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What Feature Should Facebook Add to Improve the User Experience?

Published

2 years ago

February 2, 2022

What Feature Should Facebook Add to Improve the User Experience?

What’s one key thing that you would like to see added to Facebook?

We recently put the question to our SMT community, and we got a heap of suggestions as to how Facebook could be improved, some of which have been repeatedly suggested over time, and will likely never come about (dislike button), while others that do have some merit, and have been tested by the platform to varying degree.

Here’s a look at some the top suggestions shared, and where Facebook seemingly stands on each as present.

1. Dislike Button

The most requested feature addition was, unsurprisingly, the dislike button, giving users a way to quickly signal their disapproval of a post or comment in the app.

Which, in some ways, would likely help to improve Facebook’s algorithms and user experience. Reddit, for example, has long relied on its downvote option to better prioritize the best content, but on Facebook, the concern is that it would be weaponized to bury dissenting opinions, and would generally lead to a more negative user experience.

Meta CEO Mark Zuckerberg has been pretty clear on his stance on this over time:

“Some people have asked for a Dislike button because they want to be able to say ‘That thing isn’t good’. And that’s not something that we think is good for the world. So we’re not going to build that. I don’t think there needs to be a voting mechanism about whether posts are good or bad. I don’t think that’s socially very valuable or good for the community to help people share the important moments in their lives.”

Zuckerberg has reiterated this many times, though Meta did add Reactions to provide more post response options back in 2015, and it has also experimented with downvotes on comment replies, though not specifically as a mark of dislike.

The biggest potential concern in not having dislikes is that it can give the impression of broader agreement with a comment or post, without adequate context. At a glance, if you see a post with hundreds of Reactions, with the Like being among the first listed, that can make it seem like more people actually agree with that opinion than it would if downvotes could be displayed to balance out that response data. But then again, the nuance then comes in the comments, where people can argue and debate, adding to Facebook’s overall engagement stats.

I do think there would be some value in a dislike option, but it doesn’t look like that’s ever going to happen on The Social Network.

2. Improved customer support

This one was also expected, with Meta’s customer support often being criticized for failing to provide adequate responses, or even be contactable in any direct way, with most of its guides and notes referring users to its online help forums instead.

Meta’s well-aware of this, and it has been working to improve. In December, it began testing live-chat support for some users in some regions, while it’s also still working to get its moderation teams back to full capacity after various COVID-induced disruptions.

There’s no easy answer here – when you’re operating a platform used by 3 billion people, there are going to be issues with providing direct service at an adequate scale. But Meta is working to improve, and it’ll be interesting to see if its trial of live chat gets expanded at some stage.

3. Expanded keyword blocking

Several users called for keyword blocking tools on Facebook, which would also apply across all of Meta’s apps when implemented (and your profiles are connected) to help users better manage their in-app experience.

To be clear, you can currently block specific keywords from appearing in posts or comments on your profile or your business Page. But you can’t block them from your view entirely – although Meta did test exactly that at one stage, so it is technically possible.

Back in 2018, Meta tested a ‘keyword snooze’ option which was designed to help users avoid TV show spoilers and the like by temporarily hiding posts that included your chosen terms for up to 30 days at a time.

But it didn’t stick – in January 2021, Facebook ended the keyword snooze experiment, effectively shutting down keyword muting in the app.

But it is technically possible, and it does seem, based on the number of users calling for it, that there could be some merit to pushing for the option once again.

It may be unlikely that Meta would go back and try it out again – as it did run that initial test for two and half years. But maybe, it could happen, and it could still become an option in the app one day.

4. Chronological feed

Yes, the algorithm-free, reverse-chronological feed of old, which some believe would make Facebook, Instagram, Twitter and every other social platform a much better place.

The truth of that is unclear, as Meta says that when users don’t have an algorithm-defined feed, they actually end up missing a lot more of the most important updates from friends and family in the app, as well as posts from Pages that they care about.

But some users are still calling for it – while it is worth noting that Facebook actually does have a variable ‘Recent posts’ sorting option for your News Feed, so you can actually experience the app without the algorithm right now. It’s just not a default setting – you can’t set your feed to display the non-algorithmic feed every time you open the app, you have to manually sort it each time. Which is not the same, but it is still technically possible to view your News Feed in posted order.

Would Meta consider making this a settable option? I suspect not, and it’s currently in the process of implementing the same manual sorting in Instagram as well, reiterating that approach.

