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X Expands Creator Ad Revenue Share Program to All Eligible Users

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X Expands Creator Ad Revenue Share Program to All Eligible Users

X has announced that its creator ad revenue share program is now available to all creators worldwide, which will enable all users that see high engagement in the app to make money from their X posts, based on the ads shown in the replies.

X’s creator revenue program has already provided some big early payouts, sparking broader interest, and now, all eligible users will be able to sign up, so long as you meet all the requirements for X monetization.

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Which, it’s worth noting, do set a high bar for entry.

The current qualifications for X’s ad revenue share program are:

  • Be subscribed to Blue or Verified Organizations
  • Have at least 15M impressions on your cumulative posts within the last 3 months
  • Have at least 500 followers

The X team recently updated the middle dot point, with creators previously requiring at least 5 million post impressions per month, for three consecutive months. The updated definition means that users who are generally seeing high engagement, but have a down month, can still qualify for payment.

Also worth noting the removal of the term ‘tweet’, as Elon and Co. look to gradually weed out all the bird references. That’ll take some time, but the push towards X is now underway, and burying Twitter is a part of that shift.

The only other qualification for the program is a Stripe account, as X, at this stage, only offers payments via Stripe. Creators also need to reach at least $50 in cumulative ad revenue share payment before a payout will be made.

But if you have all that, and you adhere to all of X’s regular rules and guidelines, then you can now get paid to post in the app.

Though, again, 15 million impressions over three months is a lot.

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To reach that level of engagement, you’ll likely need to be posting a heap, and because the program is based on ads shown within post replies, and importantly only includes ads shown to verified users, that could lead to a lot more provocative content, or cheap response posts, being shared in the app.

Research has shown that the best way to prompt replies to web posts is to share content that triggers high-arousal emotions, like anger and happiness, with anger being the most likely to generate comments. As such, the best way to prompt maximum replies to your tweets is likely via divisive hot takes, especially on issues that are of particular interest to verified users. So free speech, COVID vaccines, Tesla, political hot-button debates, all of these are likely to drive more response, with the system effectively pushing users to share more content on these specific elements.

That might better align with what Elon wants to see in the app, as he’s repeatedly noted that he enjoys the ‘PvP’ (player vs player) nature of tweets. Maybe, then, it makes perfect sense to incentivize such activity, but it remains to be seen whether general users want to see more argument taking over their tweet streams.

The other type of content this incentivizes is engagement bait.

Posts like this, prompting replies, will likely see a big increase, now that users can make money off them.

I’m not sure that either type of content will help to improve the X experience, but the program does provide another avenue for users to make money from their content, which, for the most part, is a good thing.

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It’ll be interesting to see, however, whether these types of posts eat into the ad revenue share pool, considering that there’s only a finite number of advertisers in the app, and that number, at least right now, is not growing.

The impacts, then, could see those early payout amounts drop significantly, while even with these initial payouts, the actual number of people making significant money from the program is very low.

In other words, I wouldn’t be expecting to be raking in thousands from your X presence, but any money is better than nothing, and all creators will now, at least theoretically, have a chance to get paid for their X content.

Elon Musk has also vowed to expand the program to ad exposure on user profiles as well, which, in his view, will ‘approximately double payouts’. That also seems optimistic, but again, it’s another way to make money in the app, which is an important step towards Elon’s broader ‘everything app’ dream.

It’ll be interesting to see how the payouts evolve over time, and whether the X team can make this a sustainable revenue stream.

And as the program expands, it could well become a more viable pathway for creators, if X can work out a more equitable revenue share system, while also attracting more advertisers back to the app.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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