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Snapchat Launches New AR Art Experiences to Encourage Cultural Engagement

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Snapchat Launches New AR Art Experiences to Encourage Cultural Engagement


Snapchat has launched a new digital art series, in partnership with The Los Angeles County Museum of Art (LACMA), which will see three new AR monuments made available to users in the app.

As explained by Snap:

“Paying tribute to the changing landscapes and histories of Los Angeles, LA based artists and Snap AR creators have collaborated to design Lenses that elevate perspectives from across the region using Snap’s AR technology. All three works can be found at locations around LA, as well seen by looking through the Snapchat Camera.”

The AR artworks, viewable through the Snap Camera, include new digital installations by Judy Baca, Sandra de la Loza and Kang Seung Lee. Snap users can examine the pieces, which are locked to physical locations, in place as intended, while users not able to travel to the installations themselves are able to scan the Snapcodes at lacma.org/monumental and re-create a similar experience where they are.

It’s the latest in Snap’s ongoing effort to create new forms of artistic expression through digital mediums, with Snap also working with renowned modern artists like Jeffrey Koons, Damien Hirst, KAWS and more on various similar AR art activations.

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It’s a good way to help encourage engagement with art, through a whole new process, which could also encourage more creatives and designers to experiment with Snap’s tools, and seek new ways to connect with audiences with their work.

It also provides more creative options within Snap, and adds more reason for people to use Snapchat to experience these projects.

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Eventually, that could become a new modern art movement – and as more artists experiment with more digital approaches, it seems inevitable that we’ll eventually see entire new forms of art display and presentation via these apps.

Which is even more significant when you consider the coming Metaverse shift, and where human interaction is theoretically headed. In this sense, Snap’s leading the way, by formulating new partnerships and opportunities for artists, and facilitating broader connection for fans in virtual environments.

One day soon, a trip to the art gallery might necessitate the use of a VR headset, and experiences like this will play a key role in broader art engagement.



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‘Crime not to help’: South Korean ex-SEAL has no Ukraine regrets

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South Korean Navy SEAL turned YouTuber Ken Rhee told AFP he has no regrets about his decision to fight in Ukraine

South Korean Navy SEAL turned YouTuber Ken Rhee told AFP he has no regrets about his decision to fight in Ukraine – Copyright AFP Jung Yeon-je

Cat Barton and Kang Jin-kyu

A former South Korean Navy SEAL turned YouTuber who risked jail time to leave Seoul and fight for Ukraine says it would have been a “crime” not to use his skills to help.

Ken Rhee, an ex-special warfare officer, signed up at the Ukrainian Embassy in Seoul the moment President Volodymyr Zelensky asked for global volunteers and was fighting on the front lines near Kyiv by early March.

To get there, he had to break South Korean law — Seoul banned its citizens from travelling to Ukraine, and Rhee, who was injured in a fall while leading a special operations patrol there, was met at the airport by 15 police officers on his return.

But the celebrity ex-soldier, who has a YouTube channel with 700,000 followers and documented much of his Ukraine experience on his popular Instagram account, says he has no regrets.

“You’re walking down the beach and you see a sign by the water saying ‘no swimming’ — but you see someone drowning. It’s a crime not to help. That’s how I see it,” he told AFP.

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Rhee was born in South Korea but raised in the United States. He attended the Virginia Military Institute and planned to join the US Navy SEALS, but his father — a “patriot”, he says — convinced his son to return to South Korea to enlist.

He served for seven years, undergoing both US and Korean SEAL training and doing multiple stints in war zones in Somalia and Iraq before leaving to set up a defence consultancy.

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“I have the skillset. I have the experience. I was in two different wars, and going to Ukraine, I knew I could help,” he said, adding that he viewed breaking South Korea’s passport law to leave as equivalent to a “traffic violation”.

– Backlash in Korea –

But the reaction in South Korea — where Rhee shot to fame as a trainer in the popular YouTube series “Fake Men” — was swift and unforgiving.

“It was instant. People in Korea, they just criticised me about breaking the law,” said Rhee.

His critics claim the 38-year-old’s decision was criminally irresponsible, and point to his posting of war footage on his YouTube and Instagram accounts as evidence of showboating.

Rhee says he tries not to let the furore get to him. “I think it’s pretty obvious who the good guys are and who the bad guys are,” he said of Russia and Ukraine. 

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On his first day on the frontline in Irpin — which he describes as “the Wild West” and “chaos” — he says he witnessed Russian war crimes.

“I saw a civilian get shot. He was driving… and they shot him through the windshield and he died in front of us,” he said.

“It was like: there’s my proof. There’s definitely war crimes going on. It reminded me and my teammates what we were doing and why we were there,” he said.

Because of his military training, Rhee was told to set up his own team, so he recruited other volunteers with combat experience and set up a multi-national special operations group.

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“I was eating Canadian MREs. My gun was from the Czech Republic. I have a Javelin missile from the United States. I have a rocket that’s from Germany… but nothing is Korean,” he said.

He tried to take his Korean-made night vision goggles but was not given government export permission. Seoul has provided non-lethal aid to Kyiv, but Rhee said they could do more.

“Korea has state-of-the-art equipment… they’re very good at making weapons,” he said.

– ‘See you in Taiwan’ –

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Russia said this week that 13 South Koreans had travelled to Ukraine — including four who were killed. Seoul said it was trying to verify the claims.

Although Rhee did not know the fate of all his teammates, he said “a lot of my friends have died”.

“I don’t want my friends’ sacrifices to be forgotten,” he said, adding that he plans to write a book — and maybe a screenplay — about his team’s experiences.

But first, he needs to deal with the official repercussions of his trip. He is quietly optimistic South Korea’s new conservative administration won’t put him in jail.

Rhee is not allowed to leave the country until his case is resolved, and is receiving treatment for his injuries. But he hopes one day to fight alongside his teammates again, for a cause they believe in.

The joke as people left the frontline was: “See you in Taiwan,” he said, referring darkly to the risk that Beijing will follow Moscow’s lead and invade a neighbouring democracy.

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