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Twitter Expands Display of Community Notes, Flags Coming Improvements

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Twitter Expands Display of Community Notes, Flags Coming Improvements

Twitter has rolled out another update for Community Notes, with community-contributed contextual pointers now also being shown on quote tweets in the app.

As you can see in this example, now, even if a post has been re-shared via the ‘Quote tweet’ option, any Community Note will still be displayed, ensuring more users get the additional context added by users.

And that’s not all – according to Twitter chief Elon Musk, users will soon also be notified whenever anything that they’ve replied to, liked, or retweeted gets a Community Note added. That’ll help to expand awareness, and keep people more informed in the app, which could go some way towards reducing the spread of misinformation in tweets.

While it’s been in development for two years, Community Notes (formerly ‘Birdwatch’) has emerged as a key element in Elon Musk’s push to make Twitter a more trustworthy source of information, with the tool, in Musk’s view at least, enabling a form of crowd-sourced fact-checking that will then reduce Twitter’s own obligations in regards to moderation and, in some views, censorship.

Musk firmly believes that the users themselves should be the arbiters of truth, not platform management, and Community Notes provides a means for Twitter users to add their say, as well as additional reference notes, in order to fact-check any claims that may be untrue or unclear in tweets.

Which has some merit – and definitely, any level of friction in the sharing process, particularly when it comes to retweets, can help to reduce the spread of untrue information in the app.

Retweeting has been identified as a key amplifier of misinformation, because the process makes it incredibly easy to re-distribute content quickly, which many users then do without any level of fact-checking or consideration on their own part.  

This is particularly true when matched with confirmation bias, which makes people far more likely to re-share information that supports their established views, even if it seems questionable or potentially incorrect. The presence of Community Notes slows this, with even the on-screen display of the note likely causing users to re-think their sharing behavior, and stunting rapid re-distribution of claims across the app.

The new notifiers on tweets you’ve previously engaged with will have even more impact in this respect, and it could be that Community Notes does become a big factor, especially on more divisive topics and debates.   

But then again, putting moderation in the hands of users does come with a level of risk. The Community Notes system is improving, and new checking and qualification processes do lessen the chances of it being misused. But it could still spark debate and dissent, depending on what constitutes accepted evidence to support claims.

But it’s a worthy experiment either way, which as noted, also aligns with Elon’s ‘power to the people’ approach to moderation at the app.



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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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