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Snap Hosts Virtual Bitmoji Concert to Promote the Latest Jennifer Lopez Film



Snap Hosts Virtual Bitmoji Concert to Promote the Latest Jennifer Lopez Film

Virtual events are the way of the future – and we’re not talking about stale Zoom webinars and static live-streams.

No, the next phase of digital events will involve wholly digital avatars in wholly digital environments, which is where we’re headed with the metaverse and interacting in entirely new ways.

Which is why’s Snapchat’s new project is particularly interesting – as explained by Snap:

As part of promotion for the upcoming Valentine’s Day rom-com Marry Me, Snap and Universal Pictures are hosting a first-of-its-kind virtual concert event developed by Oz and featuring new music from the upcoming romantic comedy.

The virtual event, accessible at this site, will enable fans to log in via Snapchat, with their Bitmoji character then added to the crowd, providing a whole new interactive experience tied back to your Snap presence.

Each Bitmoji avatar character will be able to:

  • Start the wave amongst a crowd of hundreds of other Bitmoji attendees
  • Release virtual doves into the arena when J-LO performs a love song
  • Trigger a series of lasers to sweep the stage and crowd for dramatic effect
  • And take advantage of many other interactive options – to perfect your virtual dance moves, blow bubbles, spawn hearts in the arena, and more. 
Snapchat Marry me concert

The concert, which will feature new songs from the Marry Me soundtrack, is a first of its kind initiative for Snap, which could open up new promotional opportunities, while also helping Snap learn more about the coming metaverse shift, and how it can best align with the strengths of the format to better integrate its platform and products.

Virtual concerts provide an interesting perspective on the potential of the next stage of digital connection, with online game networks Fortnite and Roblox both hosting their own virtual concert events over the past few years.


Some of Fortnite’s projects have seen massive engagement, with its Travis Scott ‘Astronmical’ event in 2020 drawing 27.7 million in-game viewers, and its Ariana Grande ‘Rift Tour’ last year attended by 78 million gamers.

This audience, predominantly younger users, represents the next phase of digital connection, and the fact that events like this are already part of how they engage and interact is a significant consideration in the coming metaverse shift.

Because while attending a concert like this might seem strange now, for a growing amount of people, it’s already normal, and already as engaging as it would be heading to a physical event. While as the above example shows, the complexity of these digital shows can be as broad and extravagant as your imagination can come up with, which will see them become even more engrossing and popular over time.

It’ll be interesting to see what sort of response Snap sees to its first foray into Bitmoji concerts, and how that then guides its thinking on building metaverse-aligned experiences.

You can check out Snapchat’s ‘Marry Me’ virtual concert for yourself here.  

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Snap Launches New Bitmoji Fashion Collection from Carhartt, as it Continues to Build its Personalization Tools



Snap Launches New Bitmoji Fashion Collection from Carhartt, as it Continues to Build its Personalization Tools

While Meta continues to work on advanced VR interaction, with a view to hosting the next stage of digital connection, Snapchat is charting its own path in building towards the metaverse future, which may or may not be owned by Zuck and team.

Aside from developing its own AR tools, a field in which it remains a leading presence, Snap is also building more advanced avatar options through its popular Bitmoji platform, which has enabled users to create digital likenesses of themselves since 2007.

The latest advance on this front is Bitmoji fashion, with a range of well-known brands signing on to create digital replicas of their products, that users can then dress their Bitmoji characters in.

The latest brand to sign up for this is Carhartt, which has partnered with Snap on a new range of Bitmoji items.

As per Carhartt:

“Inspired by Carhartt’s most popular men and women styles, the new digital offering enables Snapchat and Bitmoji users everywhere to authentically represent themselves in the digital world through a variety of products and colors. The digital attire includes the brand’s iconic Detroit Jacket, K87 Short Sleeve Pocket T-shirt, Force Sweatshirt, BO1 Double Front Pants and Duck Bib Overalls.

Carhartt joins a growing list of top brands building their own Bitmoji fashion collections, with Adidas, Converse, Nike, Jordan, Crocs, Levi’s, American Eagle, Off-White, Vans, Nickelodeon and Ralph Lauren all now hosting official Bitmoji item sets, providing expanded branding potential for their products, while also giving Bitmoji users more customizable options for their in-app depictions.


Which looks set to be a key trend in the coming metaverse shift. Part of the recent NFT boom links into the concept of ‘digital identity’, with many viewing their cartoonish profile pictures as a new form of personalization and expression, which will eventually translate into equivalent avatars and depictions for them to use in the eventual metaverse environment.

That’s looking less likely, at least from an NFT perspective, as NFT sales continue to plummet. But the concept that people will want to create unique digital characters to represent their personality in this new space is definitely set to be a major trend, as we’ve already seen this in our early examples of what metaverse interaction might look like.

The current proxies we have for the broader metaverse vision are gaming worlds, like Roblox and Fortnite, both of which generate significant income from sales of in-game skins. In fact, Minecraft has built a whole creator economy around custom character and feature designs, with users looking to edit and personalize their in-game depictions in order to better stand out from the crowd, with elements based on achievements, expense, rarity, etc.

Eventually, if all goes as planned, we’ll see similar trends in the metaverse as well – though its less likely to involve Bored Apes, and more likely to facilitate interactive customization, in a broad range of ways, which will also provide all new branding opportunities through sponsored collections, like these Bitmoji offerings.

And that’ll also, eventually, lead to direct sales of digital clothing, which is the next stage of Snapchat’s vision.

Back in 2020, Snap filed a patent which outlined how its Bitmoji fashion process would eventually see Snap partner with a range of fashion retailers to provide Bitmoji versions of their items. That would then provide a heap of new clothing options for your avatar in the app, while also giving the brands new opportunities to showcase their latest products in an engaging, interactive way. 

Snapchat Bitmoji fashion patent

The dual benefit of online and real world product sales is an enticing allure, and will no doubt become increasingly popular as we move closer to the metaverse future.

But then again, there’s also a question of whether Bitmoji characters will even be able to make the leap into the metaverse, and whether you’ll be able to use the same digital avatars across various apps and platforms.

That’s the ideal vision for the metaverse future, where universal schemas will enable anybody to build avatars that can be used across Meta, Snapchat, Fortnite, Minecraft, etc. That would then mean that the character you build in one app will become your digital representation in all worlds.


It’s an ambitious undertaking, which requires a lot of agreement to make it work – but eventually, it could be that your Bitmoji caricature does, in fact, become your universal avatar across all apps.

At least, that’s what Snap is building towards, which could facilitate all new promotion and product showcase opportunities.

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