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Twitter Rebrands as X

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Twitter Rebrands as X

Twitter has officially changed its name to X, joining SpaceX in the “X”-based branding scheme Elon Musk appears fond of (he wanted PayPal to be X branded back in the day, too). The blue bird is gone, and tweets are now x’s, according to Musk.

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk said late Saturday night, followed up by a Monday post showing the site’s new X logo projected onto Twitter (now X) headquarters.

“Everyone should be proud of the pace of innovation over the last nine months — from long-form content, to creator monetization, and tremendous advancements in brand safety protections,” said X CEO Linda Yaccarino in an internal note seen by TheWrap. “Our usage is at an all time high and we’ll continue to delight our entire community with new experiences in audio, video, messaging, payments, banking – creating a global marketplace for ideas, goods, services, and opportunities.”

She went on to say X employees were writing history and that she and Musk would be working to bring X to the world.

Users have expressed a range of emotions in reaction to the change, with one popular sentiment being confusion over why Twitter would rebrand to something that turns “Twitter videos” into “X videos,” otherwise known as XVideos, the popular porn site. As a result, #XVideos is trending and a lot of the “celebratory” Twitter-is-now-X posts are not safe for work (and will not be embedded here). Even in Musk’s own posting threads, people are making the connection.

To note: The letter X’s association with porn is nothing new, nor is Musk’s disregard for the letter’s link to adult films. As stated by author Max Chafkin, Musk has historically ignored the results of focus tests indicating that the “X” name reminds people of porn.

Another user compared Elon Musk’s rebranding aesthetic to an imitation of the X logo used for LexCorp, the corporation run by DC comics antagonist Lex Luthor. “Blud thinks he’s lex luthor,” the user said, capping off his joke with a skull emoji.

“It’s interesting that even though you had this idea for a very long time, you never made a good logo for it,” another user said of Musk’s logo display.

Some people were content to leave their personal opinions out and simply meme on the inherent risks associated with a bold rebrand.

Others posted memes hinting at the idea that perhaps this rebrand would steal back the limelight from Threads, the Meta-backed, X-like app that recently enjoyed an explosive launch with tens of millions of signups within its first days of availability.

Other users jabbed X for not properly rebranding everything upon launching the change, leaving items such as the “tweet” button intact despite the rest of the site transitioning to the new X theme.

Some users politely voiced their preference for the bird logo and asked that Musk reverse course.

For her part, X’s CEO publicly expressed enthusiasm over the rebranding, saying it was another chance for the site to make a “big impression.”

“Powered by AI, X will connect us all in ways we’re just beginning to imagine,” Yaccarino said in a series of x’s, saying X will be the platform that can deliver “everything.”



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YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

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YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

YouTube’s making some updates to its Product Drops feature within live streams, while it’s also adding some new analytics cards, and testing a new format for its TV app.

First off, on Product Drops. YouTube’s changing the requirements for Product Drops in live streams so that more creators will be able to include drops to highlight their items.

Up till now, Product Drops have only been available to creators who’ve connected their Shopify stores, or have access to Google Merchant Center, while creators have also had to plan Product Drops in advance, and schedule them via Live Control Room. But now, YouTube’s giving more creators more ways to access the feature.

As per YouTube:

“Any creators who have connected to their first party stores, or are participating in the YouTube Affiliate Program can set up Product Drops in the live control room on YouTube. This means that more creators will be able to use Product Drops to boost sales and engagement on their live streams.”

YouTube will also now enable creators to implement Product Drops at any time during a live stream, eliminating the pre-planned requirement.

“This will give creators more flexibility to react to the moment, and drive excitement in real time.”

YouTube says that many creators have seen good response to their Product Drops, with the interactive, engaging process helping to drive hype, and spark more response from viewers.

Product Drops are available via the Live Control Room in YouTube Studio. You can read more about how they work here.

YouTube’s also updating its Community Posts creation flow, in order to simplify the process, and ideally get more channels posting text-based updated in the app.

Community Posts remain a lesser element, though YouTube’s been working to make them a bigger focus throughout the year, by adding additional engagement elements like pollsquizzesdisappearing updates, and more.

Simplifying the creation process is another step in boosting awareness, and potentially driving more interaction with you YouTube audience.

YouTube’s also adding some new revenue analytics cards, including “Total Members” insights (which includes subscriber data) and “Where Members Joined From”, which will provide more insight into what’s driving channel growth.

YouTube’s also adding new data on why users have canceled their membership within the insights tab in YouTube Analytics.

YouTube analytics cards

As you can see in this example, the new card will show the reasons why people have opted to stop their subscription to your channel, based on responses provided in the cancellation flow.

Finally, YouTube’s also experimenting with a new format for its TV app, which will make it easier to access different elements.

YouTube TV app

As you can see in this example, shared by 9t05Google, the new format will include bigger buttons to access different elements, and further customize your YouTube experience on the bigger screen.

Connected TV is the fastest growing viewer segment for YouTube, with more and more people now looking to consume YouTube content on their home TV set. As such, it makes sense for YouTube to roll out more updates aligned with big screen viewing in order to feed into this usage.

Some handy updates, across various elements, which are worth noting as you go about managing your YouTube presence.

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Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

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Elon Musk's comments at the New York Times' Dealbook conference drew a shocked silence

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic

Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”

The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.

Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”

In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.

The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.

“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”

He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.

But Musk also said he wouldn’t be beholden to pressure from advertisers.

“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”

But the billionaire acknowledged that there were business implications to the advertiser actions.

“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”

Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.

During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”

Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

With a need to expand its advertising business, TikTok is now fully focused on the output of long-form videos.

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.

According to the …



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