Again, Meta’s executives have repeatedly noted that the user experience is demonstrably worse without the algorithm, so they’re not likely to let users shut it off completely. Even if they think they would prefer it.

5. Audio posts and comments

Meta has actually been experimenting with audio posts and comments for some time, though they’ve never made it to the main version of the app.

Meta ran an initial experiment of audio posts with users in India in 2018, which is still available (I believe) to Indian users, providing an alternative way to engage in the app. You can also post audio clips as replies in Messenger, catering for a similar use case.

Would there be value in adding audio replies, and potentially complicating the engagement process?

There are probably a few challenges here – most notably, the inability for Meta’s moderation tools to accurately detect comments in spoken word, which could reduce its overall effectiveness in removing violative content.

Maybe that’s enough of a deal-breaker to halt this development entirely, while it would also be a big change in how people interact, with some doing so in text, in between audio clips, etc.

It feels like it would probably complicate things too much, so I wouldn’t anticipate this coming – but then again, Meta is still experimenting with a range of audio elements in the wake of the Clubhouse-led audio explosion last year.

Maybe, eventually, audio clips will come as part of this.

6. Page lists for custom feeds

Some users also suggested a way to either select certain Pages and profiles for different News Feeds, or a way to separate posts from Pages and profiles into their own feeds for easier sorting.

Meta’s actually tried both of these options, in different forms.

Back in 2016, Meta ran a short trial of topic-focused variable News Feeds to help users better navigate their various interests in the app.

The trial was indeed short, and small-scale, and Meta abandoned the idea pretty quickly, which suggests that it didn’t help improve its key metrics or user experience.

In 2017, Meta ran a test which split the News Feed into two – one feed for posts from profiles and the other from Pages. It ran the test for four months, in six smaller usage markets (Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka) before shutting it down, with then News Feed chief Adam Mosseri noting that:

“People don’t want two separate feeds. In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family.”

Maybe, if users could create their own custom lists of Pages and profiles for their own, variable feeds, maybe that would work, but it does seem like Meta’s done the experiments on this.

Other potential Facebook feature suggestions included sorting your lists of friends and Pages you follow by location (you can sort of do this for friends by entering a location into the search element of your friends list), improved demographic targeting for ads, like job title and salary (not likely), faster video playback speed options, review certification to stop people using bad reviews due to ulterior motives, and broader account verification as a measure to weed out scammers and spammers.

Some users also re-raised the idea of paying a monthly subscription fee for Facebook in order to avoid ads, which Zuckerberg has also ruled out several times in the past. Maybe, there could be a scenario where this becomes a more viable option, but with its business model built on ads, it seems unlikely that Facebook would move to provide an ad-free model, especially when it’s already generating so much money.

It’s definitely interesting to see where people are looking, and the features that they most want to see in the app, but as explained, most of these options have been tested and considered in the past, and they haven’t made it through to the next stage.

That doesn’t mean that Meta won’t do any of them, but given the history of each, and its evolving focus on the next stage of digital connection, it seems unlikely that we’re going to see any significant change in approach any time soon.

But at least this provides some context for those asking, as to why each might not see the light of day.

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New Guide Highlights Key Considerations for Effective TikTok Ads

Published

5 hours ago

December 7, 2023

Entireweb News Bot

New Guide Highlights Key Considerations for Effective TikTok Ads

Looking to make TikTok a bigger focus of your marketing effort in 2024?

This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your planning.

You can download CreatorIQ’s full TikTok ads guide here, but in this post, we’ll look at some of the key notes.

The report is broken up into five key pillars of TikTok ads creation, which echo much of the best advice that’s been shared for the platform over time.

CreatorIQ’s five key TikTok marketing notes are:

Grab attention from the start
Foster a personal connection
Show your product in action
Use high-impact creative elements
Close with a clear call to action

For each of these elements, the guide digs deeper into how to enact them, and the critical considerations of each, including stats on effectiveness:

Tips on TikTok-specific trends and tools:

As well as case study examples to underline each point:

It’s a handy overview, with a range of valuable notes, though the main finding, above all of the creative pointers and advice, is that established creators perform better for TikTok promotions.

As per CreatorIQ:

“The report found that creators overwhelmingly make the best-performing TikTok ads, with recommendations carrying more weight than traditional brand advertisements and celebrity spokespeople. In fact, after watching a creator-driven Spark Ad, 57% of TikTok community members say the creator is trustworthy, 56% say they can trust the brand because the creator shared it, and 71% say creator authenticity led them to buy a product.”

