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Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools

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Social media managers, rejoice – today, TikTok has added a new set of social media management platforms to its Marketing Partners Program, which will enable you to organize, schedule and yes, publish content to TikTok from your platform of choice.

As explained by TikTok:

“Today, we are excited to introduce the TikTok Marketing Partners Program’s inaugural group of badged partners in the Content Marketing specialty. These eight industry leaders – Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social – have built innovative solutions that make it easier for brands to publish, manage, and track their content on TikTok, all within the content management tools that brands already use and love. We are excited to connect brands with these trusted partners who can help them lean into and level up their TikTok-first content strategies.

That will make it much easier to plan and post your TikTok updates, while also simplifying the repurposing process, so you can re-share your video assets across each platform.

If you want to go that route. The key to success on TikTok is creating content that aligns with organic usage of the app, because straight-up promotions will get skipped and ignored, as opposed to more natural looking clips that fit into people’s ‘For You’ feed.

Still, it could make it easier in reverse too, enabling you to share your TikTok clips to other platforms, while at the least, it will enable you to map out your scheduled content across all networks, helping to ensure you remain consistent and active in each app.

And that’s not all – through this new integration, brands using these approved TikTok partners will be able to:

  • Manage – Organize, schedule and publish content on TikTok; streamline content collaboration, scale publishing activity and manage cross-platform content
  • Understand – Track profile and video metrics in real time, compare to other platforms and benchmark performance; optimize strategies; better understand audiences and engagement
  • Respond – With Content Marketing partners, you can track conversations happening in the comments section, delegate and respond, understand the community’s engagement style with your brand, and maintain a consistent response cadence to stay engaged with the TikTok community.

It could provide a big boost to your TikTok marketing efforts – and with the app on track to reach 1.5 billion users in 2022, which would make it the second most used social media app in the world, many brands are now working to establish a TikTok strategy, in alignment with the latest trends.

These new integrations will provide insight and oversight, in order to optimize your TikTok approach, which could make it much easier to scale your current content efforts to include TikTok clips.

It’s a big update, and no doubt many social media managers will be excitedly looking to add TikTok into their dashboard, with the option now being rolled out in your account settings (here’s how it looks on Hootsuite).

Hootsuite TikTok integration

It could take some getting used to, but now, TikTok will be a much more central part of many brands’ social media strategies.

You can read more about TikTok’s Marketing Partner Program here.

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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