow Federer’s retirement path anytime soon. And one only needs to watch their last matches against each other to (rightfully) assume that might not happen anytime soon.

What is the foot injury that has troubled Rafael Nadal over the years? Check here

Poll : Who will end up with most Grand Slam titles?

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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