LinkedIn’s launching a new promotional campaign, created by ad agency Droga5, which aims to highlight how you can use the platform to find your ideal career pathway.

The ‘Find Your In’ campaign looks to showcase how LinkedIn can unlock new possibilities, so you can be whatever you imagine, with the help of LinkedIn’s connectivity.

As explained by Droga5:

“It starts with a little girl who finds herself in a place that’s perfectly ordinary: the laundromat. But we quickly learn there’s more here than meets the eye. All it takes is a little bit of inspiration from a LinkedIn alert on a nearby phone to set off an unexpected and extravagant dance with her own potential. The future comes to life, teeming with opportunity and endless options to explore.”

Not sure that I felt inspired, as such, by the clip, but it is catchy, and it could prompt people to take another look at the app, and consider how they can utilize LinkedIn as a guide on their professional journey.

LinkedIn’s been working to maximize discovery, and capitalize on its record high levels of engagement, by better highlighting relevant influencers and niche creators, with a view to helping others discover new connections, and explore their passions in the app.

That, ideally, will help more people establish networks of likeminded professionals, which could indeed facilitate new career opportunities through the same.

The campaign could help to amplify this. The new push will run across TV, web and social media platforms over the coming months.  

There are currently only three emojis with glasses – Copyright AFP TENGKU Bahar

The use of social media and the web in general is awash with odd sayings and initialisms. Sometimes they leave users a little confused.  Social media experts at How Sociable analysed Google searches for common Internet initialisms (How Sociable call these “acronyms” although many do not actually form words).  

The company analysed the number of searches for each standalone initialisms combined with ‘what does acronym mean’, ‘acronym meaning’ and ‘what does acronym stand for’ to find which ones confuse people the most. This search was undertaken from a U.K. user perspective.

This revealed that ‘POV’ was found to be the most confusing initialism, with around 100,541 searches per month. The initialism is well-known among writers and photographers to stand for ‘Point Of View’.  

Over the past year, use of the initialism has appeared to go viral on TikTok and Instagram posts. While it was originally used by content creators to refer to videos shot from the first-person viewer perspective, the term has since been misappropriated by some creators to refer to any skit centring around a person in an uncomfortable or awkward situation. An example of the initialism used within a caption would be, ‘POV: It’s going out time and your date is late.’  

‘SMH’ was found to be the second most confusing initialism, with 69,850 searches per month on average. The term, which stands for ‘Shaking My Head’, is commonly used online in situations where someone is disappointed or frustrated with the conversation or another person.  

‘SMH’ often features in forums where emojis or other icons are not deployed, such as Reddit, or during online gaming chats on Twitch or Roblox. For iPhone and Android users, typing this acronym over text prompts the Face Palm emoji, which shows a person covering their face in disappointment. 

Coming in as the third most confusing initialism with 36,881 total searches per month is ‘NSFW’. This can mean either ‘Not Safe For Work’ or ‘Not Suitable For Work’ and is used online to indicate text or imagery that is explicit in nature or something that would be considered embarrassing or inappropriate to see or read in public. 

The 20 most Googled initialism in the UK are: 

Looking at the table, ‘LMAO’ is the fourth most confusing online initialism with 24,804 searches per month on average. The term, which is short for ‘Laughing my ass off’ is typically used online in response to amusing content or situations.  

The fifth most confusing online acronym in the UK is ‘TLDR’ with 21,534 searches per month on average. Meaning ‘Too long; Didn’t Read,’ the term is typically used to preface a simple summary of a longer piece.