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Pinterest Announces New Activations for Prom Week, Highlights Key Prom Trends

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Pinterest Announces New Activations for Prom Week, Highlights Key Prom Trends

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With excitement around Prom Week ramping up, Pinterest has announced a new program to help users find prom inspiration, partnering with actress Peyton List to showcase the top prom fashions of the season.

As explained by Pinterest:

Beginning April 4th, Pinterest will be hosting Prom Week, an immersive and engaging in-product experience filled with all of the latest prom fashion and beauty trends. In addition to Peyton, Pinterest tapped publishers like Teen Vogue as well as some of the biggest names in beauty and fashion to create ideas that will inspire your best Prom looks.”

Pinterest has also linked up with a range of fashion experts for its prom push, which will include tips on the latest nail and hair trends, along with the top dresses and looks, inspired by Pin search behavior.

So what are the key trends of the season?

Looking at Pinterest’s data, there are two key inspirations – ‘The Great Gatsby’ and the hit TV show ‘Euphoria’, which has quickly become a leader in inclusive fashion.

  • Searches for ‘non-binary prom outfits’ are up 13X
  • Searches for ‘Euphoria themed party outfits’ are up 19X
  • Searches for ‘Great Gatsby prom dresses’ are up 7X

In terms of colors, light blue, lilac and black are the key shades of the season, while searches for neon colors are also on the rise.

It’ll be interesting to see how students take to prom after two years of disrupted celebrations, and with most restrictions now being eased, it could be an epic celebration, returning a key rite of passage for teens.

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If you’re looking to tap into your marketing opportunities around the event, it’s worth noting these trend insights from Pinterest, while it’s also worth considering Pinterest as a platform for connecting with interested browsers who are looking for the key elements to perfect their prom look.

You can read more about Pinterest’s latest prom trends here.

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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