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Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options

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snapchat looks to broaden its ecommerce push with expanded bitmoji fashion options

Snapchat’s looking to broaden its eCommerce push by providing a range of new clothing options for users’ Bitmoji characters, which would essentially enable you to dress up your Bitmoji avatar in your choice of the latest fashion items from a range of retailers.

Snapchat Bitmoji fashion

The new information comes from a patent filed by Snap, which goes into specific detail on how the new process would work. The process would essentially see Snap partner with fashion retailers to provide Bitmoji versions of their items. That would then provide a range of new clothing options for your avatar in the app, while also giving the brands opportunity to showcase their latest products in an engaging, interactive way. 

Snapchat Bitmoji fashion

The update would expand on Snap’s initial steps into Bitmoji fashion, which has already seen it partner with Jordan and Ralph Lauren on digital outfits. Snapchat also announced a new partnership with Levi’s early last month, which enables users to dress up their Bitmoji avatars in classic Levi’s outfits.

Snapchat Levi's collab

As such, a broader expansion of your Bitmoji clothing options makes a lot of sense, while it would also turn Snapchat users into virtual advertising space for these brands, showcasing their products to their friends and connections within the app.

Like all social platforms, Snapchat has been eyeing a shift into eCommerce as it looks to maximize its revenue potential, and tap into the rising trend of buying online. Snap introduced its first ‘shoppable’ Snap Original shows back in June, and has been working with several brands on new eCommerce integrations, like scannable barcodes and logos and AR ‘try on’ options

With Facebook and Instagram now pushing their own eCommerce integrations, it makes sense for Snap to also follow suit, as these new activations will change consumer habits over time. Essentially, that means that consumers will eventually come to expect that they’ll be able to buy whatever they see in the images and videos shared to all of their social feeds, and if Snap can align with that behavioral shift, it stands to see significant benefit, in terms of maximizing its promotional options and providing engaging, entertaining eCommerce tools for its users.

Snap’s Bitmoji provides it with a perfect vehicle for this. Around 70% of the app’s users regularly engage via their Bitmoji character in some way, and that engagement could open up significant promotional potential for retailers, if Snapchat can successfully expand its catalog of brands contributing to its Bitmoji wardrobe.

It may not seem like a direct promotional option for real-world items, but with so many people using their Bitmoji characters to express a vision they’d like to project about themselves, there is significant potential in Bitmoji fashion as a vehicle for promotion and brand affiliation.

This could be a huge opportunity, and as AR becomes a bigger focus throughout the year, it could also provide more and more opportunities to showcase fashion items.

Socialmediatoday.com

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories:

  • Innocent
  • Sage
  • Explorer
  • Ruler
  • Creator
  • Caregiver
  • Lover
  • Hero
  • Everyman
  • Magician
  • Jester
  • Outlaw

Check out the infographic for more information.

A version of this post was first published on the Red Website Design blog.

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Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

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Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.

Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.

And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.

The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.

Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.

But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.

But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.

Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.

Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.

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