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Snapchat Adds 13 Million More Users in Q1, Sees Steady Increase in Revenue

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Snapchat Adds 13 Million More Users in Q1, Sees Steady Increase in Revenue

Snapchat has posted its Q1 2022 performance update, showing steady increases in both users and revenue as the platform continues to solidify its niche in the social media landscape.

First off, on users – Snap added 13 million more daily actives in Q1 2022, taking it up to 332 million.

As you can see, the vast majority of that growth has come from the ‘Rest of the World’ category, with India, in particular, seeing solid ongoing take-up of Snap as mobile adoption continues to rise in the nation.

That’s become an increasingly important focus for Snap, and indeed, all social media platforms, with India’s massive population offering big opportunity for reach and growth, especially as the region’s digital evolution continues.

Though that doesn’t offer as much help on the revenue side, with the majority of Snapchat’s intake still coming from North American users.

Snapchat Q1 2022

Snap still has some work to do on this front, and that’s an ongoing concern with developing markets – expanding reach is one thing, but generating revenue is a longer-term prospect, that will likely require region-specific focus and products. Still, Snap’s numbers are steadily rising, and with more and more users to show ads to, that can only help to entice more ad partners to come on board, enhancing its prospects in this respect.

In terms of usage trends, Snap says that it‘s continued to see rising interest in its AR tools, with over 250 million Snapchatters now engaging with its AR elements every day. Over 250,000 creators have also now built more than 2.5 million Lenses via its Lens Studio and other creation initiatives, while Snap also notes that users ‘played with Lenses created by our community more than twice as much this quarter when compared to Q1 2021’.

The increasing interest in community created AR tools helps to expand Snap’s creative elements, and keep it on top of the latest trends, while the focus on AR will also help Snap evolve into the next stage of digital connection, and keep up with the bigger players in the space.

Which is really where Snap can win out – while Apple and Meta have far more resources at their disposal, Snap has repeatedly shown that it’s far better than them at staying in touch with key trends, and building AR features that appeal to its user base. Most of the viral AR trends over time have stemmed from Snapchat, and if it can maintain that nous, in line with the advancement of its AR creation tools, that will help to ensure that Snap remains a key leader in the AR space, even if Meta launches its own AR glasses sooner, in an effort to dominate the space.

Snap’s also working to develop more innovative AR, and potentially VR tools via its Bitmoji avatars – and it’s worth noting that Snap’s leadership team has used 3D Bitmoji characters as their profile pics in its Q1 report within this context.

Snapchat Q1 2022

Snapchat’s also working to stay up with the short-form video trend, and says that its own Spotlight offering has seen solid user response.

We are very excited about the long-term potential of Spotlight. While still early in its growth and evolution, we’re pleased with the engagement we’re seeing, with total time spent growing 230% year-over-year. We observed a 350% increase in the number of Spotlight submissions using creative tools or Lenses compared with Q1 2021.”

It’s amazing to see how short-form video has become such a dominant element, and how habitual behaviors have changed user trends in most social apps. Whether Spotlight can become a key consideration within Snap remains to be seen, but really, it doesn’t have to, it just has to work as a supplementary element to help creators build within the app, as opposed to shifting off to other platforms to stay up with the same trends.

Snapchat also notes that its Discover and publisher content has continued to see strong adoption, with total daily time spent by Snapchatters aged 25 and older engaging with such increasing by more than 25% year-over-year.

Snap’s audience is getting older, another key point of note, and it’ll be interesting to see how Snap continues to evolve its offering to appeal to this older cohort over time, and whether it can maintain its appeal with younger audiences concurrently in the app.

Snap also notes that six of its Discover partners reached over 100 million global viewers in Q1, underlining its place as a key platform for emerging entertainment formats.

In terms of revenue, Snapchat saw a 38% year-over-year increase in revenue intake, reaching $1.06 billion for the quarter.

Snapchat Q1 2022

Snap says that it did see some impact here due to the invasion of Ukraine, with advertisers slowing their campaigns due to the conflict.

“In the days immediately following Russia’s invasion of Ukraine on February 24, we observed that a large number of advertisers initially paused their campaigns. The vast majority of clients resumed their campaigns within 10 days following the invasion, and daily average revenue in March exceeded pre-invasion levels, but the rate of year-over-year growth remained below pre-invasion levels at approximately 32% from February 24 through the end of Q1.”

A key revenue highlight for the quarter was Snap’s Dynamic Ads, which enable advertisers to upload their product catalog, from which Snap’s system can then match users with the most relevant product and ad formats based on user interests.

Snapchat Dynamic Ads

Snap says that revenue from Dynamic Ads has more than tripled year-over-year, as more businesses upload their product catalogs to the platform.

“By dynamically building ads from product catalogs, we’re able to greatly expand the set of ads that are created. Dynamic Ads can update automatically as new products are entered into the catalog, remaining up to date and driving ROI.”

That could be another consideration for your marketing process.

The only other major point of note in Snap’s earnings announcement was this:

Snapchat Q1 2022

As Snap continues to expand into new markets, so too do its costs, while its efforts to keep up in the AR space are also driving its R & D expenses higher, which is a constant challenge for the app.

I mean, it’s a constant challenge for any organization, but as Snap looks to keep up with the bigger players, the impact on its bottom line is, on balance, more significant – though it does show that Snap’s continuing to invest in its next level AR tools, including its coming AR-enabled Spectacles.

Which we got the slightest update on in Snap’s notes:

“Hundreds of creators are developing AR Lenses for Spectacles, building new immersive and interactive experiences, like reimagining a restaurant menu in three dimensions or enhancing a workout routine. We have continued to make software improvements and offer new capabilities for developers, including a new VoiceML template in Lens Studio, which enables creators to build voice-enabled experiences without scripting, and Lens Studio Streaming Mode, which helps creators develop Lenses with hand tracking from a first person perspective.”

Not much to go on just yet, but maybe we’ll get more specific updates about its evolving AR tools at its Partner Summit next week (4/28).

Overall, it’s a positive report for Snap – not amazing, it’s not blowing anyone away with these numbers. But Snap continues to grow, in all aspects, despite strong competition from other apps, and big challenges in its future development focus.

A key point is that Snap remains a leader in the AR space, and continues to refine its in-app offerings to align with user interests. It’s better at this than anyone, which will help Snap hold up against its more well-resourced competitors, even as they advance to the next stage.


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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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