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8 Ways To Promote Your Facebook Page Successfully

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8 Ways To Promote Your Facebook Page Successfully

​​Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to enhance their online presence.

However, creating a Facebook Page for your business is only the first step in your Facebook marketing journey.

The real power of the platform lies in nailing effective Facebook Page promotion so that you can reach users and generate awareness and trust for your business.

This article is tailored for those ready to elevate their Facebook Page’s visibility and effectiveness.

Whether you’re a startup just entering the world of social media or an established brand aiming to boost interaction, we’ll explore the essentials of promoting your Facebook Page to capitalize on the vast potential of the platform.

Should I Still Be Using Facebook For My Business?

The short answer is yes, you should still be using Facebook for your business.

Let’s look at a few reasons why.

With its staggering 3.049 billion monthly active users, Facebook remains the world’s most widely used social media platform.

Yes, newer platforms are on the rise, but none offer the extensive reach that Facebook does – which is why it’s such a critical platform for businesses that want to connect with a vast and diverse audience.

Secondly, Facebook’s engagement has remained fairly robust.

The average Android user spends over 18 hours per month using the app, and according to SimilarWeb, Facebook.com is the third most visited website in the U.S.

This is nothing to sneeze at – and it signifies that businesses have ample opportunity to capture the attention of potential customers on the platform.

If you need more convincing, consider that 54.3% of Facebook users aged 16 to 64 report using the platform to follow or research brands and products. So, Facebook doesn’t just play a role in brand discovery but in the pre-purchase phase.

Now that we’ve convinced you that you should be on Facebook, let’s look at how to make the most of your Facebook Page.

Top 8 Ways To Promote Your Facebook Page

So, whether you’re just starting out or you’ve been active on Facebook for a while, one thing is always true: getting your content in front of new audiences – and convincing those people to follow you – is key to leveraging Facebook effectively.

The good news is that there is more than one way to do that.

You could spend money on Facebook ads, which can work well, but there are also plenty of other easy, free ways to boost your Facebook following.

1. Give Your Page A Personal Touch

Creating a Facebook Page for your business is an excellent way to give your brand a more human feel.

While a “fan Page” is slightly different from the personal profiles assigned to individuals, it still allows people to follow your posts and engage with your content.

By creating a Page for your company, you’re putting a face to the name – and that’s powerful.

These days, the emphasis on authenticity and personal connection in social media is more critical than ever – yes, for brands, too. Users seek to interact with businesses that feel genuine and relatable, not just like corporate entities.

So remember that, while your Page serves professional purposes, the content should resonate on a personal level. Share stories that reflect your brand’s values, highlight customer experiences, or provide behind-the-scenes glimpses into your operations.

Consider this example from Patagonia, which leverages Facebook to showcase its commitment to environmental sustainability and the values that drive the brand.

In this post below, the company highlights a partner and community organizer who is working to make strides in sustainability.

Screenshot from Facebook.com, March 2024

Here, Patagonia isn’t just selling a product; it’s sharing values and stories, engaging millions of people worldwide.

When promoting your products or services, try to frame them in a way that addresses your audience’s needs or interests.

Explain the value and relevance to your followers, and encourage them to see your offerings as solutions to their problems or ways to enhance their lives.

2. Use High-Quality Visual Content

The power of visual storytelling continues to dominate social media – after all, who doesn’t love visuals that are easy on the eyes?

And in a world where even common modern smartphones can capture beautiful imagery – and there is a proliferation of simple editing tools and apps available to us – users don’t just prefer high-quality photos and videos; they expect them.

Your Facebook Page should reflect this shift towards visual excellence if you want to captivate your audience effectively.

Facebook has preferred dimensions for its images, which we’ll go over below, but beware that it will compress photos to their desired size.

This can stretch images, so to achieve the best results, start with the best possible quality and maintain control over the final presentation.

Prioritize crisp, clear, and engaging visuals that embody your brand’s essence and messaging. For uploading, PNG and JPEG formats are typically the best formats.

