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New Amazon ad features are trying to court non-endemic brands



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Amazon’s advertising evolution to a full-funnel retail media network continues apace.

A small update gives a sense for all the types of advertisers the e-commerce giant is hoping to attract. Earlier this week, agencies and brands noticed that Amazon is beginning to let non-endemic advertisers launch Sponsored Display Campaigns in Amazon — meaning they can run display advertisements on Amazon properties but not rely on reactive criteria like an active search. Instead, if a brand — even if it doesn’t sell on Amazon — wants to get visibility while people are scrolling and shopping on Amazon’s sites and platforms, they can buy a banner based on behavioral targeting.

Amazon officially confirmed this update to Modern Retail — adding that the Sponsored Display units aren’t only for Amazon’s website, but also on other third-party websites Amazon owns like IMDB. “Amazon Ads is continually working to help brands connect with their audiences in new ways and through new channels. Sponsored Display is an important part of this effort, in particular because it makes display advertising accessible for brands of all sizes,” an Amazon spokesperson wrote in a written statement.

The spokesperson went on to note that Amazon had previously announced plans to “extend Sponsored Display to brands that do not sell in Amazon’s store, starting with placements on Twitch, and expanding from there,” at its Unboxed Conference in October. “Today this is available for brands in categories such as travel, hospitality, and entertainment, and their ads can appear on, Twitch, and a multitude of third-party apps and websites,” the spokesperson said.

This certainly isn’t the first move Amazon has made to attract brands not selling Amazon to use its advertising offerings. The company has been making a concerted effort to beef up its demand-side platform, which lets advertisers deploy campaigns across the web as well as video platforms like Prime Video. As Business Insider reported last month, the company has been specifically courting non-endemic players to move ad budget into its DSP, away from major players like The Trade Desk and Google. While for the most part, advertisements on the Amazon app have showcased brands that sell products on the product, already people have started seeing non-endemic services like TurboTax launching sponsored campaigns.

But the big issue for brands trying to advertise on Amazon’s DSP is that it’s both expensive and difficult to navigate. According to Amazon, to use the self-serve DSP platform “typically requires a minimum spend of $50,000.” What’s more, for a brand to use the DSP itself would require an internal team that is able to navigate the platform, which requires its own set of expertise. That leaves smaller brands to either work with an agency that has access to the DSP or not use it at all.

But Amazon has been slowly opening up more accessible ways for non-seller brands to advertise. According to Destaney Wishon, CEO and co-founder of the agency BetterAMS, Amazon first started testing out non-endemic sponsored displays to Twitch. But, she said, “that was limited compared to Amazon’s other audience.”

Now, the company is opening it up to other properties — namely its own website and app. For example, non-endemic advertisers are able to buy a placement on a display unit on listings near where customer reviews live, said Wishon.

This development seems like a clear play to bring more smaller- to medium-sized brands into Amazon’s advertising platform. “DSP wasn’t made for the mass market,” said Kevin Weiss, vp of retail media at Skai. As he sees it, this move makes it much easier (and cheaper) for brands of all sizes to participate in more top-of-funnel advertising campaigns. “Sponsored display is set up in such a way that it’s easier [for brands] to click in,” Weiss said.

Indeed, Joe O’Connor, senior director of strategic Amazon marketplace services at Tinuiti, described sponsored displays as “DSP light.” “There are not as many levers you need to turn to get a campaign active,” he said. “It’s simpler to manage.”

That said, everything from Amazon is about getting people sucked into its flywheel. “It’s probably going to be a stair step for Amazon with non-endemic advertisers to spend more on DSP,” said Skai’s Weiss. That is, if a smaller brand runs a successful display campaign on Amazon properties — it will likely begin seeking out other ways to spend that only increases its reach.

All this is happening amid a backdrop of increasingly more sophisticated ad products from Amazon. For example, Amazon began porting some of its DSP capabilities into its overall Ad Console. What’s more, the company is increasingly pushing its Marketing Cloud as a tool for larger advertisers to upload audiences and better target new ones.

“Amazon seems to be deploying a very comprehensive suite of tools and capabilities,” said Weiss. “Sponsored Display is just one of the breadcrumbs of where Amazon is going.”

The ultimate goal, it seems, it show that Amazon has better advertising products connect top-of-funnel to bottom. While brands can advertise on DSP platforms like The Trade Desk and Google, those businesses aren’t sitting on conversion data that can inform contextual targeting.

“Amazon is trying to sell the value of their upper-funnel network [and connect that to] the bottom-of-the-funnel insights,” BetterAMS’s Wishon. And that could be a winning combination as online advertising becomes more competitive. “The Trade Desk doesn’t have audience insights with purchase history,” she said.

Amazon news to know

  • Ahead of its earnings, Amazon revealed that its delivery network has reached its fastest speed ever and said it’s focused on further building out its same-day delivery service.
  • Amazon is in the midst of its biggest grocery overhaul since it acquired Whole Foods. Bloomberg reports that big changes are coming, both to its retail stores and to its grocery warehouses.
  • CNBC dove into the dark and mysterious world of black-hat services that claim to give third-party sellers insider intel and help with numerous issues — for a fee.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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