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Instagram Launches New Creator Lab to Help Creators Maximize their On-Platform Performance



Instagram Launches New Creator Lab to Help Creators Maximize their On-Platform Performance


Instagram’s looking to help creators get a better understanding of key posting best practices and processes via a new Creator Lab initiative, which hosts videos and insights from a range of successful creators on key elements.

The Creator Lab, which you can access here, includes specific sections on channel growth tips, monetization, safety notes and more, all hosted by established Instagram stars.

Each section includes a range of video clips, which, while short, include helpful notes on strategy and optimization.

There are also specific tips and notes for each post type.

Instagram Creator Lab

And before you ask, yes, understanding the algorithm is a key focus.

Instagram Creator Lab

There’s actually quite a few notes on understanding Instagram’s various algorithms, and answers to some of the most commonly asked questions.

Instagram Creator Lab

Which is valuable to note, while other sections look at Instagram’s growing suite of monetization tools, managing negative experiences (like online trolls), and more.

Monetization is a growing focus for Instagram, as it looks to combat the rise of TikTok. While hugely popular, TikTok’s monetization systems are not as refined as those on Instagram or YouTube, which could be a key weak point in its process, and could eventually see more big creators move to the more established apps instead.

In order to win in this element, however, Instagram and YouTube need to highlight the revenue potential that they respectively provide, which is a part of what this new initiative is all about.

The fact that these notes of advice are coming from creators, who’ve actually gone through all these processes before, makes it even more valuable, and it’s interesting to hear the insights direct from users, as opposed to reading Instagram’s help center guide notes.


If you’re looking to maximize your Instagram performance, it’s worth a look, and worth going through each section one-by-one to glean what you can from the various tips and notes, which could have a big impact on your understanding, and subsequent posting strategies.

You can check out Instagram’s Creator Lab here.


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UK teen died after ‘negative effects of online content’: coroner



Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.


“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.


“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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