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Women Posting About ‘Lazy Girl Jobs’ on TikTok Defend Low-Stress Work

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Women Posting About 'Lazy Girl Jobs' on TikTok Defend Low-Stress Work
  • TikTokers have been posting about the benefits of so-called lazy girl jobs.
  • They say these low-stress gigs with solid pay offer the best of both worlds.
  • Insider spoke with two women about their experiences, and to learn whether there are any downsides.

Forget about your dream job. Women on TikTok are saying that a “lazy girl job” is what’s really worth striving for. 

The term, which generally refers to a low-stress job that still pays well, was popularized after 26-year-old TikToker Gabrielle Judge shared some career advice with her followers in a May 22nd video.

“I’m a big fan of ‘lazy girl jobs,’” she said. “There’s a lot of jobs out there where you could make $60,000 to $80,000, so pretty comfortable salaries, and not do that much work.” 

In the almost two months since it was posted, women have flocked to TikTok to share how much they love their lazy girl jobs. The #lazygirljob hashtag has racked up over 14 million views.

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Judge told Insider that she hopes more women will prioritize work-life balance, not rely on their 9-to-5s for fulfillment, and if need be, focus their extra time on side-hustles they’re interested in to boost their incomes.  

“I really want people to understand our time is so valuable and should be focused on efforts that are most aligned with their individual priorities, not a company,” she said. 

Insider spoke with two women who say they have lazy girl jobs to find out what makes their jobs so easy, and whether there are any downsides to these gigs aspiring “lazy girls” should keep in mind. 

Lazy girl jobs are great for work-life balance but can get boring at times

Kierstin Carter, 21, works as a litigation paralegal in Austin, Texas. She said she considers her role to be a lazy girl job because her tasks are very predictable and manageable. 

“I come in at about 7 a.m., read and answer emails, file documents, draft documents, answer phone calls, and do all this while watching my show on my desktop until about 6 p.m.,” she told Insider.

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She said the only real downsides to the “lazy girl” nature of her job are that she’s sitting all day and that she ends up filling a lot of her break times with online shopping.

“I love my lazy girl job,” she said. “Having a packed fun-filled weekend and coming in Monday morning to this kind of job really is a blessing.”

 

April, 38, is a Virginia-based marketing and communications professional who told Insider she works 20 to 25 hours a week.

She said she considers her gig to be a lazy girl job because she uses similar systems and templates for most of the media pitches and event marketing materials she produces.

“I mainly copy and paste information from my templates and make it unique to a particular client or brand I’m working with,” she said. “The job tasks usually require little effort.”

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Before starting the job in 2019, April said she worked in a remote sales role. But when her company was acquired and remote positions were phased out, she applied for the marketing role on the recommendation of a family member. It aligned with her interests in writing and marketing. 

 

April said the best parts about her job are that the workload is moderate, her schedule is predictable, and the money is good — she said she has no problem paying the bills. She’s also been able to use the extra time on her hands to start a side hustle she’s passionate about. 

April said there are two occasional downsides to her lazy girl job, however: periods of boredom and sometimes feeling like she’s not making the most of her abilities.

The impact of AI looms

Looking ahead, Carter said she plans on keeping her lazy girl job for the foreseeable future.

Even though her job is low-stress, she said she’s developed her computer skills, learns something new everyday, and has gotten valuable insight into what it’s like being a lawyer.

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“I have been an athlete my whole life and constantly have been active, so I think of this as a break from that life I had,” she said.

April has no plans to leave her job either, but perhaps ironically, she said she may have to work a bit harder to keep it. That’s because she said generative AI technologies are beginning to have a bigger impact on her industry.

“The way that I have been approaching tasks recently has changed tremendously with the emergence of AI becoming widespread,” she said. “I’ve been constantly sharpening my skills to stay ahead of the curve.”

While AI has helped her become more productive at some tasks, she said she’s concerned that individuals and businesses will begin turning to AI for copywriting and brand storytelling — tasks where she’d like to think her human touch still adds value.

“Now I have to compete with artificial intelligence,” she said. “The AI concerns don’t make me want to switch to an easier job, but adjust the way I do things currently. I know I’ll be having to work harder to keep up with the rapid changes.” 

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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