So while there are a heap of practical notes and pointers for increasing the resonance of your in-app promotions – like this:

The key point of emphasis is that creators make better TikToks, and thus, better ads, so partnering with relevant influencers in your niche is still likely a better way to go.

Some good considerations, and some valuable, data-backed tips, which could help to get your TikTok promotion plan on the right track in the new year.

You can download CreatorIQ’s full TikTok marketing report here.

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5 Best Sites To Buy Facebook Likes for Posts & Page (Real & Instant)

Published

18 hours ago

December 7, 2023

Entireweb News Bot

6 Best Sites To Buy Reddit Upvotes (Cheap, Real & Instant)

Best Sites To Buy Facebook Likes

1. Bulkoid

Score: 9.5/10

Bulkoid is the best place to buy Facebook likes.

Bulkoid comes out on top as a go-to choice for purchasing Facebook likes due to its balance of superior quality and value. Instead of focusing on pricing, Bulkoid emphasizes on providing top-tier Facebook likes from real users. This ensures a natural growth and boosts engagement on your Facebook page, just like when you buy Facebook followers.

A unique aspect of Bulkoid is its offering of targeted Facebook likes. By enabling you to buy targeted Facebook post likes, they assist you in reaching a specific audience and expanding your online presence more effectively.

Additionally, their delivery time for purchased Facebook post likes is typically within a few hours after placing the order, ensuring a quick and efficient process.

Bulkoid has been mentioned by Chicoer, Orovillemr, TheReporter and SantaCruzSentinel as being the best site to buy Telegram members.

✅ Pros:

Delivers Real Likes: Bulkoid focuses on providing high-quality, real Facebook likes from genuine users.
Reliable Delivery: Bulkoid has a strong track record of delivering purchased Facebook likes reliably and on time.
Good Customer Support: Their customer service team is responsive and helpful if any issues come up with your order.

❌ Cons:

They don’t accept crypto payments.

For more information about the services, prices, and delivery options, visit Bulkoid.com.

2. FastPromo

Score: 9.3/10

FastPromo is an excellent alternative for acquiring authentic and organic Facebook likes. Their likes come from genuine and active accounts relevant to your content, ensuring high-quality engagement. With FastPromo, you can expect a noticeable boost in your Facebook presence.

One of the biggest advantages of FastPromo is its targeted likes from specific demographics or regions. This ensures you connect with genuine and engaged Facebook users who will contribute to high-quality likes and increased engagement on your posts.

FastPromo also focuses on driving growth organically, without using bots or fake accounts, making them a reliable and safe Facebook likes provider. Their commitment to customer satisfaction and dedication to high-quality services make them stand out in the industry.

✅ Pros:

Competitive Pricing: FastPromo ensures you will get excellent value for your money.
Custom Packages: They provide customized Facebook like packages tailored to your specific needs and budget.
Gradual Delivery: Likes are delivered gradually over a few days for a natural growth pattern.

For more info about this company and its services, visit FastPromo.net.

3. ViralHQ

Score: 9/10

If you’re searching for a user-friendly and secure site to buy Facebook likes, ViralHQ might be the perfect fit. They offer high-quality Facebook likes, ensuring your social media presence enhancement.

ViralHQ takes a unique approach by offering a diverse range of Facebook likes packages, catering to different needs and objectives. Whether you’re a small business looking to build your brand presence or an influencer seeking to expand your reach, ViralHQ has got you covered.

The safety and security of its customers are a top priority for ViralHQ. They utilize an SSL encryption protocol to protect the order and payment process, ensuring that your data and information are secure when using their Facebook services.

✅ Pros:

Instant Delivery: ViralHQ starts delivering Facebook likes instantly after processing your order.
Quality Assurance: ViralHQ has strict quality control checks to ensure all delivered likes are from real and active users
Positive Reputation: They have earned a solid reputation for their reliable service, quality likes, and excellent customer support.

For more info about this company and its services, visit ViralHQ.net.

4. Breaked.net

Score: 7.5/10

Breaked.net is a platform that provides a variety of Facebook likes packages, assuring top-tier likes from authentic users as part of their Facebook services.

One of the best things about Breaked.net is that it makes unique suggestions for each individual to ensure the quality of Facebook post likes. This means purchasing Facebook post likes will be tailored to your specific needs.

