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Snapchat Rises to 319 Million Daily Users, Posts Strong Revenue Result for Q4

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Snapchat Rises to 319 Million Daily Users, Posts Strong Revenue Result for Q4

Snapchat added more users, while it also posted a strong revenue result for Q4, as it continues to establish its role as a key connective platform for younger audiences, in alternative to the larger social media players.

First off, on users – Snap added 13 million more daily active users in Q4, taking it up to 319 million overall.

As you can see from this chart, Snap’s overall audience has increased by 20% year-over-year, while it saw its most significant growth in the ‘Rest of the World’ segment, which rose by 10 million users.

Snapchat’s seen particularly good growth in India, as connectivity continues to evolve in the region, which could end up being a big winner for the app.

As a reminder, TikTok had over 200 million Indian users before it was banned in June 2020 due to an ongoing border dispute. Maybe now, Snap is taking up that mantle, and with its own, TikTok-like ‘Spotlight’ feature also gaining traction, that could see its audience continue to rise in the region, helping to boost its overall audience figures.

Indeed, Snapchat also reports that the number of Spotlight viewers going on to subscribe to a Creator more than doubled quarter-over-quarter, a positive sign for the function, while it’s also served as a key tool for promoting Snap’s AR functionality, with over 65% of Spotlight submissions now utilizing one of Snapchat’s AR Lenses or other creative tools.

In this sense, Spotlight is not only working as a TikTok alternative within the app, but also as a means to promote Snap’s broader offerings, which is a big plus in helping to further solidify in-app engagement.

On the revenue front, Snapchat brought in $1.3 billion in revenue in Q4, rising 42% year-over-year.

Snapchat Q4 2021

There are positive signs all round here – and while its revenue per user numbers in the ‘Rest of the World’ category only jumped slightly over the previous Q4 numbers, Snap’s still increasing its revenue intake, in line with user growth.

Snapchat Q4 2021

These are strong signals for Snap’s ongoing business evolution, and its opportunities in new regions. Again, ideally, you would want to see Snap’s ‘Rest of the World’ ARPU up higher than this, but as it continues to add more users, the fact that such growth is not diluting its numbers reflects rising advertiser interest.

Which is also the focus of this chart, which Snap has additionally included as a reflection of its growing potential.

Snapchat Q4 2021

That’s a good summary of Snap’s evolving business focus. Once criticized for not focusing on business opportunities, and even dismissing potential growth in certain markets due to perceived lack of value, Snapchat has now matured a lot, and its structure and systems are more clearly aligned around building a sustainable business model, which offers opportunity both for user engagement and advertising reach.

A key element of this has been the development of its original Discover content, short-form, TV-like programming that aligns with the viewing habits of younger audiences. With younger viewers less inclined to sit through an entire 30 minute TV show – because they’ve grown up in a world where they can easily flip between inputs as soon as they lose interest –Discover content reflects a paradigm shift in traditional TV consumption, which has significant appeal to Snap’s audience.

As explained by Snap CEO Evan Spiegel:

“In Q4 2021, 25 different Discover partners each reached over 50 million unique Snapchatters globally. This captures a wide range of genres, from Universal Music’s Rebel Labs, to social publisher Jungle Creations’ lifestyle content, Team Whistle’s sports content, and Creator-driven Shows from Jellysmack. We are also introducing more locally relevant partners worldwide. We added more than 160 new channels in the quarter from Discover partners outside of the U.S. and onboarded new partners including Seven.One Entertainment Group in Germany and Canal+ in France.”

Just recently, Snap also announced new content partnerships with Disney, Viacom and NBCUniversal, reflecting ongoing publisher interest in Discover as a means to connect with younger audiences.

Thus far, that appears to be generating strong results, and if Snap can continue to lean into this behaviour, and cater to audience demand and interest, this will remain an important growth avenue for the app.

AR is also a key element of the broader Snap experience, with Snap noting that over 200 million users now engage with AR on Snapchat every day. Snap also reports that users ‘play’ with AR Lenses more than 6 billion times per day, and with the company also developing AR-enabled Spectacles, as the next stage of digital connection, Snap looks set to remain at the forefront of the AR shift moving forward, even as other companies look to muscle in.

Snap AR spectacles

Spiegel specifically notes that Snap ‘made significant progress’ with its Spectacles AR glasses in Q4, as it continues to push for a consumer release. I mean, they still look a little sci-fi for my liking (which is why Meta partnered with Ray Ban for its first-run at connected glasses), but a lot could change ahead of the product launch, and with its established production and distribution channels already in place, Snap does look set to be a key player in this race, even up against the virtually endless resources of Apple and Meta, which are also working to bring them to market.

Snap’s big hope on this front lies in partnering with AR creators from the beginning, with a range of experts around the world already developing new experiences for Snap’s AR Spectacles.

“Hundreds of Creators from 30 countries have now developed AR Lenses for Spectacles, overlaying computing on the world in an immersive and interactive way. We have continued to make software improvements and offer new capabilities for developers, including Connected Lenses, which link multiple Spectacles users to participate in the same AR experience together, and Location Triggers, which lets Creators customize Lenses to adapt as they visit specific locations.”

Maybe, be democratizing creation in this way, as opposed to keeping things in-house, Snap will be better placed to include more innovative, responsive AR features at launch, which could give it a leg up on the competition.

And while neither Snap nor Apple have mentioned it, I wouldn’t be surprised to see the two team up to take on Meta with a collaborative AR glasses project.

On another front, Snap’s infrastructure costs remain relatively high, as a percentage of its cost of revenue, due to its reliance on third-party cloud infrastructure, something that’s been problematic for the company in the past. That puts more pressure on Snap to bring in more ad dollars to offset rising costs related to increased usage.

And interestingly, Snap’s also noted a key shift in user behavior, in relation to how users are communicating in the app.

“In Q4 2021, the number of content viewers on Snapchat continued to grow at a significantly faster rate year-over-year than overall time spent watching content, as a decline in time spent watching Stories created by friends was offset by growth in time spent watching premium content in Discover as well as content in Spotlight. This is a continuation of the trend we have observed throughout the pandemic, and friend story posting and viewing per Daily Active User have not returned to pre-pandemic levels.”

More people watching content, but spending less time doing so, while viewing content created by friends is also falling. That could reflect the relative growth of short-form video content, but the reduced engagement among friends is something to keep tabs on moving forward, especially given Snap’s focus on more intimate connection.

Overall, it’s a good report card for Snap, with the numbers showing steady growth in key areas, and reflecting its focus on the right elements for its community. And if it can become a key connective platform in more emerging markets, Snap’s opportunities will continue to grow, facilitating more forms of connection in user communities.


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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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