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X Launches Legal Action Over Claims that Hate Speech is Rising in the App



X Launches Legal Action Over Claims that Hate Speech is Rising in the App

X Corp’s looking to fight back against claims that instances of hate speech have increased across the platform since Elon Musk purchased the app, by suing The Centre for Countering Digital Hate (CCDH) over various reports published by the group that track the rise of harmful content.

The CCDH has published several reports in which it claims to have tracked the rise of hate speech in the app since Musk’s purchase of the platform. Back in December, the group reported that slurs against Black and transgender people had significantly increased after Musk took over at the app, while its research also suggests that Twitter is not enforcing rule-breaking tweets posted by Twitter Blue subscribers, while it’s also allowing tweets that reference the LGBTQ+ community alongside ‘grooming’ slurs to remain active.

Some of this seemingly aligns with the app’s new ‘Freedom of Speech, Not Reach’ approach, which sees the X team now leaning more towards leaving tweets up, as opposed to removing them. But even so, X is now looking to counter the CCDH’s claims in court, as Musk seeks to uncover who’s behind the group.

As per the CCDH:

“Last week we got a letter from Elon Musk’s X. Corp threatening CCDH with legal action over our work, exposing the proliferation of hate and lies on Twitter since he became the owner. Elon Musk’s actions represent a brazen attempt to silence honest criticism and independent research in the desperate hope that he can stem the tide of negative stories and rebuild his relationship with advertisers.

That does indeed seem to be the key motivation here, countering highly publicized claims that the platform is now less brand-safe than it has been in the past, in the hopes of reassuring ad partners.

But there is also some validity to X disputes, with Meta also previously criticizing the CCDH’s findings as being limited in scope, and therefore not indicative of its overall performance in mitigating hate speech.

Which is an inevitable limitation of any third-party assessment. Outside groups can only access a certain amount of posts and examples, so any such review will only be relative to the content that they choose to include in their study pool. In the cases of both Meta and X, the companies have claimed that the CCDH reports are too limited to be indicative, and therefore any conclusions that they make should not be considered valid as examples of their broader performance.

But that hasn’t stopped such reports from gaining widespread media coverage, which has likely had an impact on X’s business. The more reports of hate speech and harmful content, the more brand partners will be hesitant to advertise in the app, which is what Musk and his legal team are now looking to fight back against by taking the group to court.

In response, the CCDH has vowed to stand by its claims, labeling the letter from Musk’s lawyers ‘a disturbing effort to intimidate those who have the courage to advocate against incitement, hate speech and harmful content online’. The CCDH has also countered that Musk has deliberately sought to restrict outside research, by changing the rules around third-party data access, and as such, there’s no way to conduct a full-scale analysis of the platform’s content, which would be in line with the expectation set out in the letter.

Musk and his X team have increased the cost of API access at the platform, including for academic groups, which does indeed restrict such analysis, pretty much stamping it out completely in most cases, which means that the only true source of insight in this respect would be the data that X produces itself.

On that front, Musk and the X team have repeatedly claimed that hate speech impressions are way down since Musk took over at the app, with its most recent claim on this front being:

As we’ve reported previously, that’s an unbelievably high number, but Musk and his team are seeking to combat any counter claims, despite producing no data to support such statements, in the hopes of mitigating advertiser concerns.

Which, really, X could do. Musk and his team could publish a detailed report on hate speech which clearly details their actual enforcement actions, and how this 99.99% figure was established. That would be the most definitive counter to the CCDH claims, but that also seems unlikely to happen.

Because there’s no way that 99.99% of tweet impressions are from ‘healthy content’.

Part of the argument here lies in how the X team is interpreting such comments and mentions, with the X team and their assessment partners changing the definitions around what qualifies as hate speech.

For example, X’s assessment partner Sprinklr has previously outlined how its systems now take a more nuanced approach to assessing hate speech, by analyzing the context within which identified hate terms are used, as opposed to just tallying mentions.

As per Sprinklr:

Sprinklr’s toxicity model analyzes data and categorizes content as ‘toxic’ if it’s used to demean an individual, attack a protected category or dehumanize marginalized groups. Integrating factors such as reclaimed language and context allowed our model to eliminate false positives and negatives as well.”

In other words, many times, hate speech terms are not used in a hateful way, and Sprinklr’s assessment processes are now more attuned to this.

Based on this, back in March, Sprinklr found that 86% of X posts that included hate speech terms were not actually considered harmful or intended to cause harm.

Which, again, is an incredibly high number. Based on a list of 300 English-language slur terms, this assessment suggests that 86% of the time, these terms are not used in a negative or harmful way.

That seems like it can’t be right, but again, the actual data hasn’t been provided, so there’s no way to counter such claims.

Which seems to be what X is pushing for, to combat outside assessment, without providing its own counter insights, other than via basic overviews, and the hope that people will simply take the company at its word.

Worth noting too that it’s not just the CCDH that’s reported an increase in hate speech in the app since Musk took over, but Musk looks to be taking aim at the CCDH specifically, based on who’s funding the group and suspicion about their aims.

But again, X could counter this by producing its own data, which it claims to have. The above figures came from somewhere, why not produce the full report which led to this overview and show, in detail, the counter claims?

It seems like a simple counter to refute such claims, as opposed to heading to court. Which lends credibility to the CCDH’s claims that this is an attempt to intimidate, as opposed to clarify.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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