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Reddit Expands ‘Creator Stats’ Post Insights to More Users on Desktop

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Reddit Expands 'Creator Stats' Post Insights to More Users on Desktop


Reddit is giving more users more insights into how their stats are performing, with its updated ‘Creator Stats’ dashboard now being made available to 90% of users via the desktop version of the app.

As you can see in these example screens, Reddit’s creator stats provide a more in-depth overview of Reddit post performance, with data on total post views, upvote rate, community karma earned and total shares.

As explained by Reddit:

Around three years ago, Creator Stats were available for Creators but due to scaling and performance issues, we disabled that feature. For the past five months, we opted 50% of desktop users and moderators into an experiment showing Creator Stats on eligible posts. We are excited to announce we are able to bring this information back! We have continuously worked to improve visibility into the posts made across the platform for Creators and Moderators.

Creator stats will be made available after a post has received at least ten views, and will be viewable by the original poster as well as by moderators in each community (relative to where you post).

“This information will help moderators understand the type of content that can grow and develop their communities. Additionally, this can help users understand how well their post was received by the community.”

The insights data will expire after 45 days, so there won’t be a major backlog of performance data available. But it could be a valuable, interesting addition for Reddit users, in order to get an idea of who’s seeing their posts, especially users that are viewing their content and not voting or commenting.

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The move is part of Reddit’s ongoing effort to upgrade and refine the platform in order to attract a broader audience, and maximize its revenue opportunities. Reddit has 52 million daily active users, and has undertaken significant work to clean up the platform, by removing its most controversial communities, while it’s also added new video tools and new ad options, in line with usage trends.

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Ideally, that will eventually help Reddit shift habitual behaviors in the app, and make it a more attractive ad option – though it probably still has a way to go to in generating significant advertiser interest.

Maybe, by providing creators with more insights into their performance, that will motivate more of them to post more often, while also helping moderators maximize their subreddits, which, in-turn, will improve engagement within each community, and improve its ad prospects.

Reddit says that it hopes to bring these new analytics options to mobile apps in future.



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Facebook Launches New ‘Creator Collaborations’ Option to Help Boost Creator Exposure in the App

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Facebook Launches New 'Creator Collaborations' Option to Help Boost Creator Exposure in the App

As it looks to add more ways to help creators to build their presence, and monetize their work in the app, Facebook is launching a new ‘Creator Collaborations’ feature, which will enable creators to collaborate with others on content to expand their reach.

As you can see in this example, Creator Collaborations will enable multiple creators to be listed on a single Facebook post, providing both additional brand awareness, through the tag, and expanded reach to the combined audience of both collaborators.

As explained by Facebook:

“With this tool, a creator can invite a second creator to publish a single piece of video content together. If the second creator accepts, the post will publish on both collaborator’s pages. Collaborators will share the same distribution for the content, and be able to view shared insights, such as reach and engagement, within Creator Studio.”

It’s much like Facebook’s existing Branded Content Tags, which enable brands to tag collaborating businesses in a single post to boost their promotional efforts.

And it could be a great way for more established stars to help up-and-comers get more exposure, by showcasing their work to a wider audience, and enabling viewers to tap through on their profile for more info.

Though it is fairly limited right now.

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Facebook says that the option is currently only available for video posts, though more creation options are in development, while it’s also only available to those managing a Creator profile in the app.

But it could provide more capacity for building a presence in the app, which could also make Meta’s tools a bigger part of your community building, and ultimately, monetization efforts.

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Meta has also added ads for short-form video and live-streams, a new Creator Marketplace on Instagram, an expansion of its Reels Play Bonus program, and more, which all provide additional pathways for discovery and monetization for creative efforts in its apps.

Luring the top talent is a key battleground for social apps, with every platform now offering incentive programs and deals to sweeten their offerings, and keep the most talented creators posting regularly, which in turn keeps users coming back for the latest updates.

Indeed, just this week, YouTube signed a new exclusive content deal with one of Brazil’s most popular gaming creators, and it’s these types of direct publishing deals that will likely become increasingly common as YouTube and Meta, in particular, look to combat the TikTok threat.

Starve competitors of content, and you’ll drive audience back to your apps, which is a more expensive, and potentially risky path to take. But it could be how Meta eventually wins more users back to its apps.

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