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Twitter’s ‘Brand Bracket 2022’ Competition is Now Underway



Twitter's 'Brand Bracket 2022' Competition is Now Underway


Twitter’s 2022 ‘Brand Bracket’ competition is heating up, with the first brands moving through to the next round, and the next set of playoffs now underway.

Twitter’s Brand Bracket promotion, now in its second year, ties into the hype around the NCAA March Madness tournament by pitting brand Twitter handles against each other, and calling on the public to vote for the best Twitter voices in the game.

The end result is an ultimate brand Twitter winner – which could provide some indicators as to how you can up your tweet game, by learning from those doing it best, and how they engage their audiences.

Last year, @Xbox came out on top, defeating @Skittles in the final round.

Both are in the running again this year, and will begin their face-off battles this week.

It’s an interesting promotion for marketers, as it highlights some of the most liked and revered Twitter handles, with even the sassy @Wendy’s account among those up for the award.

Given how well-known the @Wendy’s account is for its witty comebacks, you would think it would be a strong contender, but last year, it was knocked out in the second round, with the people choosing @Skittles instead.


That’s the value of the campaign – by highlighting these other handles, it gives you more reason to check out what they’re doing, and why they’re so popular among Twitter users.

Analyze their approaches, take notes, and maybe you could end up learning how to maximize your own tweets for your branding and promotion.

You can check out a summary of each of this year’s contenders here, while you can follow the @TwitterMktg handle to vote in the Brand Bracket polls as they come up.


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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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