The Facebook post likes from Breaked.net come solely from real individuals. This is crucial because it ensures that the likes you receive aren’t from bots or fake accounts. This means you won’t have to worry about fake likes, and you will get organic Facebook engagement.

Here is an overview of Breaked.net’s main advantages:

Provides tailored suggestions for quality likes.
Assures all likes are from real and authentic users.
Gives organic Facebook engagement without fake accounts.

5. YtNotics

Score: 7/10

YtNotics delivers fast and affordable Facebook likes, followers, and comments from real users to increase engagement and social proof on the platform. Their Facebook services cater to a variety of needs, with instant delivery for Facebook post likes packages.

YtNotics offers likes from active Facebook accounts, assuring the credibility of the likes you get from them. This can help boost your social media presence and improve your engagement with your target audience on Facebook.

Using YtNotics for your Facebook promotional strategy has many benefits. You can expect:

Delivers instant likes from real active users.
Increases engagement and social proof on Facebook.
Affordable packages cater to diverse needs.

What Is the Best Site To Buy Facebook Likes?

Bulkoid stands out as the best site to buy Facebook likes.

When it comes to buying Facebook post likes, and Facebook page likes, you want real likes from active Facebook users, not bot or fake accounts. Bulkoid sets itself apart by focusing on quality over quantity when delivering likes to its customers.

Likes from real and active Facebook users

Bulkoid’s likes come from real Facebook profiles with content interaction history, profile pictures, friends, and genuine interests. This provides huge benefits over fake accounts when it comes to the Facebook algorithm. When real users like and engage with your posts and page, it signals to Facebook that your content is resonating with real people. This leads to more organic reach and followers.

Helps you get more organic growth

Fake accounts can actually hurt you with the Facebook algorithm or even lead to bans. But Bulkoid only utilizes safe methods to deliver likes from real, active Facebook users interested in your niche. Their organic growth approach helps you build credibility and an audience that engages with your brand.

Customize the likes on Facebook for your needs

In addition to real Facebook users, Bulkoid also lets you buy targeted Facebook post likes based on location, interests, gender, and more. This level of targeting ensures the right people see and engage with your content.

For the best quality Facebook followers and helping spur organic growth on Facebook, Bulkoid is the top service for buying Facebook likes, thanks to their focus on real Facebook users. They have affordable package options, making it easy to get started and see results.

Frequently Asked Questions About Buying Facebook likes

1. How can you buy Facebook likes?

Buying Facebook likes is a simple process that can be completed through various online platforms. Some of the top sites for purchasing Facebook likes include

Bulkoid,
FastPromo,
ViralHQ.

To buy Facebook likes on these platforms, simply visit their website, select a package that meets your requirements, and place an order for the desired number of likes.

Remember, buying Facebook likes should not be hurried and should be cautiously undertaken. It is necessary to review the provider and verify that the likes originate from real people, not bots. This can help guarantee the quality and value of the likes you purchase, leading to better engagement and results on your Facebook page or post.

2. Where to buy likes on Facebook?

You can buy more likes from several top-rated websites. After thorough research, I have compiled a list of the best websites for purchasing Facebook likes:

Bulkoid.com;
FastPromo.net;
ViralHQ.net.

3. How much does it cost to purchase Facebook post likes?

If you chose Bulkoid.com as the place to buy Facebook post likes, here is how much their premium-quality service costs:

100 likes – $4.9;
200 likes – $9.8;
500 likes – $24.5;
700 likes – $34.3;
1,000 likes – $49;
1,200 likes – $58.8;
1,500 likes – $73.5;
1,700 likes – $83.3;
2,000 likes – $98;
2,200 likes – $107.8;
2,500 likes – $112.5;
2,700 likes – $132.3;
3,000 likes – $147;
3,200 likes – $156.8;
3,500 likes – $171.5;
3,700 likes – $181.3;
4,000 likes – $196;
4,200 likes – $205.8;
4,500 likes – $220.5;
4,700 likes – $230.3;
5,000 likes – $245.

4. How many Facebook likes can you buy?

You can buy Facebook likes depending on your budget and growth needs. There are many options when buying likes on Facebook, ranging between 100 to 10,000 or more.

