When flying first class, you’re on the same plane as everyone else, but the individual experience is vastly different. From more leg room...
This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part...
Customer intelligence company Acxiom has joined the Salesforce AppExchange Genie Collection, empowering brands to better understand their customers, drive personalisation at scale and unlock new opportunities...
Meta’s taking a more VR-aligned approach to Halloween this year, with a range of new, immersive horror experiences available to Meta Quest users. The first is...
Updated Aug. 22, 2022 Open the best-converting page on your website on three devices – mobile, tablet, and desktop. Really, do it. I’ll wait. Does your...
Reports flooded in from Twitter on Monday evening as Google experienced a rare, widespread outage. Searchers around the world were met with this error message for...
Providing a memorable and consistent customer experience is more crucial and challenging than ever. Businesses must consistently adapt by adopting new technologies, reliably benchmarking performance, and...
While the NFT hype has died down significantly from its late 2021 peak, social platforms are still exploring ways to integrate NFTs, and enable users to...
NatWest Markets has migrated to Google Cloud in order to achieve limitless scalability, power predictive risk modelling with analytics capabilities, and streamline regulatory compliance. Founded in...
Visual elements are the main focus of next-level digital experiences, like AR and VR tools, but audio also plays a key role in facilitating fully immersive...