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Should You Accept All Connection Requests on LinkedIn?

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Should You Accept All Connection Requests on LinkedIn?

Should you accept all LinkedIn Connection requests?

The logic, of course, is that you probably shouldn’t, as you could open yourself up to spammers and people who might look to scrape your profile for contact info, which they could then, potentially, collect up and on-sell to the highest bidder.

But then again, if you connect with more people, you expand your LinkedIn network, which gives you more opportunity to get your posts seen and amplified in the app.

Do you accept every connection request that comes your way?

We recently asked the SMT community for their thoughts and more than 5k people participated in our LinkedIn poll.

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As you can see here, the vast majority of people don’t accept every request to connect. But still, many do, and in the comments, some noted that they felt that this was a good way to expand their network and reach.

‘Why wouldn’t I?’ one user questioned.

LinkedIn’s own advice is that you should only accept connection requests from people that “you know personally and who you trust on a professional level”. Which could be fairly limiting, and there is some value to expanding your connection pool a little further than this. But again, the risk is that you open up your profile to strangers, which exposes not only your personal history, but also your contact info, your company phone number, contacts, connections, etc.

In April last year, a hacker group was found to be selling an archive of personal data, scraped from 500 million LinkedIn users, which included all of the above information and more, which the group had pieced together by combining the LinkedIn listed details with other databases available online, in order to build a more complete personal info profile on a huge number of people.

LinkedIn says that this group did not hack its systems, but that it had been able to grab the info from public and non-public listings, with the latter coming via random connections in the app.

So there is some cause for concern, and caution in connecting – but on the other side, LinkedIn L.I.O.Ns as they call themselves (LinkedIn Open Networker) have built huge presences in the app by connecting with anyone that they can, and some have done so to good effect.

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But there is a level of risk. Some other commenters on the poll also noted that accepting all requests could backfire if none of your connections end up engaging with your posts. If you’re just connecting with randoms, and then posting content that none of these people care about or engage with, your subsequent post reach will decline over time, because LinkedIn’s algorithms will determine that no one wants to see what you share.

Or worse, they could mute you, which sends negative signals about your posts.

It seems like a lesser concern, as all of your posts will be seen by some of your first-degree connections in the app, and some of them, you would assume, will engage. But if you’re not generating solid response levels, it may not be an ideal strategy for maximizing your reach.

Different people will have different opinions, and as noted, some L.I.O.Ns will swear by their ‘networking at scale’ approach. But you do need to weigh up all the elements.

At the least, you should take a moment to assess all connection requests before deciding whether to add them in. 


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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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