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TikTok Adds New Tools to Better Enable Users to Credit Trend Originators



TikTok Adds New Tools to Better Enable Users to Credit Trend Originators

Amid TikTok’s meteoric rise, one element that it has been criticized for is its amplification of trends without credit to the originators.

This has been specifically highlighted in the platform’s trending dance moves, with creators from Black communities, in particular, calling on TikTok to do more to acknowledge the origins of such within the app.

Which it’s now looking to do, via the launch of new tools to better enable users to credit trend originators, along with new educational prompts and videos that explain the importance of the same.

As per TikTok:

“With the launch of these crediting tools, creators will have the ability to directly tag, mention, and credit a video in their description, showcasing the diverse voices on the platform and the strength of our community. Whether taking part in the latest trend, adding a punchline to a joke, or creating the next viral sound, creators can easily and directly cite their inspiration.”

As you can see in the above example, the new process will facilitate easy tagging in the posting process.

Once you’ve uploaded your clip, tap the new ‘video’ icon and you’ll be able to add video tags. From here, you’ll be able to select a video that you’ve previously liked, favorited, or posted, or one that’s used the same sound as your upload. The video tag will then be added as a mention in the caption, crediting the original creator, and ensuring proper attribution is assigned from your clips.

TikTok Credit

“We’re also adding more user prompts to credit throughout the posting process along with an educational pop-up that encourages and explains the importance of crediting. These features are an important step in our ongoing commitment to investing in resources and product experiences that support a culture of credit, which is central to ensuring TikTok remains a home for creative expression.”

Which would be even better if TikTok came up with that all by itself, but as noted, the platform has been heavily, and publicly criticized for its cultural appropriation through various trends, which is why it’s now taking this step.

Either way, it’s a positive outcome, but it would be a little more progressive if TikTok had established such tools of its own volition.

Maybe it’ll be a better indicator for future apps, and help to improve relevant consideration.

We’ll wait and see, but at least we’ll now see more TikTok creators get more credit in the app.

Though if people chose not to credit, they’ll also now have no excuse, which could leave TikTok with some additional moderation headaches.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine



LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.


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