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TikTok Announces Full Merger of US User Data to US-Based Systems, Amid New Reports of Chinese Access

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TikTok Expands Test of Downvotes for Video Replies, Adds New Prompts to Highlight its Safety Tools

After years of scrutiny over the potential for TikTok to be used as a surveillance tool by the Chinese Government, the company has today announced that it’s completed its migration of US user data to servers at Oracle, which will ensure that US info remains separate from its Chinese parent company.

As explained by TikTok, its US user data has thus far been stored in data centers in both the US and Singapore.

“Our Virginia data center includes physical and logical safety controls such as gated entry points, firewalls, and intrusion detection technologies. It’s also important to maintain backup data storage locations to guard against catastrophic scenarios where user data could be lost, and our data center in Singapore serves as the backup data storage location for our US users.”

But now, as part of an agreement with Oracle, US user info will remain solely in the US.

“For more than a year, we’ve been working with Oracle on several measures as part of our commercial relationship to better safeguard our app, systems, and the security of US user data. We’ve now reached a significant milestone in that work: we’ve changed the default storage location of US user data. Today, 100% of US user traffic is being routed to Oracle Cloud Infrastructure.”

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TikTok says that it will still use its US and Singapore data centers for backup, but US user data will soon be deleted from its own data centers, as part of a full pivot to Oracle cloud servers located in the US.

The update comes at a critical time, with BuzzFeed News today publishing a new report which suggests that TikTok is still potentially sharing US user data with Chinese authorities, via data review practices defined by its parent company ByteDance.

As per BuzzFeed:

According to leaked audio from more than 80 internal TikTok meetings, China-based employees of ByteDance have repeatedly accessed nonpublic data about US TikTok users — exactly the type of behavior that inspired former president Donald Trump to threaten to ban the app in the United States.

According to the BuzzFeed News report, China-based ByteDance engineers repeatedly accessed US user data between September 2021 and January 2022, at the very least. That potentially contradicts sworn testimony from TikTok’s head of US public policy Michael Beckerman, who appeared before a Congressional Hearing in October last year, and stated that TikTok does not share information with the Chinese government.

Technically, that could be true, in a direct sense. But these new findings suggest that TikTok may still be sharing US user data with its Chinese parent business, which is beholden to China’s strict cybersecurity laws that would compel it to share such information with CCP officials on request.

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There’s no evidence to suggest that this has happened, but the new findings do suggest that TikTok’s US team has been disingenuous in how it’s presented the current situation on potential data sharing and exposure.

Maybe, with TikTok user data now being fully merged across to US-based data storage, that will help to alleviate such concerns, and ensure that TikTok can continue its meteoric rise unimpeded. But it could also open the platform up to new regulatory scrutiny in the US, which may, eventually, lead to new calls to ban the app.

Much of this also depends on the diplomatic situation between the US and China, which is not going great right now.

American authorities have repeatedly clashed with China over its expansion into the South China Sea, which has led to several conflicts with US-allied countries. China has also indirectly backed Russia’s invasion of Ukraine, while additionally continuing to offer military support to smaller nations in the Pacific, as a means to broader its global influence.

All of these actions increase tensions with the US, which doesn’t bode well for ongoing business relationships. The distrust between the nations seeds ongoing suspicion over Beijing’s intentions, which is why TikTok has become a focal point for data security concerns.

As such, you can bet that these new revelations will prompt US authorities to take another look at TikTok, which could once again put its US business in jeopardy. And if the US were to ever move to block the app (as India has done due to its own conflicts with the CCP), you can bet that other regions would follow, which would be a disaster for the app.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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