Depending on your needs, you can choose between theseFacebook likes packages: 5, 10, 15, 20, 25, 30, 40, 50, 60, 70, 75, 80, 90, 100, 150, 200, 250, 300, 350, 400, 450, 500, 600, 700, 750, 800, 900, 1000 (1k), 1500 (1.5k), 2000 (2k), 2500 (2.5k), 3000 (3k), 4000 (4k) 5000 (5k), 6000 (6k), 7000 (7k), 7500 (7.5k), 8000 (8k), 9000, (9k) 10000 (10k), 15000 (15k), 20000 (20k), 25000 (25k), 30000 (30k), 40000 (40k) 50000 (50k), 60000 (60k), 70000 (70k), 75000 (75k), 80000 (80k), 90000 (90k) 100000 (100k), 200000 (200k), 250000 (250k), 300000 (300k), 400000 (400k), 500000 (500k), 600000 (600k), 700000 (700k), 750000 (750k), 800000 (800k), 900000 (900k) or even 1000000, 1,000,000, 1 Million, 1 M (1M or one million), 2 Million (2M), 3 Million (3M), 4 Million (4M), 5 Million (5M), 10 Million (10M).

5. Can you buy targeted Facebook likes from specific countries?

If you want a specific Facebook audience, you can buy Facebook likes from different countries across the globe.

Here are the countries where you can buy targeted Facebook likes:Afghanistan, Albania, Algeria, Andorra, Angola, Argentina, Armenia, Australia, Austria, and Azerbaijan.

Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, and Burundi.

Cambodia, Cameroon, Canada, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cote d’Ivoire, Croatia, Cuba, Cyprus, and Czechia.

Denmark, Djibouti, Dominica, and the Dominican Republic.

Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, and Ethiopia.

Fiji, Finland, and France.

Gabon, Gambia, Georgia, Germany, Ghana, Greece, Grenada, Guatemala, Guinee, and Guyana.

Haiti, Honduras, and Hungary.

Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, and Italy.

Jamaica, Japan, and Jordan.

Kazakhstan, Kenya, Kosovo, Kuwait, and Kyrgyzstan.

Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, and Luxembourg.

Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Morocco, Mozambique, and Myanmar.

Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, North Macedonia, and Norway.

Oman.

Pakistan, Palau, Palestine, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, and Portugal.

Qatar.

Romania, Russia, and Rwanda.

Samoa, San Marino, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, South Sudan, Spain, Sri Lanka, Sudan, Suriname, Sweden, Switzerland, and Syria.

Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, and Tuvalu.

Uganda, Ukraine, United Arab Emirates (UAE), United Kingdom (UK), United States of America (USA), Uruguay, and Uzbekistan.

Vanuatu, Venezuela, and Vietnam.

Yemen.

Zambia and Zimbabwe.

Buyer’s Guide For Buying Real Facebook Likes

1. What are the benefits of buying Facebook likes?

Purchasing Facebook likes can increase your content’s visibility in the news feed, help you reach more users via Facebook’s algorithm, improve your brand social proof and credibility, and improve overall engagement. More likes signals to Facebook that your content resonates with real users, which leads to expanded organic reach.

2. How can you pay for genuine Facebook likes?

If you want to buy Facebook likes, there are many ways you can pay for this service.

Depending on the provider you use, these may vary, but some of the most common payment methods are credit card, Google Pay, PayPal, Apple Pay, and cryptocurrencies.

3. Are bought Facebook likes real and active users?

Yes, reputable Facebook likes providers like Bulkoid deliver likes exclusively from real, active Facebook users that fit your target demographic. This ensures sustainable, long-term growth through real engagement rather than temporary vanity metrics from fake or inactive accounts. Always verify that potential providers use only legitimate methods to source real likes.

4. Where to buy real and active Facebook likes?

Based on my research, the best sites to buy real and active Facebook likes are:

Bulkoid.com;
FastPromo.net;
ViralHQ.net

5. How many likes should I buy from Facebook likes providers?

Experts often recommend buying enough Facebook page likes to seem reasonably popular for your niche but not drastically raising suspicions with high numbers. Additionally, buying likes for recent posts helps nurture real engagement. Consider starting small with Facebook likes orders, then monitoring how the bought likes interact with your content.

6. Will I get banned if I buy Facebook likes?

You won’t risk banning if you use trusted, reputable vendors that deliver likes from real accounts employing industry best practices. However, you should stay away from shady providers offering fake likes or other prohibited engagement tactics. As long as your chosen provider responsibly follows Facebook’s terms of service, buying likes is allowed.

