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Reels Creators Angered Over Meta Revenue Share Payments Error

Published

4 months ago

August 3, 2023

Meta Pauses Reels Bonus Program as it Develops a New Ad Revenue Share System

Meta’s facing new backlash from short-form video creators, after its latest payment notifications for its Music Revenue Sharing program, which enables video creators to earn a share of in-stream ad revenue from their Reels on Facebook that contain licensed music, informed them of huge pending payout amounts, in error, which Meta has since been forced to correct.

As reported by Fortune, some Facebook creators were notified that they’d be receiving tens of thousands of dollars from the program, which was based on a glitch in Meta’s system.

Meta has since sent out a notification clarifying the mistake, and reducing those payouts significantly.

Meta launched its initial Music Revenue Share program, in July last year, but only recently expanded to program to Reels as well. As such, many creators had no precedent for what they might be able to earn via Reels clips, which has led to broader confusion around the initial payment notifications.

Meta says that the issue only impacted a small number of creators, and that all have now been notified of the mistake.

As social platforms battle to offer the best incentives for top creators, most are still ironing out their new payment structures, which is particularly applicable in the case of short-form video, where monetization is not as straightforward as longer content.

With most short clips being only 30 seconds in length, you can’t just chuck in pre- and mid-roll ads, which complicates performance attribution. With longer videos, you can definitively say that the number of viewers that saw the ad is attributable to that creator, but short form has forced a re-think of video monetization processes, in order to facilitate equitable and reliable income.

And no platform has perfected it just yet.

Snapchat has suffered from creator backlash over its flawed Spotlight payments model, which has seen creator payment amounts fluctuate, while YouTube’s new Shorts monetization program has delivered underwhelming results for many. TikTok doesn’t even have a good revenue share process, and as with Snapchat, creator funds simply aren’t sustainable, nor equitable on balance.

Meta’s payment issue is less associated with an incorrect system, as such, but it does highlight the challenges that apps are facing in monetizing shorter video content. That’s especially problematic given the huge engagement increases that short-form content has driven on virtually every app, and as such, they all want more exclusive short clips.

But no platform has separated itself as the best place to post to earn money from short-form as yet.

Meta’s misstep could also hurt its prospects on this front, with that initial creator angst potentially leaving a sour taste in people’s mouths.

Meta will now have to work to win back their trust, and with various other options out there, that could be a more significant blow than it might initially seem.

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TikTok announces $1.5 bn deal to restart Indonesia online shopping business

Published

5 hours ago

December 11, 2023

Entireweb News Bot

TikTok has around a billion montly users and its growth among young people far outstrips its competitors – Copyright AFP/File SEBASTIEN BOZON

Chinese-owned short video app TikTok on Monday announced a $1.5 billion investment in GoTo group in a deal that would allow it to restart its online shop in Indonesia, the companies said in a statement.

Under the deal, TikTok Shop will be merged into GoTo’s Tokopedia, and TikTok will have a controlling stake in that entity.

“TikTok has committed to invest over US$1.5 billion in the enlarged entity over time, to provide future funding required by the business, without additional dilution to GoTo,” the Indonesian firm said.

“TikTok, Tokopedia and GoTo will transform Indonesia’s e-commerce sector, creating millions of new job opportunities over the next five years.”

“The strategic partnership will commence with a pilot period carried out in close consultation with and supervision by the relevant regulators,” GoTo said, adding that it expected the deal to close in 2024.

TikTok in October shut down its online shop in Indonesia, one of its biggest markets.

That came days after Southeast Asia’s largest economy banned sales on social media to protect millions of small businesses.

The regulation means social media firms cannot conduct direct transactions but only promote products on their platforms in Indonesia, the first country in the region to act against TikTok’s growing popularity as an e-commerce site.

Indonesia’s e-commerce market is dominated by platforms such as Tokopedia, Shopee and Lazada but TikTok Shop gained a significant market share since launching in 2021.

Indonesia, with 125 million users, is TikTok’s second-largest global market after the United States, according to company figures.

The Indonesian ban came after calls grew for regulation governing social media and e-commerce, with offline sellers seeing their livelihoods threatened by the sale of cheaper products on TikTok Shop and other platforms.

The regulation was yet another setback for TikTok, which has faced intense scrutiny in the United States and other nations in recent months over users’ data security and the company’s alleged ties to the Chinese government.

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TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Published

11 hours ago

December 11, 2023

Entireweb News Bot

TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Just two months ago, ByteDance-owned TikTok abruptly closed its shopping platform in Indonesia to comply with surprise regulations from the Southeast Asian country’s government. Jakarta ordered social media companies like TikTok and Facebook to stop selling goods on their platforms, demanding a separation of social media and e-commerce services.

TikTok now seems to have found a way to revive its e-commerce dreams in Indonesia by spending billions to start a joint venture with Indonesian tech giant GoTo. On Monday, the two companies announced that TikTok Shop will now be available on GoTo’s Tokopedia platform.

“Tokopedia and TikTok Shop Indonesia’s businesses will be combined under the existing PT Tokopedia entity in which TikTok will take a controlling stake. The shopping features within the TikTok app in Indonesia will be operated and maintained by the enlarged entity,” TikTok said in a statement Monday.

TikTok will invest over $1.5 billion into Tokopedia, taking a 75% stake in the platform. GoTo will remain an ecosystem partner to Tokopedia and receive an “ongoing revenue stream from Tokopedia commensurate with its scale and growth,” but will not be required to continue funding the platform. Further funding from TikTok also won’t reduce GoTo’s remaining 25% stake.

Getting back into the Indonesian ecommerce market will be a win for TikTok. Indonesia, which is the platform’s largest market outside of the U.S., is key to Tiktok’s online shopping aspirations. In June, CEO Shou Zi Chew pledged to “invest billions in Indonesia and Southeast Asia over the next few years.”

ByteDance wants to replicate its Chinese e-commerce successaround the globe. Last year, consumers spent in China 1.41 trillion yuan ($196 billion) on products sold on Douyin, the version of TikTok for the Chinese market, The Information reported in January. ByteDance, through TikTok, is expanding its online shopping services in both Southeast Asia and the U.S. Yet the company is struggling to win over American consumers: The Information reported in August that U.S. shoppers are spending just $4 million a day, equivalent to $1.4 billion over a whole year, on goods sold on the social media platform. (TikTok officially launched TikTok Shop in the U.S. in September, though sellers have complained about a flood of low-quality products on the platform).

Before Indonesia imposed its ban in September, the country’s president, Joko Widodo, complained that social media platforms were threatening local micro-, small- and medium-sized enterprises. Government officials also accused TikTok of engaging in predatory pricing.

GoTo’s deal with TikTok means the Indonesian tech giant is giving up its majority ownership of Tokopedia . Tokopedia started in 2008 and grew to be one of Indonesia’s largest e-commerce platforms. The company merged with ride-hailing startup GoJek in 2021, becoming GoTo Group. The company debuted on Jakarta’s stock exchange in April last year.

Yet the company has struggled to wow investors since then. GoTo has yet to make a profit since becoming a public company. The tech firm reported 2.4 trillion Indonesian rupiah ($147 million) in net losses last quarter, significantly less than the 6.7 trillion rupiah ($428 million) it lost this time last year.

Investors do not appear to be thrilled by the news of GoTo’s TikTok partnership. Shares fell by over 19% by 2:30pm Indonesia time on Monday, erasing gains made late last week as rumors began to build of the new partnership.

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Published

18 hours ago

December 11, 2023

Entireweb News Bot

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories: