Reddit is giving more users more insights into how their stats are performing, with its updated ‘Creator Stats’ dashboard now being made available to 90% of users via the desktop version of the app.
As you can see in these example screens, Reddit’s creator stats provide a more in-depth overview of Reddit post performance, with data on total post views, upvote rate, community karma earned and total shares.
As explained by Reddit:
“Around three years ago, Creator Stats were available for Creators but due to scaling and performance issues, we disabled that feature. For the past five months, we opted 50% of desktop users and moderators into an experiment showing Creator Stats on eligible posts. We are excited to announce we are able to bring this information back! We have continuously worked to improve visibility into the posts made across the platform for Creators and Moderators.”
Creator stats will be made available after a post has received at least ten views, and will be viewable by the original poster as well as by moderators in each community (relative to where you post).
“This information will help moderators understand the type of content that can grow and develop their communities. Additionally, this can help users understand how well their post was received by the community.”
The insights data will expire after 45 days, so there won’t be a major backlog of performance data available. But it could be a valuable, interesting addition for Reddit users, in order to get an idea of who’s seeing their posts, especially users that are viewing their content and not voting or commenting.
The move is part of Reddit’s ongoing effort to upgrade and refine the platform in order to attract a broader audience, and maximize its revenue opportunities. Reddit has 52 million daily active users, and has undertaken significant work to clean up the platform, by removing its most controversial communities, while it’s also added new video tools and new ad options, in line with usage trends.
Ideally, that will eventually help Reddit shift habitual behaviors in the app, and make it a more attractive ad option – though it probably still has a way to go to in generating significant advertiser interest.
Maybe, by providing creators with more insights into their performance, that will motivate more of them to post more often, while also helping moderators maximize their subreddits, which, in-turn, will improve engagement within each community, and improve its ad prospects.
Reddit says that it hopes to bring these new analytics options to mobile apps in future.
Report Looks at the Most Commonly Shared Life Events on Instagram and TikTok
Social media is where people share their big life events and updates, in order to keep friends and family informed, and celebrate major milestones, changes, etc.
But what life events are people most likely to share in each app?
The team from Confused.com recently undertook a broader study of life trends, which also looked at the most popular life event postings on Instagram and TikTok, based on hashtag use, which could provide some valuable context for your content planning, and how to connect with the right audiences in each app.
First off, on Instagram – here are the top ten most shared life events within Instagram posts:
Those are all fairly logical, with the majority being celebratory events – though the variance in post volume for each is worth noting.
Based on this, a brand might want to consider marketing to new home buyers in the app, or post about new hires, or make it a bigger focus for campaigns based around these key life events.
On TikTok, the top 10 listing is similar, with some slight variances.
‘Separation’ is much higher on TikTok (coming it at 11th on the list on IG), while ‘Marriage’ is not as high (23rd on TT). Not sure what that means – I would initially conclude that TikTok’s younger audience would result in less discussion of marriage, but separation is a key focus (as is divorce) so…
Maybe separated people are more likely to jump onto TikTok to find a new partner.
‘Gender reveal’ is also a bigger focus on TikTok (13th on IG), while ‘Death’ and ‘Funeral’ both make the top 10.
Some of these trends would relate to the variance in audience demographics, but it is interesting to note the differences, and how significant each topic is across the two apps.
Of course, for the most part, this research doesn’t reveal much that you didn’t already know – both apps are used for celebratory posts and major announcements, which includes all of the big life milestones and shifts.
But it is interesting to compare the popularity of each, and to consider how that could relate to your marketing and outreach, in line with usage.
You can read Confused.com’s full report here.