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Instagram’s Working on a New Option That Would Simplify Reels Monetization for Creators



Instagram's Working on a New Option That Would Simplify Reels Monetization for Creators

Instagram’s testing out a new process which could make monetizing Reels much easier, which could be key to holding onto top short-form talent as the competition heats up in the space.

As you can see in these examples, posted by app researcher Alessandro Paluzzi, Instagram is working on a new program that would enable creators to sign up to have overlay ads appear on their Reels clips.

The process would essentially enable Reels creators to include ads in their clips without them having to do any extra work – brands would be able to view eligible clips, then insert ads if they choose.

Instagram Reels monetization test

Which could be a big step, because while it would see ad content intrude on your Reels display, it could also facilitate direct monetization, generating income for creators without them having to organize their own brand deals and sponsorships.

Here’s the thing – short-form video monetization is hard, with the brief nature of the format making it much more difficult to build an equitable revenue share program – because you can’t just insert mid and pre-roll ads and have them intrinsically linked to the performance of each creators’ clips.

That remains the biggest threat to TikTok’s ongoing growth, because while TikTok needs to come up with more creative pathways to monetization, which require more effort on the part of the creator, YouTubers simply need to tick a box to become part of the YouTube Partner Program, where they can earn a lot more money without having to ‘sell their soul’, or even go to any extra effort.

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You say you’re fine with ads showing in your videos (which YouTube’s going to insert anyway) and YouTube tracks your views and pays you relative to exposure. More views equals more money. Easy.

That’s not possible with short form clips, which is why this experiment is important, as it could provide a similar pathway to monetization, which simplifies the process on the creators’ behalf.


Right now, TikTok creators are unhappy with their revenue share, and fluctuating payouts from the platform’s Creator Fund – because TikTok can change the parameters at any time, and you can’t know, each month, how much money you might make from your TikTok clips.

Reels is in a similar boat – but if it can provide an easier path to monetization, that could keep more creators aligned to the option, as opposed to switching to YouTube and working to build a following there instead.

TikTok’s also working on various options, including Creator Marketplace to help brands find potential collaborators, its ‘Creative Exchange’ program to partner creators with brands, various eCommerce integrations and tools to display products alongside clips, and its Seller app in some regions which provides more options for listing product inventory to be shown in the app.

But all of these require extra effort on the part of creators to sign up to these programs, and organize brand deals.

This option could eliminate that effort, which could make Reels a more appealing prospect for revenue generation.

Though it won’t hold as much potential as YouTube’s Partner Program. And while Shorts is a lesser element within the YouTube app, the capacity for creators to promote their main channel via their Shorts clips remains a strong lure, which YouTube is looking to push as a means to both keep its top talent, and win over emerging TikTok creators.

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That could eventually become a bigger problem for TikTok, if its most popular stars look to take their talents elsewhere, and their audiences with them. That’s what led to Vine’s demise, and while TikTok is now far bigger than Vine ever was, the same threat still looms over the app.

Building processes that make it as easy as possible for creators to monetize their content is key, and it’ll be interesting to see what type of response Instagram sees here, if indeed it does roll the program out to creators.


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Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots



Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

See also  Instagram’s TikTok rival, Reels, rolls out ads worldwide

It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

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Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.


Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.

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