Focus on two main visual elements:

  • Your Profile: This encompasses your profile picture and cover photo. For the best Facebook cover photo quality, set the size to 851 pixels by 315 pixels. For your profile photo, make the size 196 by 196 pixels.
  • Your Posts: The content you share significantly impacts your brand’s perception. For post images, we recommend you aim for 1200 pixels by 630 pixels to ensure your visuals appear perfectly on both mobile and desktop feeds. You can also experiment with other dimensions, such as 1080 pixels by 1080 pixels (square), or 1080 pixels x 1350 pixels (portrait). For Facebook Stories, the recommended image size is 1080 pixels x 1920 pixels – a vertical format, just like Instagram Stories.

Using high-quality visuals not only enhances your Facebook Page’s aesthetic, but also significantly increases the likelihood of engagement and follower growth.

However, substance is as critical as style. Pair your visuals with valuable content tailored to your audience’s interests and needs.

GoPro is an example of a brand that uses beautiful, high-quality visual content on Facebook to engage its followers. See this example below, which, impressively, leverages user-generated content.

1717214162 967 8 Ways To Promote Your Facebook Page SuccessfullyScreenshot from Facebook.com, March 2024

3. Enable The “Call To Action” Button

As a business, you want your Facebook Page to enhance awareness of your brand and drive followers – but ultimately, you also want to turn those followers into active consumers.

You can do so by utilizing the call-to-action (CTA) button on your Facebook Page.

By adding a CTA button to your Page, you can direct your audience to where they should go next, including key business goals like shopping, booking appointments, or contacting your company.

Select a CTA that aligns with your primary objectives and consider integrating them with Facebook’s features, such as Groups or Messenger, to keep interactions within the platform.

For example, National Geographic uses its CTA to encourage users to sign up for a subscription to the magazine.

National Geographic on FBScreenshot from Facebook.com, March 2024

4. Join Or Create A Facebook Group

As we just discussed, creating and joining Facebook Groups is a phenomenal way to interact with others, let people come to you, and increase visibility and authority for your brand.

To get started, identify groups that align with your business’s industry, values, or target market. Search for fitting keywords on Facebook and discover some groups to join.

After that, make sure to engage by leaving comments and reactions to posts. By participating actively and making valuable contributions to the Group, you can foster recognition and trust within these communities.

It’s worth noting that only some Groups allow businesses to join. For Groups that only allow individuals, you must join from your personal Facebook account and promote your brand and Page via comments.

Alternatively, you can create your own Facebook Group. This has become an increasingly popular trend among brands, as it allows you to nurture your own community of like-minded people and start conversations.

When creating a Facebook Group, be sure to provide value first. Rather than building a Group around your brand, build a community around something related to your brand – and structure it as a resource hub where members can find support and tips and network with others.

This way, you’re putting genuine support, engagement, and community-building before sales efforts.

A great example of this is Canva’s Canva Design Community Facebook Group. This official Group from Canva is a place for users to discuss not only the product and get tips and insights, but also anything design-related.

By keeping the Group broad and welcoming all kinds of design-focused discussions, Canva has built a community of over 394,000 members.

Canva Community on FBScreenshot from Facebook.com, March 2024

5. Expand Your Facebook Page’s Reach

Let’s revisit your current network: a.k.a., the people you already know.

Leveraging your existing network is a fundamental strategy for promoting your Facebook Page.

Whether it’s your friends, peers, or followers across other different social platforms, it’s time to utilize them. These people are already connected to your business and are often willing to support your endeavors.

So, what should you do? Promote, promote, promote.

Start by integrating your Facebook Page promotion across all of your communication channels. Post it to your Instagram and put it in your Instagram bio.

Share updates with personal contacts, embed a link to it on your website, and include its link in your email signature.

If you’ve created any Facebook Groups, make sure you’re directing members back to your main Page for additional content.

