What should your brand be posting about on Twitter, and how can you maximize connection with your audience?
There’s no right answer to this, as it will vary from business to business, but there are some overall guidance notes that you can take from Twitter users, which could help to shape a more effective approach for your efforts.
As explained by Twitter:
“Now more than ever, it’s important for brands to understand how and when people want them to show up in the public conversation. That’s why the brand strategy experts at Twitter Next conducted first-of-its-kind research about people’s attitudes on Twitter – analyzing thousands of Tweets from the world’s most iconic brands and conducting tests and surveys in eight countries – and what that means for the evolution of brand behavior.”
Could be some valuable pointers for your tweet approach – you can check out Twitter’s full report here, or take a look at the key notes in the below infographic summary.
Reddit Adds Images in Comments for Selected Communities
Reddit’s adding a new engagement option with images in comments now available within some 1,500 subreddits in the app.
Just as it sounds, some subreddits will now be able to switch on image posting within comment threads, providing another way for people to interact and share within these communities. Reddit also enabled GIFs in selected subreddits back in July.
As explained by Reddit:
“Ever wanted to share a candid cat pic in the latest r/cats thread? Perhaps, help out a fellow r/crochet hobbyist? Or maybe even fulfill a father’s dream of being hugged by sasquatch in r/photoshoprequest? If so, this feature is for you!”
Here’s how it looks in practice (on desktop):
As noted, it’s another way to facilitate interaction within Reddit’s highly active chat threads, which could help add context in various ways.
Though it won’t be available to all communities.
Reddit says that ‘not safe for work’ images are not allowed and will be automatically removed, with only selected, approved subreddits able to use the feature at this stage.
“In SFW subreddits that turn on the feature, you’ll notice an image icon at the bottom panel of the comment section. Tap the image icon (see video below) to pull up your camera roll or desktop files, make any edits you want (on mobile only), and upload.”
It’s a simple, and potentially engaging feature update, which could help Reddit drive more interaction.