Have you ever wanted to keep listening to a TikTok Live stream in a situation where you can’t watch the action?
Now you can – TikTok recently added a new ‘Background Player’ option within TikTok Live, which, as it sounds, enables you to keep the audio stream running, even if you exit the app.
As you can see in these example screens, posted by user Jonah Manzano (and shared by social media expert Matt Navarra), the new option enables you to either keep the video playing in a floating window outside the app, or to just keep the audio rolling, so you can listen to the conversation without having to watch the video.
That could provide more usage options for TikTok streams, enabling people to tune in when they’re, say, on a run, or in the car on the way home, and are unable to tune into the full experience.
Audio options became a sudden hit last year, when Clubhouse reawakened users to the potential of the medium, which sparked a wave of copycat functions on Twitter, Facebook, YouTube and more. That trend, along with the steady rise of podcast listening, ignited all new consumption trends, and with live-streams often providing unique insight from your favorite stars, it makes sense for TikTok to also provide an audio-only option, as a means to help maximize its potential.
It could also provide a new consideration for TikTok stars looking to build their audience, and increase community engagement. Now, they’ll be able to broadcast in audio only, or at least, with audio as the focus, which could help to better align people with their TikTok presence, and increase following growth.
At the same time, it is somewhat limited. I mean, you can’t tune into TikTok clips in audio form, it’s only valuable for live-streams – but then again, if that’s a key aspect of your strategy, it could be a handy addition to facilitate more connection and engagement.
It seems fairly logical really. The new audio-only playback mode is currently being rolled out to all users.
Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots
Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.
According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.
Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.
And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.
Which may or may not be a concern, depending on how you see it.
In its initial data dump, Twitter reportedly gave Musk’s team info on:
- Total user tweets (within a given time period)
- Data on which devices were used
As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.
It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:
- Real-time info on tweet text and visual elements/attachments
- Data on retweets, replies, and quote Tweets for each
- Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
- Date, time, location, device info
That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.
I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.
But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.
Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).
According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.
Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.
The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.
Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.
Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.
It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.
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