7. How long does delivery take for my Facebook likes order?

Delivery times vary depending on factors like your order’s size and the provider’s workload, but quality vendors begin dispensing new likes from real accounts within 24-72 hours typically.

8. Should I buy Facebook likes for my page or posts?

The best approach is buying Facebook page likes to generally build your overall brand credibility alongside likes for recent posts. Post likes specifically improve user engagement. Remember, posts have a shorter shelf-life for interaction than pages, so focus on driving up page likes as well.

9. What should I look for when buying Facebook likes?

You should thoroughly research potential Facebook likes sellers, read client reviews, ensure they follow platform terms of service, check for verifiable social proof examples of past clients, and start slowly with small batch testing. As the saying goes, if an extremely cheap offer seems too good to be true, it likely is.

Buy Facebook Likes And Increase Your Reach

When it comes to buying Facebook likes, doing your research is crucial to finding a reliable provider that will deliver real, high-quality likes to help grow your brand.

There are many potential risks, from buying fake likes that could get you banned to wasting money on inactive accounts.

The best option for buying Facebook likes safely and effectively is Bulkoid. Bulkoid focuses exclusively on likes from real, active users interested in your niche to drive authentic engagements. With them, you can feel confident you are investing in real marketing value for your brand, not vanity metrics.

From targeted likes to reliable customer service, Bulkoid checks all the boxes as a top-tier Facebook likes provider for taking your brand’s social presence to the next level the right way.

So take your channel to the next level by purchasing targeted likes from Bulkoid today. Their subscriber service from organic users will elevate your subscriber count and content visibility for sustainable channel success.

The news and editorial staff of the Chico Enterprise-Record had no role in this post’s preparation. This is a paid advertisement and does not necessarily reflect the official policy or position of the Chico Enterprise-Record, its employees, or subsidiaries.

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YouTube Highlights its Top Trends, Topics and Creators of 2023

Published

1 day ago

December 7, 2023

Entireweb News Bot

YouTube Highlights its Top Trends, Topics and Creators of 2023

YouTube has published its annual trend wrap-up, highlighting all the key trends, based on user engagement and search behaviors, from throughout the year.

And most of them you probably recognize, either via your own engagement or subconscious exposure.

As per YouTube:

“2023’s Trending Topics in the U.S. reflect fandom’s increasingly important role in transforming cultural moments into fully immersive phenomena that play out across Shorts, longform, livestreams, and podcasts. From original series like Skibidi Toilet to the release of Barbie, fans came to YouTube to put their personal spins on memes, movies, and more.”

Ah, yes, “Skibidi Toilet”, a random joke clip that somehow morphed into an epic, post-apocalyptic drama series, set across 68 video clips and counting.

Yeah, it’s super weird, but there actually is a core story told through machinima, or computer game-based animation, which has obviously proven compelling to many users.

Like, tens of millions of them, for every episode.

Among other key trends of note, YouTube highlights the viral “Grimace Shake” response, Jack Black’s “Peaches” from the Mario Bros. movie soundtrack, and Miley Cyrus’s “Flowers”, among various other niche topics of interest.

The top 10 YouTube topics of the year, among U.S. users (by total engagement), were:

The top YouTube creators, meanwhile were headed by Jimmy “MrBeast” Donaldson and his friends once again, as he continued to expand upon his online video (and beyond) empire.

It’s always amazing to me to consider the cultural impact of gaming based on this list. Out of these 10 creators, more than half of them have direct roots in gaming content, which has become a key pathway into content creation, beginning with game streaming, then shifting into other areas.

And gaming is likely to remain a key cultural influencer, because most young consumers these days don’t even watch regular TV, with YouTube, and other online platforms, now their primary sources of entertainment. To them, these creators are not YouTubers, they’re as mainstream as anyone else, which will see them continue to guide future creative trends.

YouTube has also included a listing of “Breakout Creators” and top songs of the year, providing a solid overview of what resonated in the app in 2023.

Also, Shorts is a key factor. YouTube hasn’t provided a Shorts-specific listing for this year, but I suspect that’s coming, maybe in 2024, as Shorts continues to drive more engagement in the app.

YouTube’s full overview is worth a look if you want a reminder of the top trends, or if you want to catch up on what young people, in particular, are currently engaging with.

Let’s just hope they don’t also make another “Rewind” video clip to go with it.

You can check out YouTube’s 2023 Trend Report here.

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