Wherever you can, make sure the road leads back to you and your Facebook Page. This will help enhance your visibility and follower count.

In this example, you can see how the Australian meal delivery brand The Dinner Ladies includes a link directly to its Facebook Page in its email newsletter.

GmailScreenshot from Gmail, March 2024

6. Use Facebook Stories And Facebook Live

Both Facebook Stories and Facebook Live can help you establish a sincere connection with your audience.

The cousin of Instagram Stories, Facebook Stories are ideal for sharing short, engaging snippets of your day or quick business updates. This allows for a more casual interaction with your followers.

These fleeting posts can be a mix of personal insights, time-sensitive promotions, or behind-the-scenes looks at your brand.

Facebook Live, on the other hand, offers an intimate, real-time connection that makes viewers feel as though they’re right there with you and part of the moment.

Try leveraging Live to broadcast important events, share updates, or host Q&A sessions. This direct engagement creates a sense of transparency and community between your company and your audience.

The Wall Street Journal is one example of a brand that utilizes Facebook Stories to offer quick updates to its followers. It posts snapshots of the stories of the day, encouraging readers to learn more.

Dune sequel Facebook StoriesScreenshot from Facebook, March 2024

7. Maintain A Regular Schedule: Consistency Is The Secret Sauce

The key to success in any endeavor – whether it’s becoming debt-free, building meaningful relationships, or improving your personal fitness – lies in consistency.

This is true on Facebook, too.

Something essential to remember if you want to gain and retain followers is to make sure you stick to a regular schedule.

Not only will this keep your brand fresh in the minds of your audience – but an active and up-to-date Page signals to new visitors that they can expect regular, valuable content, encouraging them to follow.

Try to post about one to two times a day, or at least a few times per week, to maintain a steady stream of content without overwhelming your followers.

If you’re too busy to stick to a tight posting schedule, which you very well might be, there’s no reason to fear.

There are many ways to automate posts to your Facebook Page, from plugins on WordPress to software made specifically for the task.

8. Engage Your Audience And Peers

Doesn’t getting all those reactions and comments on your content feel good? You’re not the only one who feels that way; nearly everybody does – including your audience.

Active participation on Facebook, beyond just updating your own Page, can significantly enhance your visibility and credibility. Make an effort to connect with individuals and other businesses that align with your brand’s values and interests.

Do not be self-promotional; instead, post real, thoughtful comments. People appreciate authenticity and are more likely to check out your Page to see what you’re all about.

Don’t be afraid to message peers or influencers within your industry, too. Most, if not all, have been in your shoes before and might be open to connecting and sharing insights with others just getting started – especially those who show genuine interest and respect for their work.

Try finding a successful account you admire and send them a quick message. You never know what could happen if you hear back.

It Is Still Possible To Increase Your Facebook Page’s Following

Time to stop worrying about promoting your Page on Facebook.

Deliver consistent, high-quality content, interact with others, and use the existing Facebook tools at your disposal, and you’ll go far.

With a new set of tools under your belt, it’s time to step out into the not-so-scary world of Facebook and run a Page.

Keep at it, and soon, you’ll start to see the results you’ve been craving!

More resources:


Featured Image: JUVART/Shutterstock

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Google Quietly Ends Covid-Era Rich Results

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Google Quietly Ends Covid-Era Rich Results

Google removed the Covid-era structured data associated with the Home Activities rich results that allowed online events to be surfaced in search since August 2020, publishing a mention of the removal in the search documentation changelog.

Home Activities Rich Results

The structured data for the Home Activities rich results allowed providers of online livestreams, pre-recorded events and online events to be findable in Google Search.

The original documentation has been completely removed from the Google Search Central webpages and now redirects to a changelog notation that explains that the Home Activity rich results is no longer available for display.

The original purpose was to allow people to discover things to do from home while in quarantine, particularly online classes and events. Google’s rich results surfaced details of how to watch, description of the activities and registration information.

