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Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains



Instagram Announces Tighter Rate Limits on Threads to Combat Spam Attacks

While Elon Musk continues to tinker with Twitter, and push users towards paying to get full functionality in the app, Meta’s Twitter challenger Threads has seemingly stumbled from its initial launch, based on the latest third-party usage stats.

You’ve no doubt seen the numbers. Sensor Tower has reported that Threads daily active user count has dropped by around 70% since launch, reports that Threads downloads have slowed significantly, and various pundits have already predicted that Meta’s real-time news app is destined for failure, following its record-breaking ascent to 100 million members.

Some of that is based in hope, with Musk’s most prominent supporters looking to amplify the news of Threads’ demise however they can. And while it’s too early to truly gauge what its potential may be, the numbers do raise some legitimate concerns.

So is the Threads hype train already over, and as such, should you even bother building a presence in the app?

There are a couple of key considerations here. First off, Threads is still very basic, with limited functionality and options for posting. A key addition will be a ‘Following’ feed, in variance to the current, AI recommended ‘Home’ timeline, which, based on recent screengrabs from Instagram chief Adam Mosseri’s posts, is coming very soon.

As you can see in this example, there’ll soon be a ‘For you’ and ‘Following’ feed in the app, which will be a big help in enabling users to get a stream of content from only the profiles that they’ve chosen to follow, similar to Twitter.

The downside to that will be more limited post exposure, which could see per post engagement stats decline, but it does seem like a necessary step, at least until the Threads algorithm can be properly attuned to what people want from the app, in order to bring it into parity with tweets.

There’s also no desktop app, or account switching functionality, which makes it more cumbersome for social media managers to navigate. Given this, you can imagine that at least some have opted to leave it for now, leading to at least some of the drop-off in user numbers. But I suspect that once these functionalities are added, Threads will gain traction once again.

Why so optimistic? Because 117 million people have created a Threads profile, which equates to almost half of Twitter’s active user base. That reflects significant interest in a competitor platform that’s functional, easy to use, and provides a similar experience to what Twitter either does or once did.

Like him or not, Elon Musk’s polarizing approach has alienated many Twitter users, and the sheer scale of people signing up for Threads reflects this. And as Elon continues to reshape Twitter in his own image, those users are unlikely to become more affiliated with the platform once again.

Like similar surges in sign-ups to Mastodon, and other Twitter alternative apps, people want something else, but the difference with Threads is that many, many more people have signed up, and are willing to post there instead. Mastodon sign-ups peaked at 2.5 million in December last year, which equates to around 2% of the growth that Threads has already seen. As such, these are not comparable challenger apps, which is why Threads is already in its own category, even considering the fact that it’s used Instagram as a ramp to its early growth.

It’s also important to note the interest of celebrities, journalists, and other high-profile users, who, if they continue to post to Threads, are going to bring their audiences with them.

Many celebrities were annoyed at Twitter taking away their checkmark, and have voiced their opposition to Elon Musk specifically.

Journalists too have been consistently criticized by Musk, but journalists have also played a key role in Twitter’s growth story. Twitter’s overall user count is far lower than, say, Facebook, but Twitter has remained a relevant platform because it’s a key source for breaking news and information, due specifically to its popularity among news breakers and reporters.  

But Musk’s repeated attacks on ‘mainstream media’ have left many looking for another outlet, and that too could see them drift to Threads, with many already posting there more often than they’re tweeting.

Add to this Musk’s coming Twitter re-brand, which will see the app become ‘X’ instead, and the opportunity remains ripe for disruption, and again, the number of people that have registered an interest in Threads absolutely bodes well for its future potential.

And there’s also another key point of note, as highlighted by TechCrunch:

Threads is catching on in emerging mobile markets, where downloads are still growing. The US is only its third-largest market. As of July 17, India and Brazil accounted for a larger number of installs, at 60.1 million (32.6%) and 40.2 million (21.8%), respectively. The US delivered 27.8 million downloads, or 15.1%.”

If Threads gains traction in these regions, that will further add to its future potential, especially when you also consider that Twitter has never really caught on in either region.

Threads could become the key real-time app for these users, which will help to fuel expanded growth, and bring more and more users to the platform.

So while more recent numbers suggest that interest is already waning, it feels more like a lull before the next big push from Threads, either through the introduction of new features, or from the next wave of Twitter users pushed away by Musk’s changes at the app.

Which makes Musk’s re-brand strategy particularly risky at this time, but Elon’s going to do it his way, no matter what anyone else thinks.

Essentially, the opportunity to compete with Twitter remains wide open, and the early interest in Threads shows that it can compete.     

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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