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Twitter Takes on Microsoft Over Alleged Misuse of Twitter Data

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Twitter Takes on Microsoft Over Alleged Misuse of Twitter Data

Earlier this week, in an interview with CNBC, Twitter chief Elon Musk discussed his propensity to tweet controversial or even, at times, untrue things, noting that:

“I’ll say what I want, and if the consequence of that is losing money, so be it.”

This has been a common refrain for Musk, that despite paying $44 billion for the app, he’s not actually concerned about the financial aspect, and that he won’t allow this element to impact his decision-making at the app.

Which, in some ways, is an admirable stance, underlining his stated commitment to free speech, and allowing people to say what they like in the app. But on the other hand, Musk has equity partners and investors who may be less impressed with this approach.

This has been highlighted again today, with Twitter sending a letter to Microsoft which accuses Microsoft of misusing Twitter data to train its artificial intelligence technologies.

As per The New York Times:

“In the letter, which was reviewed by The New York Times, Twitter said Microsoft had violated an agreement over its data and had declined to pay for that usage. In some cases, the letter said, Microsoft had used more Twitter data than it was supposed to. Microsoft also shared the Twitter data with government agencies without permission, the letter said.”

The letter is the latest in Musk’s quest for retaliation against OpenAI, the company behind ChatGPT, and various other generative AI tools.

Musk, who was an early investor in OpenAI, has repeatedly expressed his annoyance that his early $100 million ‘donation’ to the company has been used to transform it into a $29 billion business. And with Microsoft taking a large stake in OpenAI, it too now stands to benefit – and as such, Musk now wants to claw back his share of that revenue intake.

With this in mind, Musk has already restricted OpenAI’s access to Twitter data, which has been used to fuel its generative AI models, while also increasing how much it costs for all companies to access the same. This latest push stems from Musk’s view that OpenAI benefited from Twitter data, which, again, he sees as effectively stealing from him personally.

Musk’s public battle against OpenAI and Microsoft has already seen Microsoft remove Twitter from its Digital Marketing Center element, which will eliminate the promotion of Twitter ads to Microsoft partners. It’s hard to say what kind of impact that’ll have on Twitter’s bottom line, but with Twitter’s ad revenue – it’s primary source of income – already down by 50% since Musk took over, a further decline of any kind could be considered significant.

But as Musk says, the money is not his primary concern. And while a public battle with a significant ad partner is not a great look, Elon, as he’s shown, is going to do what he likes, regardless of the consequences.

That includes making decisions based on personal grudges, which could impact all of Twitter’s partners.

It’ll be interesting to see how this approach changes, or not, under incoming Twitter CEO Linda Yaccarino, an ad industry veteran, who’ll be tasked with reigniting its business relationships.

Will that see Twitter re-evaluate its approach, or will Musk continue to override Yaccarino in cases where he has a personal stake?



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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories:

  • Innocent
  • Sage
  • Explorer
  • Ruler
  • Creator
  • Caregiver
  • Lover
  • Hero
  • Everyman
  • Magician
  • Jester
  • Outlaw

Check out the infographic for more information.

A version of this post was first published on the Red Website Design blog.

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Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

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Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.

Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.

And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.

The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.

Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.

But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.

But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.

Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.

Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.

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