Providers of online events were required to use Event or Video structured data. Publishers and businesses who have this kind of structured data should be aware that this kind of rich result is no longer surfaced but it’s not necessary to remove the structured data if it’s a burden, it’s not going to hurt anything to publish structured data that isn’t used for rich results.

The changelog for Google’s official documentation explains:

“Removing home activity documentation
What: Removed documentation on home activity structured data.

Why: The home activity feature no longer appears in Google Search results.”

Read more about Google’s Home Activities rich results:

Google Announces Home Activities Rich Results

Read the Wayback Machine’s archive of Google’s original announcement from 2020:

Home activities

Featured Image by Shutterstock/Olga Strel

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Google’s Gary Illyes: Lastmod Signal Is Binary

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Google's Gary Illyes: Lastmod Signal Is Binary

In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps.

The revelation came as Illyes encouraged website owners to upgrade to WordPress 6.5, which now natively supports the lastmod element in sitemaps.

When Mark Williams-Cook asked if Google has a “reputation system” to gauge how much to trust a site’s reported lastmod dates, Illyes stated, “It’s binary: we either trust it or we don’t.”

No Shades Of Gray For Lastmod

The lastmod tag indicates the date of the most recent significant update to a webpage, helping search engines prioritize crawling and indexing.

Illyes’ response suggests Google doesn’t factor in a website’s history or gradually build trust in the lastmod values being reported.

Google either accepts the lastmod dates provided in a site’s sitemap as accurate, or it disregards them.

This binary approach reinforces the need to implement the lastmod tag correctly and only specify dates when making meaningful changes.

Illyes commends the WordPress developer community for their work on version 6.5, which automatically populates the lastmod field without extra configuration.

Accurate Lastmod Essential For Crawl Prioritization

While convenient for WordPress users, the native lastmod support is only beneficial if Google trusts you’re using it correctly.

Inaccurate lastmod tags could lead to Google ignoring the signal when scheduling crawls.

With Illyes confirming Google’s stance, it shows there’s no room for error when using this tag.

Why SEJ Cares

Understanding how Google acts on lastmod can help ensure Google displays new publish dates in search results when you update your content.

It’s an all-or-nothing situation – if the dates are deemed untrustworthy, the signal could be disregarded sitewide.

With the information revealed by Illyes, you can ensure your implementation follows best practices to the letter.


Featured Image: Danishch/Shutterstock

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How to Persuade Your Boss to Send You to Ahrefs Evolve

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How to Persuade Your Boss to Send You to Ahrefs Evolve

There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4 budget 😅).

But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve.

About Ahrefs Evolve

  • 2 days in sunny Singapore (Oct 24–25)
  • 500 digital marketing enthusiasts
  • 18 top speakers from around the world

Learn more and buy tickets.

SEO is changing at a breakneck pace. Between AI Overviews, Google’s rolling update schedule, their huge API leak, and all the documents released during their antitrust trial, it’s hard to keep up. What works in SEO today?

You could watch a YouTube video or two, maybe even attend an hour-long webinar. Or, much more effective: you could spend two full days learning from a panel of 18 international SEO experts, discussing your takeaways live with other attendees.

How to Persuade Your Boss to Send You to AhrefsHow to Persuade Your Boss to Send You to Ahrefs
Evolve speakers from around the world.

Our world-class speakers are tackling the hardest problems and best opportunities in SEO today. The talk agenda covers topics like:

  • Responding to AI Overviews: Amanda King will teach you how to respond to AI Overviews, Google Gemini, and other AI search functions.
  • Surviving (and thriving) Google’s algo updates: Lily Ray will talk through Google’s recent updates, and share data-driven recommendations for what’s working in search today.
  • Planning for the future of SEO: Bernard Huang will talk through the failures of AI content and the path to better results.

(And attendees will get video recordings of each session, so you can share the knowledge with your teammates too.)

View the full talk agenda here.

