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Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options



Snapchat’s looking to broaden its eCommerce push by providing a range of new clothing options for users’ Bitmoji characters, which would essentially enable you to dress up your Bitmoji avatar in your choice of the latest fashion items from a range of retailers.

Snapchat Bitmoji fashion

The new information comes from a patent filed by Snap, which goes into specific detail on how the new process would work. The process would essentially see Snap partner with fashion retailers to provide Bitmoji versions of their items. That would then provide a range of new clothing options for your avatar in the app, while also giving the brands opportunity to showcase their latest products in an engaging, interactive way. 

Snapchat Bitmoji fashion

The update would expand on Snap’s initial steps into Bitmoji fashion, which has already seen it partner with Jordan and Ralph Lauren on digital outfits. Snapchat also announced a new partnership with Levi’s early last month, which enables users to dress up their Bitmoji avatars in classic Levi’s outfits.

Snapchat Levi's collab

As such, a broader expansion of your Bitmoji clothing options makes a lot of sense, while it would also turn Snapchat users into virtual advertising space for these brands, showcasing their products to their friends and connections within the app.

Like all social platforms, Snapchat has been eyeing a shift into eCommerce as it looks to maximize its revenue potential, and tap into the rising trend of buying online. Snap introduced its first ‘shoppable’ Snap Original shows back in June, and has been working with several brands on new eCommerce integrations, like scannable barcodes and logos and AR ‘try on’ options

With Facebook and Instagram now pushing their own eCommerce integrations, it makes sense for Snap to also follow suit, as these new activations will change consumer habits over time. Essentially, that means that consumers will eventually come to expect that they’ll be able to buy whatever they see in the images and videos shared to all of their social feeds, and if Snap can align with that behavioral shift, it stands to see significant benefit, in terms of maximizing its promotional options and providing engaging, entertaining eCommerce tools for its users.

Snap’s Bitmoji provides it with a perfect vehicle for this. Around 70% of the app’s users regularly engage via their Bitmoji character in some way, and that engagement could open up significant promotional potential for retailers, if Snapchat can successfully expand its catalog of brands contributing to its Bitmoji wardrobe.

It may not seem like a direct promotional option for real-world items, but with so many people using their Bitmoji characters to express a vision they’d like to project about themselves, there is significant potential in Bitmoji fashion as a vehicle for promotion and brand affiliation.

This could be a huge opportunity, and as AR becomes a bigger focus throughout the year, it could also provide more and more opportunities to showcase fashion items.



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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