INFOGRAPHICS

The Evolution of Advertising Over the Past Four Decades [Infographic]

Published

4 years ago

January 4, 2021

the evolution of advertising over the past four decades infographic

It’s difficult to overstate the significance of the media consumption shift over the past 40 years.

Once, TV was the star of the show for ads, with newspapers and magazines not too far behind, but in the last decade, digital media has quickly gained pace, as the development of mobile technology, and connective tools like social media platforms, has paved the way for a drastic realignment of marketing budgets and approaches.

That’s also meant a major shift in marketing understanding. What was once key strategy, and worked in boosting your messaging, is no longer as effective in the modern age. The fundamentals of marketing apply across all mediums, with messaging still key to maximizing appeal. But those in the industry have had a steep learning curve in many respects, opening the door for new talent and tactics, and re-shaping advertising as we know it.

This chart puts the scope of that shift into some perspective. The team from Raconteur have put together this overview of the marketing and advertising shifts since 1980, highlighting just how much things have changed – and what that means for your approach.

It’s amazing to take in – and with the COVID-19 pandemic further accelerating digital adoption, you can likely expect these trends to hold for the foreseeable future.

A version of this post was first published on the Digital Information World blog.

Socialmediatoday.com

INFOGRAPHICS

How to Design Infographics Specifically to Get Backlinks [Infographic]

Published

3 years ago

January 30, 2022

Entireweb News Bot

How to Design Infographics Specifically to Get Backlinks [Infographic]

Are you looking for ways to generate backlinks for your SEO campaign? Want to know how to create infographics that act as linkable assets?

The team from New Reach Agency share their tips for success in this infographic.

They break things down as follows:

Research
Outline, mockup wireframe and mood board
Design

Check out the infographic for more detail.

infographic design2

A version of this post was first published on the Red Website Design blog.

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INFOGRAPHICS

An Overview of Google’s Algorithm Updates in 2021 [Infographic]

Published

3 years ago

January 11, 2022

Entireweb News Bot

An Overview of Google's Algorithm Updates in 2021 [Infographic]

Are you across all the latest Google Search Updates, which could be impacting your SEO performance?

Google’s always looking to evolve its algorithms to improve its user experience, and deliver more relevant results. And within that, sometimes those changes can alter the way your pages rank for certain keywords and terms.

If you’ve noted a drop-off in your search referral traffic, one of these changes could be the culprit – but how do you know which changes went into effect, and when, in order to correlate each with your search traffic peaks and troughs?

This visual overview from the team at OnCrawl will help. The graphic outlines all of Google’s major search algorithm updates from the past year, which you can then match-up to your results.

Of course, the pandemic, and the related impacts, have had such a big impact on consumption behaviors that it’s hard to pin down any specific cause for most changes in recent times. But maybe, through cross-examination, you can get a better indicator of potential impacts – while you can also ensure you stay up to date with Google’s algorithm changes by following the Google Search Central blog.

google algo updates in 2021