There’s no substitute for meeting with influencers, peers, and partners in real life. 

Conferences create serendipity: chance encounters and conversations that can have a huge positive impact on you and your business. By way of example, these are some of the real benefits that have come my way from attending conferences:

  • Conversations that lead to new customers for our business,
  • Invitations to speak at events,
  • New business partnerships and co-marketing opportunities, and
  • Meeting people that we went on to hire.

There’s a “halo” effect that lingers long after the event is over: the people you meet will remember you for longer, think more highly of you, and be more likely to help you out, should you ask.

(And let’s not forget: there’s a lot of information, particularly in SEO, that only gets shared in person.)

The “international” part of Evolve matters too. Evolve is a different crowd to your local run-of-the-mill conference. It’s a chance to meet with people from markets you wouldn’t normally meet—from Australia to Indonesia and beyond.

How to Persuade Your Boss to Send You to AhrefsHow to Persuade Your Boss to Send You to Ahrefs
Evolve attendees by home country.

If you’re an Ahrefs customer (thank you!), you’ll learn tons of tips, tricks and workflow improvements from attending Evolve. You’ll have opportunities to:

  • Attend talks from the Ahrefs team, showcasing advanced features and strategies that you can use in your own business.
  • Pick our brains at the Ahrefs booth, where we’ll offer informal 1:1 coaching sessions and previews of up-coming releases (like our new content optimization tool 🤫).
  • Join dedicated Ahrefs training workshops, hosted by the Ahrefs team and Ahrefs power users (tickets for these workshops will sold separately).

As a manager myself, there are two questions I need answered when approving expenses:

  • Is this a reasonable cost?
  • Will we see a return on this investment?

To answer those questions: early bird tickets for Evolve start at $570. For context, “super early bird” tickets for MozCon (another popular SEO conference) this year were almost twice as much: $999.

There’s a lot included in the ticket price too:

  • World-class international speakers,
  • 5-star hotel venue,
  • 5-star hotel food (two tea breaks with snacks & lunch),
  • Networking afterparty, and
  • Full talk recordings to later share with your team.

SEO is a crucial growth channel for most businesses. If you can improve your company’s SEO performance after attending Evolve (and we think you will), you’ll very easily see a positive return on the investment.

Traveling to tropical Singapore (and eating tons of satay) is great for you, but it’s also great for your team. Attending Evolve is a chance to break with routine, reignite your passion for marketing, and come back to your job reinvigorated.

This would be true for any international conference, but it goes double for Singapore. It’s a truly unique place: an ultra-safe, high-tech city that brings together dozens of different cultures.

1718123166 301 How to Persuade Your Boss to Send You to Ahrefs1718123166 301 How to Persuade Your Boss to Send You to Ahrefs
Little India in Singapore

You’ll discover different beliefs, working practices, and ways of business—and if you’re anything like me, come back a richer, wiser person for the experience.

If you’re nervous about pitching your boss on attending Evolve, remember: the worst that can happen is a polite “not this time”, and you’ll find yourself in the same position you are now.

So here goes: take this message template, tweak it to your liking, and send it to your boss over email or Slack… and I’ll see you in Singapore 😉

Email template

Hi [your boss’ name],

Our SEO tool provider, Ahrefs, is holding an SEO and digital marketing conference in Singapore in October. I’d like to attend, and I think it’s in the company’s interest:

  • The talks will help us respond to all the changes happening in SEO today. I’m particularly interested in the talks about AI and recent Google updates. 
  • I can network with my peers. I can discover what’s working at other companies, and explore opportunities for partnerships and co-marketing.
  • I can learn how we can use Ahrefs better across the organization.
  • I’ll come back reinvigorated with new ideas and motivation, and I can share my top takeaways and talk recordings with my team after the event.

Early bird tickets are $570. Given how important SEO is to the growth of our business, I think we’ll easily see a return from the spend.

Can we set up time to chat in more detail? Thanks!

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