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Which LinkedIn Ad Option Generates the Best Response? [Survey]

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Which LinkedIn Ad Option Generates the Best Response? [Survey]


Which LinkedIn ad option is best for your brand?

We recently sought the insight of our audience to get some direct feedback about which LinkedIn ad option is delivering the best results for their business, via a poll on LinkedIn.

As you can see here, of 410 responses to our poll, 42% indicated that single image ads have been the best performing LinkedIn ad option for their or their clients’ business, followed by video ads, then promoted text posts and other options a way behind.

Of those ‘Other’ options, respondents noted in the comments that Carousel ads had also been effective for some, while Polls generate strong engagement. But single image ads remain the clear leader for marketers, at least based on this survey – which is interesting considering that LinkedIn advises that video ads are the best performing, on aggregate, based on its stats.

According to LinkedIn’s data, its users are 20x more likely to share a video on the platform than any other type of post, while response rates for its video ad products have been rising steadily over time. LinkedIn also says that video ads see, on average, 2x higher engagement, and 3.5x higher CVR for B2B brands than static posts, so there are some fairly compelling stats that support the use of video ads over still image promotions.

Of course, no generalized stats are universal, as what works for each brand and audience will be different, and it is worth noting that 400 responses is not a huge sample size based on the platform’s now close to 800 million total members.

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But it may be worth considering – while video ads do statistically perform better, based on the responses from our community, still image ads remain the best performer, and could be just as valuable in your campaigns.

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We’ll continue to run polls on key social media marketing questions throughout the year, so keep an eye on our LinkedIn and Twitter profiles.



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New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work

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New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.

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Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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